Protein vs. Moisture: Here's How to Tell Which One Your Hair Needs to Beat Damage

Content creator Ty Lauren bouncy, curly hair

(Image credit: @tylauren)

Damage isn't discerning. It can strike regardless of hair type. Do you color-treat your hair? It could be damaged. Do you heat-style your hair? Yep. What about travel? Have you exposed your hair to things like sun, heat, or salt water? All of these things can lead to split ends, dryness, dullness, and rough texture—the trademarks of damaged hair.

If you're like me, and you're on a journey of treating and reversing hair damage, you'll need to know what products and ingredients will benefit your hair the most. In other words, you'll need to know whether it needs protein or moisture. You see, protein and moisture are the two most critical components of healthy, shiny, expensive-looking hair, so when one (or both) is thrown out of balance, you see dreaded signs of damage appear. Ahead, learn how to tell if your hair needs protein or moisture. Then, see the best protein- and moisture-rich products to use.

The Basics of Protein and Moisture

Helen Reavey is a celebrity trichologist, hairstylist, and the founder of the scalp-care brand Act+Acre. She says to think of moisture and protein as the foundation of healthy, resilient hair—"one without the other leads to imbalance." Celebrity hairstylist Joey Scandizzo agrees, saying, "Your hair needs both moisture and protein so it can remain healthy and strong."

Both protein and moisture play specific roles in the hair strand. The former gives it strength and volume, whereas the latter gives it shine, softness, smoothness, and elasticity. Take it from Reavey, who says, "Protein strengthens the hair shaft by reinforcing its structure," she says. "Moisture keeps the hair soft, flexible, and smooth."

As Scandizzo puts it, "These two ingredients work together to restore moisture and infuse protein, hydrating, repairing, and strengthening your hair for a healthier appearance and texture."

How to Tell Which One Your Hair Needs

It's easy to say that your hair needs both protein and moisture, but what if you notice damage and you can't tell which one it's lacking? Luckily, the pros have some tips for figuring it out before you spend time and money purchasing a damage-reversing hair product. Start by analyzing how your hair looks and behaves. The experts say there are signs to look out for. See some of the most common ones below.

Your hair is most likely lacking protein if you see…

  • Weakness
  • Limpness
  • Shedding
  • Tangles
  • Breakage/split ends
  • Excessive stretchiness
  • A "mushy" feeling

Your hair is most likely lacking moisture if you see…

  • Dryness
  • Dullness
  • Roughness
  • Brittleness
  • A "straw-like" feeling

The Stretch Test

If you're still unsure of whether your hair needs protein or moisture to look and feel its best, Reavey recommends conducting a "stretch test." Here's how it works. Take a single strand of wet hair and gently stretch it. "If it stretches a lot and feels almost gummy before snapping, it needs protein. If it feels stiff and breaks with little to no stretch, it needs moisture. If it stretches slightly and bounces back, it’s balanced."

When I tried the stretch test, I found that my hair was stiff and brittle to the touch. In fact, the ends of my hair would often break off from the rest of the strands as I was stretching them. It was a clear sign that my hair needed moisture rather than protein. That got me thinking: What are the best moisture- and protein-rich hair products for treating and reversing damage? Keep scrolling to find out!

Woman with wet, shiny hair

(Image credit: @stellasimona)

The Best Protein-Rich Hair Products

If your hair needs protein, Scandizzo and Reavey recommend looking for the following ingredients: hydrolyzed soy, rice, wheat, and pea protein. "It’s important to look out specifically for wheat, pea, soy, or rice proteins," Scandizzo says. There's also wattleseed (a natural source of protein in Australia), hydrolyzed keratin, hydrolyzed silk protein, amino acids, and collagen. The latter "helps fortify hair strands and boost overall thickness," Reavey says.

Woman with long, shiny hair

(Image credit: @mishti.rahman)

The Best Moisture-Rich Hair Products

Reavey and Scandizzo say you want to look for ingredients that will both add moisture (humectants) and seal it into the hair strand (emollients) if you're dealing with dry hair. Common ingredients include hyaluronic acid, glycerin, aloe vera, avocado oil, shea butter, rosemary extract, and green tea extract.

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.