This Celeb Makeup Artist Almost Exclusively Uses High-End Products—These 5 Drugstore Products Are the Exception
Welcome to Drugstore Heroes, a monthly series in which we spotlight the often-overlooked and under-hyped drugstore beauty products that industry experts count on. From editors to content creators and even celebs, we’re asking tastemakers to share their top recommendations for affordable yet effective products. Get ready to see the best of drugstore beauty, period.
Scroll through celebrity makeup artist Tobi Henney's Instagram, and two things will become instantly apparent. First, she's the go-to makeup artist for A-list models and It girls such as Barbara Palvin, Romee Strijd, Camille Rowe, and Shanina Shaik (among others). Second, she's the expert for glowing, sun-kissed makeup. I'm talking about lit-from-within skin, radiant blush, and softly diffused eye makeup.
While Henney admits she almost exclusively uses high-end products in her pro kit, she does make an exception now and then. Well, five exceptions, to be exact. Among the more expensive items in her kit, there are affordable makeup and skincare products, such as a volumizing and lengthening mascara, a multipurpose glow enhancer, and an iconic French pharmacy pick. Ahead, Henney shares all five exceptional items.
Henney's 5 All-Time Favorite Drugstore Beauty Products
What It Is: Volumizing and lengthening mascara
How to Use It: Apply it to the lashes for longer, thicker, and more defined-looking lashes.
Why It's So Good: All-in-one lengthening and volumizing formula, flexible brush, non-flaky, smudge-proof, lightweight feel thanks to bamboo extract
"I love this mascara, as it builds the lashes and makes them look long and voluminous. It's at a great price point too!" — Henney
What It Is: Multipurpose glow enhancer
How to Use It: Apply it as a primer, an allover glow booster, a highlighter, or a full-body illuminator
Why It's So Good: Multipurpose hydrating formula, provides a subtle shimmer for lit-from-within skin
"This is a beautiful product to use to create a really fresh, bronzed, glowing makeup look. I love to apply it after moisturizer and before foundation." — Henney
What It Is: Soothing and protective lip ointment
How to Use It: Apply it to the lips for smoother, more moisturized lips
Why It's So Good: Fragrance-free formula, simple ingredients, relieves dryness, soothes cracked and chapped lips
"This is such an essential product in my kit. Especially in dry climates and in the winter months, it keeps my clients' lips hydrated and preps them perfectly for whichever lip look we wish to achieve." — Henney
What It Is: Skin-cleansing facial wipes
How to Use It: Gently wipe across the face to remove makeup, dirt, and debris and hydrate the skin
Why It's So Good: No artificial fragrance or colors, no drying alcohol, uses glycerin and vitamins to soothe and hydrate skin, easily removes makeup
"I love having these in my kit to clean off makeup. They have no fragrance and are great for any skin type and will not irritate sensitive skin." — Henney
What It Is: Makeup-removing micellar water
How to Use It: Soak a cotton pad with the solution. Gently wipe it across the skin to cleanse and remove makeup. No rinsing is required.
Why It's So Good: Formulated at skin pH, fragrance- and alcohol-free, iconic French pharmacy product
"I start every makeup application by cleansing the skin and eyelids with Bioderma on a makeup pad. It helps to take off any unnecessary oils and create the perfect canvas for a fresh base." — Henney
Henney's five favorite drugstore beauty products come in at $59. That's not bad considering one luxury beauty product can cost that (if not much, much more). Sometimes, pro-level results are possible for a small price.
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
-
I Needed Quick Holiday Party Makeup Inspo, so I Asked My Favorite Makeup Artist for Guidance
Perfect for any lazy girl.
By Shawna Hudson
-
A Makeup Artist Just Helped Me ID the Best Products to Enhance My Two-Toned Lips
I'm leveling up my lipstick game.
By Maya Thomas
-
I Found Out Meghan Markle Uses This Highlighter—Now I'm Stocking Up Ahead of Holiday Parties
Glassy skin is right this way.
By Kaitlyn McLintock
-
I'm Kicking Off 2025 With an Elite Beauty Routine—30 Finds I Can't Wait to Start Using
My wallet won't know what hit it.
By Maya Thomas
-
From Mango Sticky Rice Perfume to a TikTok-Viral Face Sculptor—Patrick Ta's Gift Guide Is Full of Gems
Now, I want everything.
By Jamie Schneider
-
Bye, Burgundy! Mocha Mousse Is So Much Trendier for 2025—18 Home and Beauty Items to Buy
It's all about "connection, comfort, and harmony."
By Kaitlyn McLintock
-
TikTok's Nyane Is Making AI-Inspired Makeup Feel Nostalgic One Viral Video at a Time
It doesn't get more real than this.
By Maya Thomas
-
"Simple and Elegant" Is My Beauty MO—16 Cyber Monday Deals I'm Scoping Out
You won't want to miss these.
By Maya Thomas