15 Beauty Products We Initially Snubbed (But Now Can't Live Without)

Picture of beauty editor Kaitlyn McLintock on a background of beauty products
(Image credit: @kaitlyn_mclintock; original collage by Jamie Brown)

As a beauty editor, I'm an expert on, well, beauty. I constantly test new skincare, hair, and makeup products. I interview top dermatologists and hairstylists. I research ingredients both old and new. However, I'll never claim to be a know-it-all. There are multiple products, trends, and techniques I initially wrote off as nothing more than passing fads only to be humbled a short time later when I found myself either appreciating them or taking part in them myself.

I knew I couldn't be the only one who'd made an incorrect judgment in the past. That's why I ask my fellow beauty editors for the products they snubbed (at first) but now can't live without. I asked, and they delivered. Keep scrolling to see all 17 products we humbly admit to writing off too soon. I'll kick things off…

Kaitlyn McLintock, Associate Beauty Editor

Beauty Editor Kaitlyn McLintock

(Image credit: @kaitlyn_mclintock)

Jamie Schneider, Senior Beauty Editor

Senior Beauty Editor Jamie Schneider

(Image credit: Jamie Schneider)

Shawna Hudson, Associate Beauty Editor

Associate beauty editor Shawna Hudson

(Image credit: Shawna Hudson)

Erin Jahns, Beauty Director

Beauty Director Erin Jahns

(Image credit: Erin Jahns)

Maya Thomas, Assistant Beauty Editor

Assistant Beauty Editor Maya Thomas

(Image credit: Maya Thomas)
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Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.