This Year's Prime Day Is Next-Level—15 Cult-Status Beauty Products You'll Regret Not Buying

Content creator Megan Adelaide.

(Image credit: @meganadelaide)

Amazon Prime Day is happening July 16 and 17, and there are so many must-have beauty products to shop. (For example, these editor-approved hair tools are majorly discounted right now.) I've spent most of my time ignoring the vast majority of on-sale items to scour the site for what I consider the pinnacle of Prime Day. I'm talking about the classic, iconic, cult-status beauty products that always sell out first and are so recognizable they don't need an introduction.

My finds include a TikTok-viral lip mask, a face mist that just so happens to be a French pharmacy staple, and a sweetly scented firming body cream. Real ones will know the exact products I'm referring to. Keep scrolling to see all 15 cult-status beauty products on sale during Amazon Prime Day. I beg you—if you buy anything on Prime Day, make it one of these items.

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.