This Year's Prime Day Is Next-Level—15 Cult-Status Beauty Products You'll Regret Not Buying
Amazon Prime Day is happening July 16 and 17, and there are so many must-have beauty products to shop. (For example, these editor-approved hair tools are majorly discounted right now.) I've spent most of my time ignoring the vast majority of on-sale items to scour the site for what I consider the pinnacle of Prime Day. I'm talking about the classic, iconic, cult-status beauty products that always sell out first and are so recognizable they don't need an introduction.
My finds include a TikTok-viral lip mask, a face mist that just so happens to be a French pharmacy staple, and a sweetly scented firming body cream. Real ones will know the exact products I'm referring to. Keep scrolling to see all 15 cult-status beauty products on sale during Amazon Prime Day. I beg you—if you buy anything on Prime Day, make it one of these items.
Yep, the iconic Laneige Lip Sleeping Mask in Vanilla is on sale during Amazon Prime Day. This rich, sweetly scented balm melts onto the lips and soaks them in much-needed moisture. I use this every single night before bed and wake up with a soft, smooth, and plump pout.
You won't find a beauty editor who doesn't love IS Clinical, specifically this serum. With ingredients like arbutin, mushroom, bilberry, and sugarcane extract, it targets acne, redness, and signs of aging all at once.
L'Oréal's Lumi Glotion is an iconic drugstore product because it can be used in multiple ways to boost the skin's glow. Apply it to your skin before makeup as a glow-giving primer, mix it with foundation for customizable coverage, or apply it in targeted areas as you would a normal highlighter.
Zoë Kravitz, Sofia Richie Grainge, and Jennifer Aniston all use this hair product, and it's currently 30% off. Not only a detangler, this multipurpose formula functions as a leave-in conditioner and heat protectant for strong, shiny hair.
This French pharmacy product is beloved by French women for its soothing, moisturizing, and protecting properties. The three-in-one product can be used as a primer, moisturizer, and mask.
This French sunscreen is internet famous because of its oil-free, dry-touch formula. It won't clog pores, leaves zero residue on the skin, and protects the skin from damaging UV rays with SPF 60.
We're not done with French pharmacy products yet. This iconic face mist from Caudalie is so refreshing, and while it feels good on the skin, it also offers real benefits. Expect it to tighten enlarged pores, set makeup, and provide an instant dewy glow.
How cute is this Vacation sunscreen and matching air freshener? Reimagining an old-school product with sun-safe SPF, this "baby oil" protects the skin with SPF 30 while boosting shine and moisture with ingredients like jojoba oil, rose, jasmine, chamomile, and vitamin E. Both the oil and the air freshener are scented with a nostalgic twist on the classic baby oil scent.
Hailey Bieber loves this vitamin C serum, and so do I. With 20% pure L-ascorbic acid, it brightens dullness, fades discoloration, and protects the skin with potent antioxidants. This deal is so good, and I refuse to miss out on it.
This internet-famous hair oil smoothes hair, boosts shine, and strengthens damage. I like to use this as a pre-shampoo hair treatment. I apply it to my mid-lengths and ends, sleep with it in my hair overnight, and then wash it out in the morning. I always wake up with soft, shiny strands.
Dae's Cactus Fruit 3-in-1 Styling Cream is also on sale during Amazon Prime Day. The TikTok-viral product smoothes hair, preps shiny blowouts, and defines curls.
Peptides, vitamin C, niacinamide, and omegas make this best-selling body lotion, well, a best seller. It promises to hydrate, smooth, and nourish dry skin, and in my opinion, it does just that. That's why I'm not messing with the normal-sized version and heading straight for this jumbo size instead.
What can I say about this product that hasn't already been said? With an inky, highly pigmented formula, waterproof staying power, and thin brush for precise strokes, this cult-classic eyeliner never fails me.
Sol De Janeiro's Brazilian Bum Bum Cream smells sweet enough to double as a perfume with notes of salted caramel, vanilla, and pistachio. It's warm and spicy and simply intoxicating. As for the formula, it's chock-full of rich oils and butters to firm and moisturize the skin.
These are the pimple patches I reach for whenever I see a breakout pop up on my skin, and I know I'm not alone. These viral hydrocolloid patches soak up gunk from pores, protect the skin from further irritation, and minimize the appearance of acne literally overnight. Sure, they're not the sexiest beauty product on this list, but they're certainly the most practical.
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
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