I associate each season with a certain beauty aesthetic. For winter, it's full-coverage foundations and bold lipstick. For spring, it's pink blush and pastel nail colors. Summer is all about effortless hairstyles and glowing makeup products. Finally, I associate fall with soft, sultry, and neutral makeup looks. Think shades of taupe, cognac, and espresso.
Apparently, Hailey Bieber and Khloé Kardashian agree because I just found out they love using the same brown eyeliner to create their fall makeup looks (well, the same product in slightly different shades). It's not just any old eyeliner, either. It's an iconic one that's been a staple for makeup artists for years. Can you guess which one it is? Hint: It's creamy, waterproof, and lasts up to 24 hours. Keep scrolling to see which eyeliner it is and shop the exact shades used by the celebs.
Hailey Bieber
Hailey Bieber recently posted a TikTok makeup tutorial in which she created one of her signature glowing makeup looks. To line and define her eyes, she used an iconic product: Urban Decay's 24/7 Glide-On Waterproof Eyeliner Pencil. Beloved by editors, makeup artists, and celebs alike, this eyeliner is creamy, highly pigmented, waterproof, and long-lasting—like lasts-for-up-to-24-hours long-lasting. As such, it can be used on both the eyelid and the waterline for budge-proof definition.
Bieber used the shade Whiskey, which is a rich, matte brown color. Unlike standard black eyeliner, which can look intense, edgy, and even severe, depending on how you wear it, brown eyeliner is soft and sultry. It defines and accentuates the eyes without looking as harsh.
Shop the Product
Khloé Kardashian
Meanwhile, Khloé Kardashian prefers an even softer brown shade of Urban Decay's 24/7 Glide-On Waterproof Eyeliner Pencil. She recently shared a BTS look at her makeup session with celebrity makeup artist Ash K Holm on Instagram. The picture showed her "special liner," which has been used so much that it was sharpened down to a mere stub. The shimmery copper color is so flattering.
Shop the Product
This makes me want to swap my black eyeliner for brown until further notice, so that's exactly what I'm going to do. In the meantime, I'm also going to shop for more sultry brown eye makeup products. See a few that made my wish list below.
10 More Brown Eye Makeup Products
According to makeup artists, editors, and TikTok, brown mascara often looks more natural than black. This one has an ultra-volumizing formula for thick, lush lashes.
If you prefer lengthening mascaras, I can't recommend this one enough.
This do-it-all liner can be used on eyes, lips, and cheeks (faux freckles, anyone?).
This gift set contains four of Make Up For Ever's iconic Artist Color Pencils.
Don't forget brown liquid eyeliner. True to the name, this one really does stay all day.
This eye shadow has the dreamiest texture and soft-matte finish.
For only $10, the blendability and color payoff of this shadow stick are impressive.
How chic is this YSL Mini Clutch Eyeshadow Palette?
The rosy-brown shades in this eye shadow palette are unmatched.
Top off any fall eye makeup look with this luxe eye glitter.
-
One of These Victoria Beckham–Approved Eyeliners Sells Every 30 Seconds—It's Time You Joined the PartyI won't rest until I've collected them all.
-
Millennials, Rejoice! This “Dated” Eyeliner Trend Is Officially Back for 2025I never thought I'd try this again.
-
It's Only January, But These 9 Makeup Trends Are Already Taking Over 2025Each one deserves a spot on your mood board.
-
Of All the Eyeliners in My Makeup Bag, These 12 Pencils and Pens Never SmudgeFierce liner looks are in.
-
I've Been Championing the No-Mascara Trend for Years—Here's What Makes It so 2025The ultimate power move.
-
Demi Moore Won a Golden Globe and the Award for Best Eye Makeup IMO—Here's the 411It's so timeless.
-
The Golden Globes Are a Blueprint for Beauty Trends—22 Looks to Keep on Your Radar This YearWatch this space.
-
I'm Officially Copying Sabrina Carpenter's Fairy Dust Eye Shadow All Winter LongIt's easier to achieve than you think.
