Call It the Coppola Effect—Sofia Coppola's New Lip Balms Are Girly and Perfect

Sofia Coppola is many things: award-winning filmmaker, screenwriter, producer, author, and incredible visual storyteller, just to name a few accolades. But "Coppola" has also become an adjective of sorts, an identifier for all things girly and romantic. If you search "Coppolacore" on TikTok, you'll be greeted by hundreds of hyper-romantic bedrooms and coquette imagery meant to replicate the filmmaker's one-of-a-kind sets and the unique POVs of her leading female characters.
"My work is girly and pretty natural," she tells me on the bustling beauty floor of Bergdorf Goodman, where she's celebrating the launch of her new tinted lip balm collaboration with Augustinus Bader. "I feel like the balms reflect that because they just feel natural and easy but hopefully pretty."
They absolutely are. The collection contains three sheer yet buildable shades, all meant to deliver a subtle, berry-stained effect: Shade 1, a deep pink inspired by a discontinued lipstick Coppola has always loved; Shade 2, a bright coral; and Shade 3, a rich plum. Each glides on the skin like silk thanks to shea butter, vitamin E, and candelilla wax and deposits a wash of color that instantly diffuses any harsh lip lines.
As for Coppola's own beauty inspirations, she highlights Tina Chow's timeless elegance and Marisa Berenson's effortlessly chic aesthetic. "I was talking about [Berenson] today [and] how she's always glamorous—like wearing full eyeliner at the beach. I would be a mess if I tried to do that," she laughs. A swipe of lip balm, she notes, is the perfect way to add some zing without much of a lift.
"I wanted something you could put on without looking in the mirror, like when you're just finishing dinner," Coppola adds. "I like that it looks like you didn't put a lot of effort into [makeup]. You just throw it on, and it lifts your mood and brightens your face." Other beauty must-haves include Westman Atelier's Baby Cheeks Blush Stick, Monastery's Restorative Face Oil ("It smells incredible," she says), and, of course, Augustinus Bader's The Rich Cream.
Otherwise, Coppola keeps her routine pretty minimal. She even tells me that Shade 2, the bright coral, makes a "good summer cheek" you can wear out to dinner (even to the Met Gala, according to makeup artist Dick Page) or to the beach for a playful pop of color. I can practically see the TikTok aesthetic on my feed already—Coppolacore goes coastal.
Shop Coppola's Must-Haves
More Products for a Berry-Stained Flush
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
-
Selena Gomez's Date-Night Nail Polish of Choice? This Nostalgic $13 Shade of Cherry
I'm buying a fresh bottle.
By Kaitlyn McLintock
-
Chic Londoners Love This Ultra-Light Moisturizer, and No Lie, It Saved My Angry Winter Skin
Its key ingredient changed everything.
By Alyssa Brascia
-
Saie Beauty's Internet-Famous Blush Got a Cool, Italian Update—My Sun-Kissed Skin Says It All
I'm saying ciao to flushed, glowing skin.
By Kaitlyn McLintock
-
Lindsay Lohan's "Almond Milk" Hair Proves This Anti-Spring Trend Is on the Rise
Our hair appointments sound like visits to the coffee shop more and more every day.
By Alyssa Brascia
-
I Tried the New Skin Tint That's Been Dominating My FYP—I 20/10 Recommend
It's my secret to "no-makeup makeup."
By Kaitlyn McLintock
-
Award Season Is Over, and the Stats Are In—Celebs Requested *These* Makeup Looks the Most
We chatted with some of Hollywood's most in-demand celebrity makeup artists.
By Alyssa Brascia
-
Cancel Your Filler Appointment—This Derm-Developed Eye Cream Is Your Needle-Free Alternative
I can’t believe my eyes (pun intended).
By Alyssa Brascia
-
Suddenly, This "Glum" Hue Is 2025's Hottest Makeup Trend—Doechii and Julia Fox Are Proof
Forget what you know about pastels for spring.
By Alyssa Brascia