This Viral Pink Brightening Powder Sold Out Almost Immediately—Now It's Back in Stock

Dior makeup brush next to Pat McGrath pink powder

(Image credit: @kaitlyn_mclintock)

This is probably the least controversial opinion I could share as part of the beauty industry, but I'll say it anyway. Here it goes—Pat McGrath can do no wrong. (I know, I know. It's not exactly a hot take.) The legendary makeup artist has over 25 years of experience creating looks both off and on the runway, so it's safe to say that she knows what makes a product really, really good.

As a makeup lover and beauty editor, I use many products from her namesake brand, including the Skin Fetish: Divine Powder Blush ($39) in Divine Rose and the Sublime Perfection Concealer ($34). I thought I had tried the best of the brand—that is until I snagged a previously sold-out baby-pink brightening powder. I fell in love with it at first swipe. Seriously. After dusting it across my skin, I was shocked to see how smooth, luminous, and perfect my skin looked.

Shortly after the product launched, it went viral on Instagram and TikTok and sold out on almost every retailer. It was hard to come by for a bit, but I have good news. As of now, it's back in stock on the brand's website. Although, I can't promise it will stay there for long. Keep scrolling!

Texture close-up of Pat McGrath Labs Blurring Under-Eye Powder in Baby Pink

(Image credit: Pat McGrath Labs)

Baby Pink is the newest and seemingly most sought-after shade in the lineup, but there are four others. One of those—the shade Yellow—is another color-corrector. The other three—Light, Medium, and Deep—are designed to blend in with the skin for an imperceptible finish. However, Baby Pink is my favorite. I use it every day to blur, set, and perfect my makeup. Below, see how it looks IRL.

Before

Beauty editor Kaitlyn McLintock before using Pat McGrath powder

(Image credit: @kaitlyn_mclintock)

After

Beauty editor Kaitlyn McLintock after using Pat McGrath powder

(Image credit: @kaitlyn_mclintock)

Before using the powder, my skin looks uneven despite a layer of light foundation. And my fine lines and enlarged pores are definitely on display. After I apply a light dusting of the powder, my skin has a smooth, luminescent, and soft-matte look. I'm obsessed, and I don't go a day without it. It's one of those rare products I tell everyone and anyone to buy—especially now that it's back in stock.

Shop 5 More Under-Eye Perfecting Products

Explore More:
Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.