Hailey Bieber Says It's a "Peachy Girl" Summer—Shop Her 7 Fave Makeup Products

If there's one thing we can count on, it's Hailey Bieber deciding the season's trendiest makeup look. Last summer, she was a proponent of "strawberry girl" makeup, which involved applying fruity red hues to the cheeks and lips, dotting faux freckles across the cheeks and nose, and wearing a natural-looking foundation (if any at all). Fast-forward to December, she sent "sugar plum fairy" makeup resounding across the internet. That makeup look involved a glossy lip, lots of dewy blush, and high-shine eyelids.
Lately, we've been following her social media closely, wondering when she'd set the next big makeup trend in motion. Well, the time has finally come. In a recently released YouTube video, Bieber declares it a peachy girl summer. That's right—the model-turned-influencer-turned-founder has embraced a classic summer shade, creating a look she titled "peachy, beachy summer glow." Ahead, see the products she used to create this look.
She preps her skin with her brand's Glazing Milk, which is a lightweight essence formulated to hydrate, calm, and illuminate the skin. "The thing I really like about Glazing Milk under my makeup, especially in the summertime, is that it's so glowy and moisturizing and so good for the skin barrier without being heavy," she says. "It sits so, so beautifully under makeup."
She follows with her brand's Peptide Glazing Fluid, which is a hydrating, plumping, and firming serum. As she presses it into her skin, she says, "I'm so excited for summer. I always am."
The first makeup product she picks up is a bronzing/self-tanner wand. She follows the underpainting technique by applying bronzer before concealer and foundation. "It bronzes, but also, it has self-tanner in it," she says as she applies it to the low points and perimeter of her face.
"Now, I'm going to go in with concealer," she says. "I love this concealer. It's so creamy and beautiful, and it has just stayed a staple in my makeup routine."
"Now, I want to marry everything together with the skin," she says, reaching for this hydrating skin tint. "I love that it's really hydrating, really glowy. … [It's] the perfect thing for summertime skin."
Next, it's time for a touch of skin-mattifying powder. "I'm just going to put a little bit of powder in a couple of places while I do my cheeks and my eyes," she says. She places a small amount around her nose and under her eyes so it doesn't "come across as greasy and not glowy."
After that, she uses an undisclosed "sunburnt, bronzy, terra-cotta" blush. She taps it across her cheekbones and up toward her temples before mixing it with another pinky-orange shade. "That's my favorite for summertime," she says.
Next, she applies a small amount of this neutral-rose eye shadow to marry the color from the blush across her eyelids.
The final step is to apply the same blush shades to her lips as she wears on her cheeks and add a small bit of highlighter to her cheekbones and Cupid's bow. Until we know the exact blush product she used, shop our favorite peachy-pink shades below!
5 of Our Favorite Peach Blushes

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
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