Don't Want People to Know Your Tan Is Fake? Let Me Introduce You to These 10 Gradual Self-Tanners

Woman outside tanning at the beach

(Image credit: @stellasimona)

I've said it before, but I'll say it again: Self-tanner doesn't have to look fake, people! IMO, we've entered a golden age when it comes to the glow-inducing product. There are now so many great self-tanners out there that never look streaky, orange, or patchy. We have evolved and I couldn't be happier about it.

I'll admit that as a Brown woman, I don't use self-tanner too often, but there is one particular type of tanning lotion that I do use to give my skin a natural sun-kissed glow year-round. IMO, gradual self-tanner is the way to go. It provides all that without making me look like a melted orange popsicle. Lux Unfiltered founder Sivan Ayla also gets it. She has nothing but a five-star review for gradual self-tanner. "Gradual is different from other self-tanning formats in that the tan builds slowly with every application," she says. "To me, a gradual is the perfect way to enter the self-tanning world if you’re new or intimidated by the process. If you’re simply looking to maintain a subtle and healthy dose of color daily, a gradual is the way to go."

Both Ayla and I have picks to share when it comes to the best gradual self-tanners. For our faves, along with highly-reviewed other options, keep scrolling.

Our Top Picks

1. Lux Unfiltered N°32 Hydrating Gradual Self Tanning Lotion ($36)

2. Bondi Sands Everyday Gradual Tanning Milk ($21)

3. Tanologist Hydrating Gradual Tan Lotion ($16)

4. St. Tropez Gradual Tan Classic Daily Firming Lotion ($29)

5. Luna Bronze Glow Gradual Tanning Moisturizer ($34)

6. Tan-Luxe The Gradual Illuminating Tanning Lotion ($34)

7. Jergens Natural Glow Firming Daily Moisturizer ($13)

8. Beauty by Earth Self Tanner Tanning Lotion ($27)

9. Norvell Venetian Sunless Self Tanner Gradual Color Extender ($33)

10. Bali Body Everyday Gradual Tan Body Moisturizer ($26)

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Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.