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TBH, These 13 Innovative Nordstrom Beauty Finds Surpass All Others in My Collection
I'm calling it: 2025 is the year of selfishly prioritizing your beauty routine. Who doesn't want flawless skin, perfect makeup, and glossy hair? I can confirm that you don't need your own personal facialist or glam squad to look (and feel) your best. I did the work for you and found a plethora of new, innovative beauty finds at Nordstrom. With effective ingredients and tons of compelling reviews, these work overtime to give you dewy skin, petal-soft lips, and shiny, glass-like locks. Keep scrolling to shop my edit of the new arrivals you just cannot miss.
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Emma is a beauty editor on the branded content team. She’s a passionate writer who loves all things beauty, wellness, and personal growth. Before pursuing writing, she worked in influencer marketing at Gallery Media Group, which owns digital brand PureWow. She lives in New York City, where you can usually find her running to a Pilates class or sipping on a green juice in the park.