"Unsexy" Beauty Products Are Going Viral on TikTok—19 Our Editors Swear By

Lately, we've been seeing a new trend take over TikTok. It's all about "unsexy" beauty products. What are "unsexy" beauty products, you ask? That's a valid question. Let us explain. They're the not-so-pretty, anti-aesthetic products we use all the time yet usually hide away deep in our bathroom cabinets. We're not talking about internet-famous blushes or eye-catching eye shadow palettes. We're talking about the beauty-adjacent personal-care products that we use all the time—everything from whitening strips to pimple patches and hair removers.

Needless to say, we love this trend. After all, there was a time when beauty and personal-care recommendations weren't discussed so freely, especially not when it came to those "embarrassing" products. Now that we are discussing them, we're down to open up the dialogue even further. Ahead, see the 19 "unsexy" beauty products our editors love. We use these regularly (some even every day!), so they're as vetted as a product could possibly be. You're welcome.

Kaitlyn McLintock, Associate Beauty Editor

Editor Kaitlyn McLintock

(Image credit: @kaitlyn_mclintock)

Aniyah Morinia, Fashion and Beauty Editor, Branded Content

Editor Aniyah Morinia

(Image credit: Aniyah Morinia)

Caitie Schlisserman, Group Executive Director, Branded Content and Beauty

Editor Caitie Schlisserman

(Image credit: Caitie Schlisserman)

Erin Jahns, Beauty Director

Editor Erin Jahns

(Image credit: Erin Jahns)

Shawna Hudson, Associate Beauty Editor

Editor Shawna Hudson

(Image credit: Shawna Hudson)

Emma Walsh, Associate Beauty Editor, Branded Content

Editor Emma Walsh

(Image credit: Emma Walsh)
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Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.