The Sephora Savings Event Is Officially On—Let Me Introduce Myself as Your Personal Shopper

Michelle Rose Drumm wearing a black coat and Chanel handbag.

(Image credit: @michellerosedrumm)

This might not come as a huge surprise given my chosen vocation, but for all intents and purposes, the Sephora Savings Event, the retailer's most highly anticipated sale of the year, is my Roman Empire. I've been a Sephora Insider ever since my parents started giving me an allowance. I practically bled Urban Decay and Smashbox when I was in middle school, and my love for the retailer and all of its incredible beauty offerings has only intensified as I've gotten older—without as much glitter.

Sephora shopping pandemonium has officially commenced if you're a Rouge member, and you have through November 11 to score your allotted savings, depending on your tier of access. November 1 through 11, Rouge members will receive 20% off, and starting November 5, both VIB and Insider tiers will gain access. VIB members receive 15% off, and Insiders receive 10% off. Oh, and let's not forget that all tiers get a whopping 30% off anything from Sephora Collection during the Savings Event. To get your goods online, just use code SAVINGS at checkout, and you'll be good to go. Not a Sephora Beauty Insider? It's free to join!

Because I have control issues and can't resist giving my two cents when it comes to beauty recommendations, I'm sharing 31 products I'd plop in your cart if I was next to your keyboard. On your mark, get set… keep scrolling.

Beauty Director

Erin has been writing a mix of beauty and wellness content for Who What Wear for over four years. Prior to that, she spent two and half years writing for Byrdie. She now calls Santa Monica home but grew up in Minnetonka, Minnesota, and studied writing, rhetoric, and communication at University of Wisconsin, La Crosse. She studied abroad in Galway, Ireland, and spent a summer in L.A. interning with the Byrdie and Who What Wear family. After graduating from UW, she spent one year in San Francisco, where she worked as a writer for Pottery Barn Kids and PBteen before moving down to L.A. to begin her career as a beauty editor. She considers her day-to-day beauty aesthetic very low-maintenance and relies on staples like clear brow serum (from Kimiko!), Lawless's Lip Plumping Mask in Cherry Vanilla, and an eyelash curler. For special occasions or days when she's taking more meetings or has an event, she'll wear anything and everything from Charlotte Tilbury (the foundations are game-changing), some shimmer on her lids (Stila and Róen do it best), and a few coats of the best mascara-type product on earth, Surratt's Noir Lash Tint.