Simone Ashley Shares the Beauty Secrets We All Want to Know

Having just been announced as L'Oréal Paris' latest UK spokesperson, Who What Wear UK sat down with the Bridgerton star at Cannes Film Festival to talk through the best beauty tips she picked up on the Bridgerton set, the makeup products you'll always find in her bag (including her signature fragrance) and her advice for unlocking inner confidence.

Simone Ashley announced as L'Oréal Paris ambassador

(Image credit: Courtesy of L'Oréal Paris)

What is your favourite beauty product that you cannot live without, and what would be Kate Sharma's?

I love mascara. Even if I'm doing "no makeup" or a full face, I love mascara. I love my L'Oreal Paris Panorama Mascara (£13). And Kate's? I think she's just a no-makeup girl. Season three [of Bridgerton] is a bit different so I don't know, I would say maybe a nice lip.

What beauty products can you never be without in your bag?

My mascara, water—I always stay hydrated—and I love L'Oréal Paris Paradise Lumi Glotion (£12). I like to use it on my cheekbones every now and then just to make me feel a bit glowy.

Do you prefer a strong eye-makeup look or a strong lip?

I'm more confident with an eye-makeup look. Lips I want to experiment with a bit more.

What is the best piece of beauty advice that you have ever received?

To grow my eyebrows out. A few years ago, my makeup artist Alex Babsky told me to grow them out, and that was the best piece of advice.

What is your signature fragrance?

Nakuna Ralli Eau De Parfum (£118). It's amazing. I think it's sold out everywhere now. I got my last bottle last year and I dropped it when I was in Vegas and it just smashed everywhere, so I need to get it again. But that's my favourite. It's super beautiful—like floral rosy but not too sweet. It's my favourite perfume ever, and I can't find it anywhere.

What’s the best beauty tip you’ve learnt from being on set?

To not pop my spots! I guess that's a skincare tip. My best beauty tip? How to fill my eyebrows. I think every makeup artist does it differently. But I like to observe and see which one suits me best.

Simone Ashley

(Image credit: @babskymakeup)

How did it feel to attend the L’Oréal Paris Lights on Women’s Worth Awards during Cannes Film Festival?

It was such an honour. I had such a warm welcome from Delphine Viguier-Hovasse and everyone on that table—Viola Davis, Elle Fanning, Helen Mirren, Andie MacDowell, the list goes on. And I was just so happy and quite taken aback that I was there. So I was just really honoured, and I can't wait to continue this journey.

You've been really busy this year. Can you describe what the past few months have been like?

It's been very busy but very enjoyable. I was just in the States doing Bridgerton promo. I'm just beaming for Luke [Newton] and Nicola [Coughlan]. I truly think this is the best season yet, and they've taken it in their stride so powerfully. Nicola especially—I just think she's amazing and such an inspiration to women. So I've been busy with that. I have two movies coming out this year, so I've been prepping for those as well.

How does it feel to have been able to represent South Asian women and their ancient beauty rituals in Bridgerton?

I feel very proud to represent my culture. You know, the goal is that we don't have to talk about it anymore. We are still having these conversations because there are many spaces to fill. So I think people will feel inspired and empowered seeing themselves represented.

Did you discover anything about yourself in taking on the roles you have in your career?

I think I'm proud of myself when there are challenges that I might find exhausting, in the sense that I might feel like giving up or like I can't overcome them. I really think I do. I do think I'm very good at learning quickly. And I've always had confidence in myself and I hope that's something that women can learn from me.

If you could choose anyone to play next, who would it be?

Oh wow… I can't say! Sorry.

Simone Ashley in sequin dress at Cannes 2024

(Image credit: @babskymakeup)

Where will we see you next in your career?

I've got two movies coming out this year. One is called Picture This which I exec-produced and it's coming out this summer. It's my first time exec-producing. It's very much in the vein of Bridget Jones—that kind of vibe. So I'm very excited for the world to watch that. And it's my first time doing a rom-com as well, so that was very exciting.

The other movie is called This Tempting Madness, which is at the opposite end of the scale. It's very contrasting. It's a psychological thriller which I shot last year straight after Cannes, so it feels like a bit of a full 360 to be talking about it now in Cannes. I'm incredibly excited for that movie. I hope it shows a side of me that maybe people are surprised by. I'm excited about it and I hope audiences are as well.

Is there anything you wear or do for yourself that helps you unlock your confidence?

Self-care unlocks my confidence. I go to Pilates or yoga or get a nice massage or spend time with my friends, and that to me is self-care. When I do those things I feel confident and happy. I feel recharged.

How have you seen your fashion sense develop over the years?

I think confidence is a big element of fashion, and I think my confidence has developed.

As someone who plays different people for a living, how do you stay true to yourself?

Instinct. I guess that's a feeling more than anything, and following and trusting that.

Who do you look up to in your life and career?

I look up to the women around me; my friends, family, colleagues and co-stars. I always look up to the women around me.

Shop Simone Ashley's Beauty Favourites:

Simone Ashley

(Image credit: @babskymakeup)
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Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.