Consider the Tease: '90s Volume Just Might Be Fall's Most Defining Hair Trend

Whenever I get a blowout, I ask for “the ‘90s Cindy,” referring to the voluminous blowout style that supermodels like Cindy Crawford and Claudia Schiffer sported back then. A particular image from the same era permanently lives in my mind: the 1990 cover of Rolling Stone featuring the women of Twin Peaks. Lara Flynn Boyle, Sherilyn Fenn, and Madchen Amick are posed in tank tops and jeans, their hair as big and full of secrets as David Lynch’s strange series. But I’ve always had a thing for big hair—whether it’s Ronnie Spector’s beehive, Dolly Parton’s country curls, or Brigitte Bardot’s bouffant, there’s just something about high-level hair that makes me feel ready to rule the world. As Parton says, “Life is short; keep your dreams big and your hair bigger.”

At the beginning of the year, big hair was poised to be, well, the biggest trend of 2024. Miley Cyrus sported big “Barbarella” hair at the Grammys, while Christian Cowan, Marc Jacobs, and The Blonds sent models down the runway with gravity-defying ‘dos. “Mob Wife” was everywhere. Bouffants popped up in period films and television series like the Amy Winehouse biopic, Back to Black, Sofia Coppola’s Priscilla, and FEUD: Capote Vs. The Swans. It was time for big hair to shine — or so I thought. As quickly as the words “big hair” left the lips of trend soothsayers, we stopped hearing about it, save for some stunning hair moments from Sabrina Carpenter, Lana Del Rey, and Kourtney Kardashian. (Perhaps the Big Hair Renaissance is really just a slow burn?) Either way, my dear beauty friends, we need to bring back big hair for fall, seriously this time!

Cindy Crawford 90s Hair

(Image credit: Getty Images / Gerard Julien)

Think about it—fall is the perfect time to experiment with some hair height, whether for a Halloween costume or to try out a look before the holidays. What have you got to lose, besides some hairspray? As part of my mission, I decided to get big hair myself. Sexy Hair, the brand known for its volumizing products, hooked me up with one of its ambassadors, celebrity hairstylist Graham Nation, whose clients include Venus Williams, Maddie Ziegler, and Emma Chamberlain, to help my big hair dreams come true.

Figuring out which big hairstyle to do was the hardest part. Do I go full-on Priscilla Presley with a big ol’ bouffant or stick to my go-to ‘90s fluffy hair? I had envisioned myself wearing Geri Halliwell’s piecey bouffant in the Spice Girls video for “Say You’ll Be There.” Ultimately, I settled on something retro-inspired, and I could replicate fairly easily at home (with practice): a half-up style with a mini bouffant.

First, Graham applied Healthy Shine Show Blowout Spray ($23) to my damp hair, combing it through my strands before layering it with the Big Altitude Blowout Mousse ($23). “I feel like a blow dry mousse has come in and out of coolness,” says Graham. “You can't even feel it affect your hair, it just adds expansion to the cuticle to give you that volume.”

Then, he rough-dried my hair before setting it in Velcro rollers, starting with smaller rollers towards the perimeter of my head and then bigger rollers on top. He also spritzed in the High Tide Texture Finishing Hairspray ($23), a lightweight hairspray that Graham says makes hair more workable.

The next step was my favorite part—backcombing! Graham used a rattail comb, and starting with the very front of what would become the bouffant, he went section by section, spraying a little bit of the Hide Tide spray, and pushing the comb down to the roots so it lifted them about an inch. (Important note: Don’t keep the comb in your hair and move it repeatedly up and down to tease; this could tangle the hair and make it look messy!)

Another thing Graham says to do is to put all of your hair into place with a small clip before you pin it and make sure it looks good in the mirror. “If you have enough of the right product, like the right mousses and hairsprays, your hair shouldn’t go anywhere. But if you don’t have enough product, it’s still going to be slippery and shiny, like freshly washed hair, which is when it will get out of hand.”

The final step to my big hair look was adding some curls. After using the rollers and creating the bouffant, Graham wanted to add more definition all around by using a 1.5-inch curling iron. “The bigger the barrel, the more body you're gonna get and the less curl you're gonna get, and this style is a bigger iron situation. Using the iron, he curled my hair away from my face, giving it more volume.

Marie Big Hair Process

(Image credit: Marie Lodi)

Before:

Marie Lodi Before Big Hair

(Image credit: Marie Lodi)

After:

Big Hair Marie Lodi 2

(Image credit: Marie Lodi)

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Marie Lodi
Freelance Beauty and Fashion Writer/Editor

Marie has covered beauty, fashion, and lifestyle for almost 15 years. She contributes to the beauty section here at Who What Wear. Previously, she was the Looks Editor for Bust Magazine, built the beauty vertical at HelloGiggles as its beauty editor, and was a founding staff writer at Rookie mag, giving fashion advice to teens. Her bylines have appeared in The Cut, Allure, Glamour, The Hollywood Reporter, and more. She was born and raised in Southern California and is based in L.A. Marie is a self-proclaimed costume design nerd and a co-host of Makeover Montage, a podcast about fashion in film and costume design. You'll see her writing about her beauty obsessions: red lipstick, winged eyeliner, pink hair, nail art, and skincare for people over 40. When she's not working, she's playing with her dog, Gnocchi, and writing her style newsletter, Overdressed.