Few beauty mavens in our orbit make a move without us knowing about it. Take Hailey Bieber and her sumptuous Rhode Lip Peptides, Selena Gomez and her classic manicures, Kendall Jenner and, well, everything.
We’re eagle-eyed on our favorite trendsetters, which is why we couldn’t help but notice one spring-ready detail of the supermodel’s latest glam—a glowing, expensive-looking flush that we initially assumed came with an extravagant price tag but turned out to be a drugstore must-have. Introducing the L'Oréal True Match Lumi Le Liquid Blush, the culprit behind Jenner’s ethereal glow (and an item that’s soon to be in the shopping carts of every in-the-know beauty lover). Plus, we have a little secret: it’s on sale for just $10 if you buy it right now.
Jenner, 29, graced the red carpet at the Oscars Vanity Fair After-Party wearing an archival lace Mugler dress and ultra-glossy, blunt bob, but we were focused on her effortless glam. Her eyes, lips, and skin were kept classic to enhance her naturally wide orbs, plump pout, and glowing skin—just with a carnation pink touch courtesy of this liquid blush along the highest points of her cheeks.
Celebrity makeup artist (and one of Jenner’s go-tos) Mary Phillips crafted the star’s after party look entirely from L’Oréal beauty products, utilizing 19 skincare and makeup picks that you can find on the shelves of any Target, Ulta, or Walmart, to name a few. “For Kendall, I wanted to create a cool, sultry beauty look,” Phillips said in a press release, opting for glow-enhancing products over anything too matte.
All you need is one to two drops of this buildable blush to achieve a featherlight flush. The easy-to-blend formula makes it easy to swirl the pigment into your skin with a brush or something as simple as your fingertips. It’s easy to achieve more of a statement shade by going in with a few more dots to intensify the color, repeating until you have just the right amount of pigment. You can also create a custom shade by layering another hue on top, as the luminous formula comes in six warm shades—from shimmery cherry colors to radiant corals.
It seems that the viral blush crush of 2024 is here to stay, with bright pinks and trendy peach shades bubbling back up to the surface with the impending arrival of spring. We’ve previously fallen for other drugstore blushes like the E.l.f. Cosmetics Putty Blush and the Wet N Wild $4 MegaGlo Stick, but we know this luminous L’Oréal pick with luxe results is going to be flying off the shelves soon enough.
Add this on-sale sellout risk to your cart before BlushTok gets ahold of it, and then shop the key players from Jenner’s drugstore beauty after-party look from just $6.
Shop the Look
Jenner’s flush was locked in with a light sweep of L’Oréal’s Infallible Soft Matte Blush in the shade Confident Pink, a vivid shade that glowed under the flashing lights.
Jenner is a known fan of a thin, ultra-femme flick, and this liner was the perfect conduit for her angular eyes. (Plus, this brown shade is 54% off if you buy right now.)
We can credit her luminous skin to this airy tinted serum, a sister of the bronzing Lumi Glotion that celebs repeatedly reach for.
This full-coverage concealer offers up to 24 hours of nondrying, flake-free wear.
This highlighter stick reminds us so much of the sparkle-free Merit Beauty Day Glow that editors love.
This palette full of peaches and pinks screams spring, if you ask us.
This super-lengthening and intensely black mascara makes lashes look like falsies with just a few swipes.
Jenner’s latest lip combo includes this silky gel liner in a medium mauve shade Worth It that promises to keep feathering at bay.
In the same shade as her lip liner, this moisturizing lipstick paints a full pout and nourishes the lips with its rich blend of argan oil and vitamin E.
-
Matcha! Pistachio! Pear! 2025 Is the Year of Lush Green Scents, so I Created a Shopping ManualThese 15 scents are like spring in a bottle.
-
How Mishti Rahman Took On 5 Wedding Beauty Looks With a Vampy and Angelic TouchWedding beauty at its best.
-
I Exclusively Wear Liquid Blush—Here Are the 13 Best for Just-Pinched Cheeks in SecondsThey're *almost* too good to be true.
-
Blurred Makeup Is Trending, and Gracie Abrams Is the Blueprint—the Pre-Show Glam She Swears ByIt's all about soft-focus skin.
-
No One Knows Festival Makeup Like This Iconic MUA—4 Trends She Says We'll See All Over CoachellaGrab your tickets and glitter.
-
Millais's "Ophelia" Has Become My Favorite Spring Beauty Aesthetic—Here's How I'm Bringing It to LifePretty as a picture.
-
From "Morning After" Makeup to Millennial Side Parts—Fashion Month Set These 7 Big Beauty Trends in MotionThe fashion crowd has spoken.
-
Saie Beauty's Internet-Famous Blush Got a Cool, Italian Update—My Sun-Kissed Skin Says It AllI'm saying ciao to flushed, glowing skin.
