I Just Tried a Full Face of Ilia Beauty—These Are the Products I'd Actually Buy Again

Eleanor wearing a full face of Ilia beauty and testing makeup samples

(Image credit: Who What Wear UK)

If you were to ask a group of beauty editors to name their favourite dewy foundation, I'd be willing to bet that many would say Ilia's Super Serum Skin Tint. It's no ordinary skin tint—Ilia has mastered the ultimate formula that combines skincare ingredients with lightweight 'your skin, but better' coverage which has everyone who tries it (including me) hooked. I'm now on my third bottle and don't ever intend to stop using it.

Ilia's founder, Sasha Plavsic, developed the brand after questioning the ingredients in her lip balm. There were limited 'natural' makeup brands around, and the ones that were limited by performance, shade range and packaging, which led to her building the brand. Across all of the Ilia's products you'll find the fusion of natural and synthetic ingredients ("Not every natural ingredient is good for the skin, nor is every synthetic bad," Plavsic says), coupled with extensive shade ranges and very chic packaging. It's vegan and cruelty-free, as well as being sustainably conscious, too.

Seeing as I count the skin tint amongst my all-time favourite products, it only felt right to explore more of Ilia's best makeup icons. I tried some of the Ilia's best-sellers, as well as it's unsung heroes, and I've shared my honest thoughts below. Scroll ahead my my verdict on the best Ilia makeup products that are worth your attention and money.

The Best Ilia Beauty Products

Flat lay picture of Ilia makeup samples on textured background

(Image credit: @eleanorvousden for Who What Wear UK)

1. Ilia Super Serum Skin Tint SPF 30

Eleanor wearing a full face of Ilia makeup wearing a green top

(Image credit: @eleanorvousden for Who What Wear UK)

2. Ilia Skin Rewind Complexion Stick

3. Ilia Limitless Mascara

4. Ilia Multistick

5. Ilia True Skin Serum Concealer

6. Ilia Liquid Powder Eye Tint

7. Ilia Color Haze

8. Ilia In Full Micro-Tip Brow Pencil

9. Ilia In Frame Brow Gel

10. Ilia The Base Face Milk

11. Ilia C Beyond Triple Serum SPF 30

Eleanor Vousden
Beauty Editor, Who What Wear UK

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at beauty website Powder. She has also contributed to Wallpaper and Elle Collections with written and styling work.Working as a beauty journalist since 2015 after graduating in fashion journalism at the London College of Fashion, she has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.Eleanor’s journalistic focus is to provide readers with honest and helpful beauty content. Through words, video and live broadcast, she has interviewed several celebrity makeup artists, hairstylists and top dermatologists throughout her career, as well as celebrities such as Sarah Jessica Parker and Scarlett Johansson. She has a particular interest in finding solutions for acne and eczema, which she has experienced firsthand. She has also amassed a large collection of fragrances and can never say no to a new candle.When she’s not writing or testing the latest beauty product or treatments, she’s on the seafront in her hometown of Brighton and Hove, where she lives with her partner and her miniature dachshund.