I'm a Beauty Editor, and Free People Is My Best-Kept Shopping Secret—21 Gems I'm Buying Before Spring

Free People beauty and wellness GIFs
(Image credit: Free People)

As a beauty editor, it's my job to shop—well, sort of. I spend my days scouring the internet and curating the best, most effective items from the thousands available. While I'm no stranger to major beauty retailers, like Sephora and Ulta, I often go to Free People for my personal beauty and wellness items. I love that I can shop for tried-and-true fan favorites (think of brands like Kosas, Phlur, and Supergoop) and discover cool new indie brands at the same time (I'm talking about brands like Vyrao, French Girl Organics, and Wonder Valley).

Since it's been a long winter, and my beauty and wellness routine could use a spring refresh, I spent a few hours looking through Free People's entire selection. Yep, every single product. After much discernment, I ended with 21 items in my shopping cart. And as your friendly neighborhood beauty editor, I thought I would share them all with you (no gatekeeping here!). Ahead, see all 21 total gems.

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.