I Buy More Beauty Products on Amazon Prime Day Than Any Other—Every Item I'm Eyeing

Content creator Isabella Tonan wearing a sheet mask

(Image credit: @isabellatonan)

Amazon Prime Day is officially here. That means I only have two days to shop—July 16 and July 17—for thousands of on-sale skincare, makeup, and hair products. (Including the 20% off Dyson Airwrap!) Since I'm allergic to paying full price for pretty much anything, this is a big deal. In fact, I'm not being dramatic when I say Prime Day is like my beauty-buying Olympics.

As such, I scour the site to find the best beauty items. I start early—weeks out—so my online shopping cart is stocked and I'm poised and ready to purchase. And because I refuse to gatekeep, I'm sharing my list with you. Ahead, see the 22 beauty products I'm buying during Amazon Prime Day.

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.