Patrick Ta's Secret for Plump, Juicy Lips? Oh, Just This $5 Drugstore Hero

With a stacked celebrity roster (Candice Swanepoel, Camila Cabello, and Gigi Hadid, to name a few), Patrick Ta is someone I'm always looking to for glam inspiration. I have eagle eyes on his Instagram page just in case he posts a particularly saveable look or drops a gem of a product rec I can immediately add to my collection. So when I got the chance to personally ask the iconic makeup artist about his go-to lip combo, you better believe I was champing at the bit to hear his routine.
Ta, of course, has his makeup line, the eponymous Patrick Ta Beauty, so I was expecting to hear his favorite picks from the collection, but it turns out he uses an unsuspecting drugstore product for what he considers the most important step—the prep.
"Prep is really important for any lip, but especially for a plump juicy look," Ta tells me. After all, water-attracting hydration (think hyaluronic acid and glycerin) can visibly plump the lips, while cushioning emollients (think shea butter) effectively smooth out any lip lines. Both help create an even canvas for your subsequent lip color and make the area appear naturally fuller.
For Ta's moisturizing prep step, he reaches for none other than a Burt's Bees lip balm. It's a beloved drugstore hero at only $5. (Psst: You can snag two for just $6 during Amazon Prime Day.) They also come in eight different shades, so you can choose a tint closest to your lip color du jour.
In terms of an everyday routine, "You can start with a Patrick Ta Liner to line the lips before adding a balm of your choice to compliment your lip color and skin tone," Ta shares. "For an extra glossy look, I like to add my Major Plumping Gloss over the top, which will also add the shimmery glow you are often looking for." Think of it as a "my lips, but better" combo with some extra-juicy sheen.
Shop Ta's Lip Combo
Ta's lip crayon is so creamy yet doesn't budge. Truly a dream.
There's a reason every beauty editor (and beauty fan, in general) has a Burt's Bees lip balm in every tote. It's hydrating, affordable, and the color payoff is so gorgeous.
A lip gloss that doesn't feel sticky is a major feat, but Ta's fits the bill. I wouldn't expect anything less from the famed makeup artist!
More Juicy Lip Products to Swoon Over
Run, don't walk: Laneige's iconic lip mask is 20% off for Prime Day. I'm partial to this vanilla version, which makes my lips (and senses) feel so comforted.
Another budget-friendly hero is this hydrating formula that uses peptides to naturally plump the lips over time.
Violette_FR's lippies are truly a dream to apply, especially the new shade Bonbon Coquelicot—a fiery-red hue inspired by vintage French candy.
The color-changing Prada lip balm Sabrina Carpenter used in her "Please, Please, Please" music video is finally back in stock! I'd move quick—I don't expect it to stay available for very long.
Ilia's new lip crayons are so velvety soft. It's also a one-two punch, with a precise pencil tip to line and a creamy formula to fill in the lips.
I can't get enough of this tinted lip treatment. The shine alone is gorgeous, but the plumping power from hyaluronic acid and peptides is what makes it my makeup-bag staple.
Summer Fridays, you did it again! The new Iced Coffee version of its best-selling balm smells delicious, and the subtle brown tint is universally flattering.

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
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