I'm a South Asian Beauty Founder—I Swear By This Dopamine-Boosting Makeup Tip

"Our community has been asking for mascara for a long time. I used to skip mascara in my makeup routine because my lashes are heavy and straight and most mascaras weighed them down, which is an experience that's shared by many consumers in our community. This is the first tubing mascara that provides instant volume while lifting your lashes and staying smudge-proof all day. Our formula has ingredients like castor seed oil, rambutan extract, and a nourishing peptide complex that's good for the health of your lashes."

"I'm usually on the road once a month, so I have a go-to travel skincare bag with all my favorites that I've repurchased many times over the years. This serum is a cult favorite for a reason: it helps brighten my skin."

"I love a bath, hammam, or sauna moment, and while I can't get away to a spa too often, I try to re-create the experience at home. I'm currently loving the Ouai Melrose Place body scrub."

"This helps groom my brows while giving them love with nourishing ingredients like vitamin E and sunflower oil."

"These peel pads are great for an instant glow-up and exfoliation, especially when traveling. I'll use them at night and wake up to soft, clear skin."

"I love this turmeric shampoo. I have dry, thick hair that seems to never feel nourished and soft, but this shampoo changed that for me. Their formulations are so concentrated and made from Ayurvedic ingredients. The founders are some of the most lovely people in the beauty industry, and I know their heart and soul go into every product they make. This one's always on my shelf!"

"This is in my sunscreen rotation, especially on days when I don't want to wear a skin tint or foundation. The sheer amount of pigment helps even out my skin."

"Our viral lip oil is a dream on the lips, but I also use it as a blush when I want a lazy-girl hack (basically most days). You just have to blend it quickly."

"This moisturizer is hydrating and plumping without being thick—I don't know what magic they've put in there."

"I know the mask is supposed to be for the face, but I lather it all over my body because it leaves the skin so soft and supple while helping with body acne. It's less expensive than a spa day—so, girl math!"

"I always start with our concealer (my shade is Extra Elaichi) for a hydrated all-over base or to conceal under the eyes. One of the coolest things about being a beauty founder is that I can create a perfect shade match for myself—something I struggled with forever!"

"I use this for my very low-effort air-dry days and get some juicy, healthy waves."

"This was a recent discovery, and it's the only retinol I've been using consistently because it's so gentle. Anything with a higher concentration makes my dry skin flake."

"I love wearing kajal on my waterline, which is ingrained in our beauty culture. Our Kajal in Cheeky Chiku doubles as an eyeliner and lip liner."