According to an Expert, These Are the Makeup Trends That Are Going to Dominate Autumn 2024

AUTUMN MAKEUP TRENDS 2024
(Image credit: @aemiliafay; @mexicanbutjapanese; @nnennaechem)

Spring might seem like the more obvious time to hit reset, but there’s something about autumn and that ingrained ‘back to school’ feeling that always makes me want to switch up my makeup bag as summer ends. The seasonal shift is my favourite time to have a big clear out of my makeup stash, try new products, and compile a moodboard of seasonally-appropriate makeup looks for inspiration—from celebrities, influencers, and makeup artists alike.

Indeed, one of the first people I turn to ahead of writing a story on makeup trends is always celebrity makeup artist Emily Clarkson. Not only does she always have the best underrated product recommendations (see below), but her insight gained from working on shoots and with her celebrity clients is always so on point. Seriously, any time a trend makes it to the mainstream, you can guarantee that Clarkson called it out at least six months earlier.

autumn makeup trends

(Image credit: @nnennaechem)

From flushed cheeks to feathery brows, these are the autumn makeup trends that are set to define makeup looks for the rest of this year according to someone who (quite literally) works on the front line of beauty. And if you want to know which products to use and exactly how to create them, you’ve come to the right place. Keep scrolling.

1. Flushed Cheeks

autumn makeup trends

(Image credit: @emmyclarkson)

It’s been a mainstay through spring and summer, but according to Clarkson, blush isn’t going anywhere this autumn. In fact, a flushed, almost ‘faux sunburned’ is what her clients have been requesting. “It’s a really super easy one to recreate at home as I always think your fingers are your best tools to achieve that flushed, slightly sunburnt look,” she explains. “I tend to opt for red tones or deep berry tones as they are found naturally in your face, and with this trend we’re just enhancing that natural colouring.”

Clarkson recommends placing the colour on the apples of the cheeks and across the nose, using the excess of what’s left and pressing that into the lips. “You can also apply product to the back of your hand before going onto the face, this will give you some more control over how much is being applied and then you can build up the colour slowly,” she adds. And to really lean into recreating that perfect post-summer glow she recommends pairing the trend with a spattering of faux freckles.

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2. Cool Eyes

autumn makeup trends

(Image credit: @nnennaechem)

2024’s makeup trends have already proven that we’re moving further away from too precise, overly-perfected makeup looks, which means that eye makeup, when worn, is much more subtle than it’s been in previous years. Clarkson notes that 90s-style cool-toned eyes have begun to trend once again, and are set to do so right through to the festive period. “This is the perfect look for you if you’re not too precise and like that lived-in look,” she says. “Pair this palette with a jet-black inky liner in the water line, lots of layers of mascara and it’s the perfect party look.”

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3. Blurred Lips

autumn makeup trends

(Image credit: @claire_most)

Another makeup trend that doesn’t require complicated application steps or high maintenance top-ups? The blurred lip. “A blurred lip is simply just not too precise, which is great because it’s really low maintenance once it’s on,” says Clarkson. “My favourite way to create this would be using a stain first and then going in with your lip liner all across the lip line. Then stretch your lips and use your finger to blur the edges. I love pairing blurred lips with flushed cheeks for the ultimate long-lasting look.”

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4. Glass Skin

autumn makeup trends

(Image credit: @fridacashflow)

Clarkson rarely sees clients asking for a matte makeup finish anymore. “For me, glass skin is always in,” she says. “Perfect-looking skin starts with really great skincare and making sure the skin is prepped really well before applying any make up.”

This speaks again to the wider trend for low maintenance, natural-looking makeup which is set to hold fast through the rest of the year. The goal is skin that looks like skin—but its healthiest and most hydrated version.

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5. Feathery Brows

autumn makeup trends

(Image credit: @salome.mory)

It’s official, bold and blocky brows are a thing of the past and natural-looking, subtle brows are in. According to Clarkson, subtltey is key—think feathery not fluffy.

“Achieving a feathery brow is super easy but it is all about finding that product that work for the texture of your eyebrow hair,” she advises. “I like to apply brow gel before applying any skincare to really make sure that brow is locked in place and stays put all day.”

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Freelance Beauty Editor

Grace Day is a beauty editor and content creator. She has over 10 years of beauty-industry experience, spanning editorial, retail, and e-commerce, which gives her a unique understanding into how people shop for their beauty routines. While studying for a history degree (specialising in the history of beauty) and working as a beauty adviser in department stores, Grace started writing her own beauty blog in order to share the products she discovered while dealing with acne. After graduating, she moved to Beauty Bay as beauty editor and content manager. Grace is currently a beauty contributor to Who What Wear. She has also written for Hypebae and PopSugar and works as a brand consultant and copywriter.