20-Somethings Put Their Viral Beauty Faves Where They Can See Them—on Their Nightstands

Collage of beauty products.
(Image credit: @emmaleger; @sarahhsol)

Gen Z Says is a bimonthly column chronicling the latest trends in the fashion-and-beauty space through the lens of Who What Wear's own Gen Z editors. Expect a download on the upcoming class of tastemakers, emerging designers, and shopping and style choices straight from the generation setting the trends.

When speaking with other beauty lovers of my generation, I like to ask if they've gotten their hands on any viral beauty product and what they think of them. Even if I wasn't someone whose career was based on tracing the roots of beauty trends and consumer behavior, I'm sure I would be interested in knowing which products earn a seal of approval from other 20-somethings. I'm normally drawn to the ones they've chosen to carry with them on the daily, but recently, I've discovered a telltale sign that proves a product outshines all others—a spot on the bedside table.

Content creator Emma Leger poses in bed with a robe and a face mask while visiting Paris.

(Image credit: @emmaleger)

Bedside table tours have crept onto my For You page, highlighting beauty favorites Gen Zers (particularly those rounding off the elder side of the group) reach for at the beginning and end of each day. For this age group, efficiency rivals aesthetic, which is proven by the skincare, hair products, and tools they position within reach of their sheets for easy access.

Here, I'm sharing the bedside beauty and lifestyle products I use on the daily as well as popular picks from TikTok content creators who have dedicated videos to highlighting the ones they love. That's right—I scrolled through hundreds of bedside table tours to ID the products they had in common. If you're looking for even more product recommendations, consider giving Who What Wear's ISA shopping tool a try. Who knows? You may find a few new product picks to majorly elevate your own nightstand.

My Bedside Beauty Favorites

More Nightstand Beauty Must-Haves, According to TikTok

Content creator Sarah Solinger's bedside table featuring perfume, hair tools, a compact, and more.

(Image credit: @sarahhsol)
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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.