Sabrina Carpenter Just Endorsed This Soon-to-be-Viral Prada Mascara—Fantastic, Give Me 20

Sabrina Carpenter wearing a black and cheetah-print outfit

(Image credit: @sabrinacarpenter)

The last time Sabrina Carpenter gave a Prada Beauty staple her stamp of approval, it sold out within minutes. Said staple was the brand's Moisturizing Lip Balm in the shade Astral Pink, a pH-adaptive hue that calls upon micro-blushing technology, which she used in her "Please Please Please" music video; while the balm is currently back on retailer shelves (well, for now), shoppers had to wait a hot minute to get their hands on the viral hit.

Today, Carpenter cosigned yet another Prada Beauty product in a surprise Instagram post, but this one has yet to launch. This is actually amazing news when you think about it because now we can sign up for the notify list on Sephora and be prepared to purchase the moment it drops on March 7. And in the meantime? Scroll below for all the details you need to know.

Introducing the Pradascope Lash Extending Mascara—a lengthening, lifting formula inspired by the Re-Nylon material used in the brand's accessories and ready-to-wear. The pigment—an intense, inky black—provides up to 24 hours of wear thanks to signature micro-film technology that envelops each lash in a flexible, ultra-thin coating. It's this technology that also paves the way for endless layering potential. To ensure lashes stay fluttery and full (never crunchy), the creamy formula comes infused with a nourishing hyaluronic acid complex.

Sabrina Carpenter Prada Beauty Pradascope Campaign

(Image credit: Prada Beauty)

The brush itself is also a standout. One side is completely flat (embossed with the Prada logo, because of course), while the other features a precise combination of nylon fiber bristles that capture each lash from root to tip. The center rows help deliver a generous glob of pigment, while the outer rows separate and define, so you'll never wind up with a clumpy result.

It's so seamless that Carpenter can apply it without a mirror. In the campaign video, she swipes on a coat as she rides up an elevator, which speaks to the product's effortless, perfect-every-time application. (It also seems like a subtle nod to her cheeky "Feather" music video—just, you know, without the blood and gore.)

In true Prada Beauty fashion, the packaging is ultra-luxe. As I alluded to up top, the textured tube is inspired by Prada's signature Re-Nylon material, complete with a sleek, silver cap. The entire product is a sensorial dream, and it's bound to become the chicest mascara you'll ever own. I, for one, will be ordering multiple before it reaches peak virality. Join me by keeping an eye on the preorder link below.

Shop More of Sabrina Carpenter's Makeup Favorites

Jamie Schneider
Senior Beauty Editor

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.