I Never Used to Buy Beauty on Amazon, but These Cult Products Are Going Straight in My Basket

There's nothing I love more than spending the weekend taking a leisurely stroll round my local Space NK or heading to the Selfridges Beauty Hall for a luxury stock-up. I love having all of my favourite brands in one place, as it makes getting everything I need so much easier. However, when I can't be bothered to leave the house, there's one website I know I can rely on, and that's Amazon.

You may be surprised to know that Amazon stocks a range of incredible beauty brands, from affordable favourites such as CeraVe and Garnier, to more luxury offerings from the likes of Tan-Luxe and Ghd. As an Amazon Prime member, being able to order my beauty must-haves with next day delivery makes my life so much easier, and I'm always finding new, exciting products to try.

Whenever I tell people about the website's selection of beauty products, they always ask me what I would recommend, so I thought it was only right that I made my ultimate Amazon wish list. Below, you'll find a mix of my everyday beauty products, investment skincare and haircare tools that I love and even a few TikTok-trending items that I can't wait to get my hands on. So, what are you waiting for? Keep on scrolling for my top picks...

@eggcanvas beauty products on a dressing table

(Image credit: @eggcanvas)

Best Amazon Skincare Products

1. Foreo Bear Mini Targeted Microcurrent Face Lift Device

2. Garnier Micellar Cleansing Water

3. Paula's Choice Skin Perfecting 2% BHA Liquid Exfoliant

4. Weleda Skin Food

5. Cosrx Advanced Snail 96 Mucin Power Essence

6. Aveeno Face Calm+Restore Nourishing Oat Cleanser

7. Cerave Hydrating Cleanser for Normal to Dry Skin

8. Tan-Luxe The Face Self Tan Drops

Best Amazon Makeup Products

9. Maybelline New York Lash Sensational Sky High Mascara

10. Rimmel Match Perfection Foundation SPF20

11. E.l.f. Power Grip Primer

12. Maybelline Instant Anti Age Eraser Eye Concealer

13. Wonderskin Wonder Blading One Step Lip Stain Masque

Best Amazon Hair Care Products

14. Kitsch Satin Heatless Curlers Set

15. Color Wow Dream Coat Supernatural Spray

16. L'oreal Paris Elvive Glycolic Gloss Lamination Rinse-Off Treatment

17. Ghd Chronos Professional Styler

18. Tangle Teezer The Ultimate Detangler Hairbrush

19. Ouai Scalp & Body Scrub

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.