This Viral Pink Brightening Powder Is Back in Stock—Act Fast

last updated 25 June 2024

Dior makeup brush next to Pat McGrath pink powder

This is probably the least controversial opinion I could share as part of the beauty industry, but I'll say it anyway. Here it goes—Pat McGrath can do no wrong. (I know, I know. It's not exactly a hot take.) The legendary makeup artist has over 25 years of experience creating looks both off and on the runway, so it's safe to say that she knows what makes a product really, really good.

As a makeup lover and beauty editor, I use many products from her namesake brand, including the Skin Fetish: Divine Powder Blush ($39) in Divine Rose and the Sublime Perfection Concealer ($34). I thought I had tried the best of the brand—that is until I snagged a previously sold-out baby-pink brightening powder. I fell in love with it at first swipe. Seriously. After dusting it across my skin, I was shocked to see how smooth, luminous, and perfect my skin looked.

Shortly after the product launched, it went viral on Instagram and TikTok and sold out on almost every retailer. It was hard to come by for a bit, but I have good news. As of now, it's back in stock on the brand's website. Although, I can't promise it will stay there for long. Keep scrolling!

PAT McGRATH LABS

Skin Fetish: Sublime Perfection Blurring Under-Eye Powder in Baby Pink

Here's the product in question. The Baby Pink color brightens under-eyes and neutralizes dark, greenish tones. Even though it's called an under-eye powder, it can be used on all areas of the face (and on all skin tones!) for brightening color correction. Thanks to light-diffusing mica and an ultrafine texture, it blurs and brightens without settling into lines, wrinkles, or pores. Think "soft-focus" skin.

Texture close-up of Pat McGrath Labs Blurring Under-Eye Powder in Baby Pink

Baby Pink is the newest and seemingly most sought-after shade in the lineup, but there are four others. One of those—the shade Yellow—is another color-corrector. The other three—Light, Medium, and Deep—are designed to blend in with the skin for an imperceptible finish. However, Baby Pink is my favorite. I use it every day to blur, set, and perfect my makeup. Below, see how it looks IRL.

Before

After

Before using the powder, my skin looks uneven despite a layer of light foundation. And my fine lines and enlarged pores are definitely on display. After I apply a light dusting of the powder, my skin has a smooth, luminescent, and soft-matte look. I'm obsessed, and I don't go a day without it. It's one of those rare products I tell everyone and anyone to buy—especially now that it's back in stock.

PAT McGRATH LABS

Skin Fetish: Sublime Perfection Blurring Under Eye Powder in Yellow

The yellow shade brightens under-eyes and neutralizes dark, purplish tones.

PAT McGRATH LABS

Skin Fetish: Sublime Perfection Blurring Under Eye Powder in Light

Use this shade to match light skin tones. It will give a bright, imperceptible finish.

PAT McGRATH LABS

Skin Fetish: Sublime Perfection Blurring Under Eye Powder in Medium

Use this shade to match, brighten, and perfect medium skin tones.

PAT McGRATH LABS

Skin Fetish: Sublime Perfection Blurring Under Eye Powder in Deep

Use this shade to match, brighten, and perfect deep skin tones.

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Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.