I Swear By Beauty Pie Products—9 That Are Just as Good as These Luxury Formulas

Ask any beauty journalist, dermatologist or skin expert about their favourite vitamin C serum and they are bound to say SkinCeuticals C E Ferulic serum. It's a game-changer for evening skin tone, fading sun damage and imparting a healthy glow to the skin. But at £165, it's an investment purchase. However, after I ran out of my SkinCeuticals, I switched to Beauty Pie's Superdose Vitaminc C C-Suite serum and I was shocked at how effective it was, and it left my skin seriously glowy. I'm often asked about SkinCeuticals C E Ferulic serum dupes, and I have to say this tops the list. And the ingredients are very similar. You'll find vitamin C and ferulic acid in Beauty Pie's serum, as well as the addition of tranexamic acid to help brighten. Honestly, the results are so impressive.

LED is huge right now, and I'm getting asked more about the best LED masks and if they're really worth investing in. Some can cost upwards of £500, with many of the more affordable options still sitting around the £200-£300 mark, so they're a considerable investment in your routine. I recently reviewed Beauty Pie's LED mask (£120 for members) and saw a great improvement on my acne scarring, sun damage, redness and general complexion glowiness (the before and after pictures speak for themselves). It combines two light forms into one treatment: red light and near-infrared light. It has virtually the same specifications as the viral Currentbody LED mask, and features the same flexible silicone that wraps comfortably around the face. At £120, it's a really good price point if you want a good LED mask that doesn't have tonnes of settings, but works to plump wrinkles and boost skin clarity without breaking the bank.

Charlotte Tilbury's wands have become a staple in many people's makeup bags—they're brilliant. But if you want a more affordable option, Beauty Pie's has the same cushioned applicator that make contouring and chiselling so easy (and it also comes in three shades) while the sheer liquid gel formula is easy to blend and buff into the skin for a seamless finish. At just £13, you could get this and also pick up the matching Lumizing Highlighter Wand (£11) for the less than half the price of Charlotte Tilbury's contouring wand.

So many of us at Who What Wear UK are fans of Tan-Luxe's self-tanning drops, but at £36 it can be a little expensive when it comes to regular use. After trialling Beauty Pie's gradual tanning drops, I can confirm they're equally as great. I've found that they deliver a very subtle glow that is easily buildable, so they're ideal if you're very fair and don't want anything too dark developing. It has a lightweight, watery serum texture that doesn't feel heavy or greasy when mixed with your skincare. You can also apply it neat onto the skin if you require a deeper glow, which you can easily maintain by applying a couple of times a week.

Milk Makeup's TikTok-viral Cooling Water Jelly Tints are one of the most iconic beauty launches of the year thanks to their wobbly jelly texture that leaves a pretty stained flush on cheeks. But, if you want to get onto the jelly trend without breaking the bank, Beauty Pie's Jelly Lip & Cheek Shot will give the same effect for a little less. The pot houses a raspberry-toned jelly, which you can pat onto lips and cheeks for a long-lasting stain. It does only come in one shade for now, but it's universally flattering on all skin tones, looking vibrant on fair skin and more berry-toned on deeper complexions.

For so long, Bobbi Brown's under eye corrector was the only thing that could effectively disguise my dark circles, but I was also impressed when I reviewed Beauty Pie's Superluminous Under Eye Genius. It comes in three shades depending on the undertones of your under eyes, and it basically makes dark circles disappear. The creamy texture melts into the skin, leaving behind a radiant finish that makes a great primer for concealer, but in all honesty you might find it good enough on its own to brighten the under eye. I like to pat it in with a fingertip to effortlessly melt it into the skin before going in with a touch of concealer. I actually end up using less concealer generally because this does such a great job.

Trust me. If you only try one thing from this story, make it Beauty Pie's Supercheek Cream Blush. These little blush pots house the prettiest blush in a cream texture that melts into the cheeks for a glassy, glowing-from-within kind of glow. They are so silky and melt right into the skin, and remind me a lot of Rare Beauty's Melting Blushers. They come in several diverse shades to flatter every skin tone, and while dewy, they aren't glitzy or overly dewy. Rather, they bring a healthy pop of colour to cheeks and lips. They're seriously underrated.

Imagine you've cleaned your home from top to bottom and your last load of laundry has finished air-drying in the sunshine—that's exactly how this Beauty Pie candle smells. Candles at this price-point usually make me suspicious; not all of them have a great throw. But this one filled my flat and I could still detect the scent the next day. It truly smells so great and is such a fitting candle to light as a reward when you've ticked off everything on your list of chores. Expect a clean and cosy mix of lavender, freesia and magnolia tumbled with freshly laundered bedding and a hint of musk. ‎I'd liken it to Byredo's Cotton Poplin for that clean-linen scent on a budget.

Tatcha's moisturiser has a special place in my heart. It's loved by makeup artists, celebrities and editors alike—it's iconic. Whilst nothing will ever beat the OG, I do, however, love a bargain. Beauty Pie's Shinkai moisturiser reminds me of the luxurious melting texture of Tatcha's moisturisers, but at a more affordable price tag. I recently put a friend onto Beauty Pie's moisturiser and has since bought another jar after telling me how great it is. The lightweight gel texture instantly sinks in and floods the skin with moisture without being greasy or at all heavy. It's the perfect moisturiser for those with oily or combination skin types that won't clog pores.