Sponsor Content Created With Sally Beauty

I'm Dropping Hints That I Want to Unwrap One (or All) of These 13 Beauty Items

Selfie of editor Aniyah Morinia

(Image credit: @aniyahmorinia)

It's officially that time of year when I decide to start (not so subtly) hinting at all of the gifts I want. Sometimes I'll send a screenshot to the group chat saying "I want this," and other times I'll point it out in the aisle and say, "This is so cute!" with the hope that someone will sneakily order it for me. Or in this case, I'll just write a story about it.

Lately, to no one's surprise, all the links I send are from Sally Beauty. It's been my go-to for all things affordable beauty for as long as I can remember. Hair masks? Check. Last minute press-on kit? Check. Hair dryer? Check. Naturally, my wish list is curated to include all of the above and then some. I couldn't keep these gems to myself so I listed them all for you below. If you're looking to upgrade your beauty routine in 2025, here's everything to add to your list.

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).