I'm So Glowy That My Colleagues Think I'm Getting Daily Facials—It's Just This Trending Liquid Blush

When it comes to this year's biggest makeup trends, it's all about blusher. From powder formulas to cream blushers and even multi-use blusher sticks, we're all wanting to add a pop of colour to our cheeks this season.

I personally want my cheeks to look as dewy and juicy as possible, so I've been busy testing the best liquid blushers on the market to see which formulas will come out on top. I've found so many gems, but there's one particular blush that has changed my makeup routine for the better. Yep, I'm talking about none other than Rare Beauty's Soft Pinch Liquid Blush.

This particular product caused quite a frenzy on social media when it launched, with people praising the colour payoff and radiant finish that it gives. Although I'm a beauty editor, I hadn't actually tried it out myself, so when a few samples landed on my desk last week, I practically ran home to give it a go. I wore my favourite shade to work the other day and one colleague instantly complimented me on how glowy and fresh my skin looked. The follow day, someone else said the same—and the compliments have just kept flooding in ever since. I'm so radiant, in fact, that our beauty director, Shannon, is convinced I'm sneaking in a daily facial. I am so pleased that I thought it was only right to do a full review of the product, so keep on scrolling for all the details...

Rare Beauty Soft Pinch Liquid Blush Review

The Formula

As mentioned above, this product comes in the form of a liquid blush. I love using liquid makeup products all year round as I find that they glide onto the skin and add a dewy finish. That being said, you can also purchase the blush in a range of matte finishes (but more on that later).

The formula itself feels lightweight on the skin (I didn't feel like I was even wearing makeup after applying this) and blends in seconds. It is enriched with lotus, gardenia and white water lily so it feels incredibly soothing, and it contains long-lasting pigments so you don't have to worry about it sliding off throughout the day.

The product is buildable, but one thing I will say is that it's very pigmented. I applied a small dot of blusher to each cheek and it gave me a noticeable flush of colour. It can be tricky to get used to at first, but the great thing is that thanks to the impressive colour payoff, this product will last you a very long time.

The Shades

Whether you like a dewy finish, a matte finish, a statement blush or a subtle hint of colour, Rare Beauty has got you covered. The brand currently has 13 shades on offer, ranging from soft pinks to statement reds and deep berry tones. There are four matte and nine dewy finishes, so although the product is more tailored towards that dewy look, there are some toned-down options available.

The Packaging

There's no denying how cute the packaging of this product is, but it's not just a pretty face. Not only does the slim tube make it easy to slip the blusher into your handbag, but it also comes with a doe-foot applicator that you can swipe directly onto your cheeks. My top tip? Remove excess blush from the applicator before applying to avoid wearing too much product.

The Verdict

My makeup after applying the Rare Beauty Soft Pinch Liquid Blush.

I honestly can't believe how many compliments I've had on my skin since wearing this blusher. Not only does it add a beautiful flush of colour to my cheeks, but it also gives my makeup a more radiant finish and makes my whole complexion look a lot more alive.

I've had so much fun testing out the different shades and finishes, but my personal favourite has to be "Happy", a cool, dewy pink. I like wearing this shade in the daytime and layering it with "Hope" (a nude mauve) in the evening for a slightly more statement finish.

The formula is easy to apply, it glides onto the skin and it stays in place all day long. Yes, it can take a little while to get used to (I put on way too much product the first time round), but once you realise how pigmented it is you'll know to apply a small amount and build up the colour from there.

All in all, if you're looking for a new liquid blush to add to your collection, I recommend making this one top of your list.

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Opening image: @sasha.mei