Fall Is My Favorite Season to Shop for Beauty—18 Exceptional LDW Sales I'm Scoping
Summer beauty products get all the hype on social media, and it's understandable. After all, summer is an exciting season. Before all the vacations are booked and weekend brunches are scheduled, you want to have your beauty routine sorted.
Me, though? I'm partial to fall beauty. I think of the fall season as a sort of reset. The craziness of summer has concluded, and we're back to our standard programming, which allows us to focus on ourselves and revamp our routines. Not to mention, you don't have to worry about your makeup sweating off on brisk days… Come September, I swap out sheer lip tints for bold matte lipsticks. I swap out gel moisturizers for creamy, rich ones. I even invest in new hairstyling tools since I'm not beholden to high humidity, saltwater, and chlorine.
Lucky for me, refreshing and revamping my beauty routine each fall is easy. It's surprisingly budget-friendly, too, thanks to the annual Labor Day weekend sales. I always scope out the best ones, but this year, I narrowed it down to 21 highly effective, internet-viral brands. Happy new-season shopping!
Act+Acre
Deal: 30% off sitewide through 9/3
With multi-molecular hyaluronic acid, amino acids, and glycerin, this scalp serum quenches dry skin and strengthens the scalp barrier and hair shaft. It's just what my scalp and hair need after so much drying sun, heat, and saltwater exposure.
Beautyblender
Deal: 20% off any order, 25% off any order over $30, and 30% off any order over $50 through 9/2
I use a Beautyblender to apply my foundation, concealer, and blush every day, so why wouldn't I stock up on them while they're on sale? In my opinion, they have the perfect density and squishiness to bounce off the skin, delivering flawless coverage.
Cover FX
Deal: 50% off sitewide from 9/1 to 9/4
If your skin is looking a little dull like mine, try the Cover FX Custom Enhancer Drops. They're designed to be added to your favorite foundation, concealer, or moisturizer to give it a luminous boost. You can even use them on bare skin or place them in precise areas for a high-impact highlight. There are multiple shades, both warm and cool toned.
Drybar
Deal: Up to 30% off sitewide, 20% off liquids and accessories, 25% off brushes, 30% off tools, and an additional 20% off kits
While I love Drybar's hairstyling products, I like its hairstyling tools even more. This blow-dryer brush is no exception. With a 2.4-inch barrel, it delivers high shine, a soft bend, and lots of volume. I think my fall hairstyling routine is sorted.
Etoile
GHD
Deal: 25% off sitewide
GHD is 25% off sitewide right now, and 25% goes a long way on luxury heat tools. I'm eyeing the brand's Platinum+ Styler because it monitors heat levels 250 times a second to maintain the healthiest temperature and prevent heat damage. The brand promises you'll see 70% stronger hair, 75% more shine, and twice the color protection of other heat tools.
Goop Beauty
Deal: 25% off select Goop beauty and wellness products using code SUMMERBEAUTY from 8/30 to 9/2
This body oil is a cold-weather staple. It's made with nutrient-dense pomegranate, raspberry-seed, sea buckthorn, and Kakadu plum oils that moisturize and soften the skin. Then there's the scent. It smells cozy and luxurious, like ginger, violet, cedar, and vetiver.
Herbivore
Deal: 40% off select products with code CULT40 through 9/2
This skin-soothing moisturizer contains Tremella mushroom (aka snow mushroom)—an alternative to hyaluronic acid that holds up to 5000 times its weight in water. There's also vegan squalane and Moroccan rose, so you can rest assured your skin will be plump and petal soft.
LYS Beauty
Deal: 25% off sitewide (excluding the No Limits Cream Bronzer Stick and Triple Fix Blurring Skin Tint Foundation Stick) from 9/1-9/4
LYS Beauty is so underrated. I love so many of its products, but this matte blush has a special place in my heart. It's creamy, easy to blend, and highly pigmented. Plus, the shade range is on point.
Kate Somerville
Deal: 30% off sitewide with code FAM30
A TikTok sensation, this acne-clearing cleanser is clinical-strength. Anti-inflammatory and antimicrobial ingredients like sulfur, natural oat extract, and honey eliminate excess oil and subsequent breakouts without irritating sensitive skin.
Loops
Deal: 20% off sitewide through 9/3
Loops is known for its hydrogel masks that target different skin concerns. I'm snagging the brand's variety pack while it's 20% off. It contains five masks. There's one for brightening, detoxifying, glowing, rejuvenating, and even slugging.
Murad
Deal: 25% off sitewide from 8/30 to 9/2 with code LABOR25
This two-in-one moisturizer-sunscreen hybrid is just the thing for busy mornings. It moisturizes, brightens, and protects the skin from environmental aggressors and UV rays—all in a single application. Talk about efficiency.
Naturium
Deal: 20% off sitewide from 9/1 to 9/4 with code LDW24
I love so many Naturium products, but this high-powered anti-aging serum might take first place. It's the ultimate firming formula with a multi-peptide blend, including encapsulated copper peptides, ferulic acid, and collagen.
Ritual
Deal: 40% off select products through 9/8
Ritual might be best known for its multivitamin and gut-health supplement, but allow me to highlight another item—HyaCera. It's a daily hydration supplement proven to minimize wrinkles and replenish the skin from the inside out. Get this: It works in as little as 90 days. I've heard glowing reviews from friends and colleagues, so I'm definitely snagging this while it's on sale.
Shani Darden Skin Care
Deal: 20% off sitewide from 8/30 to 9/2
Celebrity esthetician Shani Darden is known for treating the faces of A-listers like Jessica Alba and Shay Mitchell. She's also known for her eponymous line of potent skincare products. This smoothing, firming, and brightening retinol serum is perhaps her most well-known product, and for good reason. Beauty editors (including yours truly) swear by it.
Supergoop!
Deal: 20% off sitewide and 25% off on orders of $100+
Repeat after me: We won't stop wearing sunscreen once summer is over. Skin damage isn't seasonal, so SPF should be worn day in and day out. I like using Supergoop's Unscreen Sunscreen. It's essentially an SPF-spiked primer, so it plays well with makeup, and true to the name, there's never even a hint of a white cast.
True Botanicals
Deal: 20% off sitewide from 8/29 to 9/2
True Botanicals' iconic Pure Radiance Oil deserves the hype, but I wouldn't recommend stopping there with your online cart. I'd also add this antioxidant-rich, glow-boosting face cream that contains superfood ingredients like ginger and turmeric. It's basically brighter skin in a jar.
Unite
Deal: 20% off sitewide from 8/29 to 9/2
Fun fact: Zoë Kravitz, Sofia Richie Grainge, and Jennifer Aniston love this product. It's called a detangler, but it does so much more than that. It also moisturizes, protects against heat damage, and strengthens weak strands.
Urban Decay
Deal: 25% off sitewide (excluding the original Naked Eyeshadow Palette) from 8/29 to 9/12
There are so many iconic products to call out from Urban Decay, but if I have to settle on one, I'll make it this setting spray. It promises to keep makeup locked in place for up to 16 hours with no touch-ups, and it does. The formula is waterproof, smudge-proof, and transfer-resistant. It even provides cooling temperature control to avoid the dreaded makeup melt.
Vacation
Deal: 20% off sitewide from 8/30 to 9/2
Sure, Vacation's sunscreens are elite, but don't sleep on its other SPF-adjacent items. Take this lip oil for instance. The luxurious and decadent formula is made from chardonnay grape–seed oil, so it moisturizes, plumps, and protects the lips with one swipe. The best part? It's spiked with SPF 30 and features a gourmand caramel-vanilla flavor.
Verb
Deal: 20% off sitewide through 9/2 with code WAVE at checkout
There are so many worthy products to shop during Verb's Labor Day Weekend Sale, but I'm partial to the brand's Ghost collection which contains moringa oil for weightless shine and moisture.
Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.
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