I'm Gearing Up for a Busy NYFW—43 Beauty Products I'll Rely On
Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.
New York Fashion Week is approaching fast, and I’m starting to take inventory of more than just my closet. The excitement has me bouncing off the walls, especially after a summer of sun-kissed, bare-faced skin and off-duty protective hairstyles. Fashion week is always a way for me to step back into the glamorous persona of a New York woman, and I like to create my beauty looks at home and take extra care of my skin during this time.
For an editor, fashion week looks like running from early morning shows to late-night after-parties, and every event comes with a slew of photographers looking to capture every moment. It’s crucial to have a solid arsenal of beauty products that help you serve looks but also keep your skin healthy and vibrant throughout the hectic week.
Today, I’ll be sharing the trusted beauty essentials that will carry me through the whirlwind that will be this upcoming fashion week—because they’re the kind of products you’ll want to have on hand for your busy day-to-day too. Below, find the 43 items I insist you know about.
I’ve sworn by C E Ferulic for years because ever since this product cured the worst scarring my face has ever seen, I know for a fact that it works.
The most common feedback I get from aestheticians is the fact that I need to work on my skin texture, and that’s how I got introduced to this serum that combats visible pores and increases hydration.
Vanilla perfumes have been all of the rage lately, but sometimes they smell a bit too much like vanilla extract to me. This one has woody notes that round it out and make it a noteworthy scent.
I had a hard time for a while finding a contour stick that was dark enough for my complexion without looking chalky. The shade range here runs deep.
Want to see a magic trick? Watch as your makeup literally melts off your face.
I own quite a few foundations, yet I always find picking this lightweight skin tint instead. It has a natural finish while still providing the coverage and glow that I need.
The number of compliments I’ve gotten on my lashes since this product came into my life…
A deodorant you can really run around in—it's in my bag almost every day because I'm convinced that it does the best job. It blends in with sweat creating the odor-free vibe I'm all about.
Oud is the captivating scent that stops you in your tracks when you first come across it. Inspired by sand, wind, and gold, it truly takes me to another place.
This Tower28 facial spray has been getting so much hype on the internet lately, and I just learned that the process of creating it took eight years. It kills bacteria on your skin post-workout for less acne and a worry-free sweat. The humidity during fashion week in September will be brutal, so I’ll be keeping this in my bag.
I’m a Black woman, so you already know I’m obsessed with body lotion. I’ve tried them all, and this one is my recent favorite.
An event like fashion week is the type to bring about unexpected blemishes. Starface is a fashionable way to cover them up.
I’m seeking intense hydration without having hair that feels weighed down. Introducing this conditioner was the right move.
This light musk fragrance smells like a crisp fall day, and with fashion week marking the start of the fall season, it’s one to try.
No scent is more hypnotizing than Rolling in Love. Deep florals with an equally are something you really don’t want to miss.
I love anything that feels tailored to me, so naturally, this shampoo would catch my eye on the shelves. It helps with frizz and never strips me of hydration.
This might be the best-smelling bodywash I’ve found in recent years. It’s fruity yet fresh and fills my bathroom with a very good vibe.
If you couldn’t tell yet, I am a perfume lover, so I hate when I have a deodorant that conflicts with my scent of the day. This one feels different.
When I want extra glow, I apply this one directly to my face, and when I’m feeling more low-key, I dab it on a brush and go in.
When I first step out of the shower, I love misting myself with this body spray that is also good for your skin. It’s an incredible base for whatever perfume I chose for the day.
Leave-in conditioners have come and go from my bathroom, but this one feels permanent. It really does the job while remaining lightweight.
When I found out that this setting spray was inspired by what on-stage Broadway actors use, I fell even more in love. It can rain on me, I can sweat, and my makeup won’t budge.
If you also have hyperpigmentation literally everywhere, try this.
The newest concealer to my collection is becoming a quick favorite.
During a week that requires a lot of staring at screens, I’ll be carrying this spray around.
This product has done absolute wonders for my hair when it’s getting tangled. The best part is it sprays just the right amount each time so my hair is never drenched by it.
Whenever I need to feel balanced, I burn Palo Santo in my apartment. This fragrance smells just like it but even smokier. I’m obsessed.
My favorite color palette for a warm and smoky eye.
I’ve been using this after putting on my makeup lately, and it’s just so refreshing.
I always like to prepare for fashion weeks a few days out by squeezing in an extra hair mask. This one really has done wonders for me.
My blemishes are gone within 24 hours when I spot treat them with this routine.
The best base to a glowy makeup look you can find. Ever since I heard that it comes in pink, I'm officially overdue for a reorder.
One of the most-buzzed-about new launches of summer 2024—this one is coming for your flyaways. The built in taming wand is key.
My under-eyes have never looked brighter, and the best part is it barely creases.
I’m obsessed with this blush in Spicy. I love to wear it on its own or with a powder option on top for a multidimensional look.
This highlighter is so flattering and stays on all day.
The applicator makes it so easy not to overdo it with the primer.
Sierra Mayhew was always destined to work in fashion, but she didn't know it at first. Growing up with no choice but to wear a rotation of school uniforms and activewear, her love for fashion really blossomed when she moved away for college and was able to finally define her very own personal style. Shortly thereafter, she interned at Elle magazine and instantly knew that editorial was for her. After graduating from the University of Notre Dame, she worked for ShopBazaar, contributing regularly to Bazaar.com, and finally made her way to Who What Wear, where she is an associate editor. When she’s not working, you can catch her always trying to catch a flight, trying the latest fitness craze in New York City, or exploring luxury vintage boutiques.
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