The Golden Globes Are a Blueprint for Beauty Trends—22 Looks to Keep on Your Radar This Year
The Golden Globe Awards are the first major red carpet event of the year, and we expect to see some incredible beauty looks on our screens. How can we not? The nominees include Zendaya, Nicole Kidman, Cynthia Erivo, Selena Gomez, and Angelina Jolie, all of whom have served some pretty scroll-stopping hair, makeup, and nail moments in the last few months. (We're especially looking at Erivo for the latter!)
Our editor eyes are superglued to our TVs and social feeds during award shows, but the Golden Globes are arguably even more significant for us beauty folk. See, the looks we view tonight don't just set the stage for the upcoming award season; they're basically the blueprint for beauty trends writ large. If you're curious about which looks will dominate 2025, just take a scroll through the Golden Globes beauty highlights below. Watch this space, as we're sure to see stunning iterations all year long.
Keira Knightley got the memo: grungy eyes with a nude lip for 2025.
Beauty products used: Chanel N°1 De Chanel Revitalizing Serum-In-Mist ($100), Chanel Stylo Yeux Waterproof ($35), Chanel Rouge Coco Baume Shine ($45)
Michelle Yeoh's golden-hour eye shadow pairs oh so beautifully with her modern, eyebrow-skimming bangs.
Beauty products used: Westman Atelier Eye Pods Cream Eye Shadow ($88), Westman Atelier Baby Cheeks Cream Blush Stick ($48), Joico Power Whip Whipped Foam ($23)
Cynthia Erivo did not disappoint in the nail department—as expected! Her XL coffin-shaped tips are just as blinged out as her stunning custom Louis Vuitton gown.
Beauty products used: Benefit Cosmetics Hoola Bronzer ($26), Summer Fridays Lip Butter Balm ($24), Benefit Cosmetics BadGal Bang! 24 Hour Eye Pencil ($24)
Mikey Madison sports a soft-matte finish with minimal blush, a departure from the vibrant cheeks dominating the beauty scene. Do we smell a burgeoning makeup trend for 2025?
Beauty products used: G.M. Collin Diamond Cream ($270), Armani Beauty Luminous Silk Concealer ($42), Armani Beauty Lip Power Long Lasting Lipstick ($45), Olaplex No. 9 Bond Protector Nourishing Hair Serum ($30)
There's no hairstyle Emma Stone can't pull off. We're in total awe of her pixie-cut debut!
Beauty products used: Rōz Evergreen Styling Cream ($32), L'Oréal Professionnel Airlight Pro Hair Dryer ($475)
Viola Davis stuns with a dark red lip and the most fluttery lashes.
Dark, retro liner and a glossy pink lip are always a winning combo. Just take it from Angelina Jolie.
Beauty products used: Tom Ford Lip Color Lipstick ($62), Tom Ford Eye Defining Pen ($65), Tom Ford Soleil Neige Gloss Luxe Lip Gloss ($46)
Everybody wants this—this being Kristen Bell's sleek, knotted bun.
Beauty products used: Hair Rituel by Sisley Paris Creme 230 ($115), Bio-Ionic 10x Ultralight Speed Dryer ($209), Hair Rituel by Sisley Paris Invisible Hold Hairspray ($110),
Margaret Qualley's fresh-faced glam is so elegant. If you look closely, you'll see her freckles peeking through.
Beauty products used: Chanel Rouge Coco Baume Satin ($45)
Zendaya's glam is really giving Old Hollywood, especially that perfectly curled bob.
Beauty products used: Bellami Hair Silk Seam Clip-In Extensions ($190), ghd Curve Classic Curl Iron ($209), Nexxus Comb Thru Flexible Hold Hair Spray ($15)
Nicole Kidman's big, voluminous hair is truly a work of art.
Beauty products used: Bellami Hair Silk Seam Clip-In Extensions ($190), Virtue Volumizing Primer ($40), Kristin Ess Titanium Curling Iron ($44)
Ariana Grande channels Audrey Hepburn with those baby bangs—plus a never-been-worn Givenchy Haute Couture gown.
Beauty products used: R.E.M. Beauty Midnight Shadows Eyeshadow Palette ($25), R.E.M. Beauty Practically Permanent Lip Stain Marker ($17), R.E.M. Beauty Hypernova Satin Matte Bronzer($25)
We're obsessed with Miley Cyrus's "undone" updo with bangs. Her soft-grunge glam is also on point.
Beauty products used: Nexxus XXL Volume Medium Hold Hairspray ($16), Nexxus Repair & Nourish Ultra Lightweight Hair Oil ($16)
We cannot take our eyes off Demi Moore's frosty shadow.
Beauty products used: Dior Diorshow 5 Couleurs Couture Eyeshadow Palette ($68), Dior Rouge Dior Contour ($35), Moroccanoil Dry Texture Spray ($32)
This Zoë Kravitz glam is everything. Her dewy skin, baby winged liner, enviously fluffy brows… We're immediately adding this look to our mood boards.
Beauty products used: Paul Mitchell Super Skinny Serum ($29), Paul Mitchell Freeze and Shine Super Spray ($17)
Elle Fanning has been a major fan of deep side parts lately, and we're living for it. Plus, her soft, peachy glam is just gorgeous.
Beauty products used: L'Oréal Paris Paradise Big Deal Mascara ($16), L’Oréal Paris Lumi Le Glass Highlighter Stick ($13), L'Oréal Paris Infallible Fresh Wear Blush ($16)
The red lip was simply made for Alexandra Daddario. She also cosigns the deep-side-part trend!
Beauty products used: Dior Rouge Dior Contour ($35) Dior Rouge Dior Lipstick ($49)
"Soft and statuesque" was the inspiration for Hannah Einbinder's glam, and we say she totally nailed it.
Beauty products used: Lancôme Idôle Tint Liquid Eyeshadow & Eyeliner ($30), Lancôme Lip Idôle Lip Shaper ($25), Blue Lagoon Skincare BL+ The Serum ($285)
After seeing Kerry Washington's bright-pink blush, we'll be sticking to solely bubblegum this winter.
Beauty products used: Beauty Pie Supercheek Cream Blush ($25), Beauty Pie James Molloy Deluxe Eyeshadow Quad ($30), Pattern Beauty Hydrating Mist ($19)
Take it from Cate Blanchett: The tucked bob isn't going anywhere in 2025.
Anna Sawai's soft, face-framing tendrils are just so pretty. We also spy a very chic knotted ponytail…
Beauty products used: Dior Forever Skin Perfect 24H Multi-Use Foundation Stick ($52), Dior Forever 24H Skin Contour Stick ($47)
We're swooning over Dakota Fanning's velvety red lip! It's classic and glamorous.
Shop products used:
Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. She has a penchant for trend forecasting, covering everything from innovative skincare launches to celebrity profiles, and her work has appeared in mindbodygreen, Coveteur, and more. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and she's been there ever since. When she’s not writing or testing the latest beauty finds, Jamie loves exploring vintage boutiques, reading mystery books (bonus points for an unexpected twist), and she’s always down for a park picnic in Brooklyn.
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