I'm Gearing Up for a Busy NYFW—43 Beauty Products I'll Rely On

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(Image credit: @_sierramayhew)

Most Wanted is a weekly series in which one editor, staffer, or influencer shares their top 30 must-haves or current wish-list items.

New York Fashion Week is approaching fast, and I’m starting to take inventory of more than just my closet. The excitement has me bouncing off the walls, especially after a summer of sun-kissed, bare-faced skin and off-duty protective hairstyles. Fashion week is always a way for me to step back into the glamorous persona of a New York woman, and I like to create my beauty looks at home and take extra care of my skin during this time.

For an editor, fashion week looks like running from early morning shows to late-night after-parties, and every event comes with a slew of photographers looking to capture every moment. It’s crucial to have a solid arsenal of beauty products that help you serve looks but also keep your skin healthy and vibrant throughout the hectic week.

Today, I’ll be sharing the trusted beauty essentials that will carry me through the whirlwind that will be this upcoming fashion week—because they’re the kind of products you’ll want to have on hand for your busy day-to-day too. Below, find the 43 items I insist you know about.

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Sierra Mayhew
Fashion Editor

Sierra Mayhew is a fashion editor at Who What Wear, bringing a decade of experience in the fashion industry to the editorial team. Since joining Who What Wear in 2021, Sierra has made her mark by expertly blending luxury and accessible fashion content. Whether she's decoding the latest runway presentations or crafting a perfectly curated shopping list, Sierra's keen eye and relatable approach have solidified her as a trusted voice in the fashion space. She's also reported on major industry events like Paris Fashion Week and lent her expertise to red carpet coverage, ensuring her audience gets an insider's view of the most glamorous moments in style. Before joining Who What Wear, Sierra sharpened her skills at Harper's Bazaar and Elle, with bylines in Bazaar.com and collaborated with iconic brands such as Gucci and Ferragamo. Her ability to translate editorial expertise into viral social media content sets her apart, seamlessly bringing her articles and personality to life for a new generation of readers and followers. A graduate of the University of Notre Dame, Sierra brings a unique perspective to the fashion industry that is informed by her love for travel, music, and discovering the hidden gems that make New York City a constant source of inspiration.