I'm a Beauty Editor, and Free People Is My Best-Kept Shopping Secret—21 Gems I'm Buying Before Spring
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As a beauty editor, it's my job to shop—well, sort of. I spend my days scouring the internet and curating the best, most effective items from the thousands available. While I'm no stranger to major beauty retailers, like Sephora and Ulta, I often go to Free People for my personal beauty and wellness items. I love that I can shop for tried-and-true fan favorites (think of brands like Kosas, Phlur, and Supergoop) and discover cool new indie brands at the same time (I'm talking about brands like Vyrao, French Girl Organics, and Wonder Valley).
Since it's been a long winter, and my beauty and wellness routine could use a spring refresh, I spent a few hours looking through Free People's entire selection. Yep, every single product. After much discernment, I ended with 21 items in my shopping cart. And as your friendly neighborhood beauty editor, I thought I would share them all with you (no gatekeeping here!). Ahead, see all 21 total gems.
This isn't any ordinary fragrance. Vyrao's I am Verdant Eau de Parfum is designed to evoke transformation and illumination via organic plant and flower essences. With notes of Italian bergamot, cyclamen, frankincense, iris, and orange flower, this scent is as uplifting and inspiring as it is fresh and, well, verdant.
You know what's in for spring? Smooth, shiny lips. That's why I'm snagging one of these French Girl Organics Lip Polishes. Infused with rose and mint, this sugar scrub sloughs away dry, rough skin, while cocoa and shea butter moisturize and smooth.
I love my Bala wrist and ankle weights for at-home workouts. They increase the intensity of whatever exercise I'm doing and they're super comfortable tow ear. Even though I already have a set of their one-pound weights in yellow, I can't resist this gorgeous peach color for spring and summer. If I use girl math, I don't feel bad about making the purchase. After all, health and wellness is the best investment, right?
If you're not familiar with Iota body care products, it's time to change that. The brand offers everything from body washes to serums, moisturizers, and more that are thoughtfully formulated to tackle specific skin concerns and amp up overall skin health. Take this body wash for example. It's basically a multivitamin for the skin since it's packed with superfoods, minerals, antioxidants, and pre and postbiotics. Ingredients like niacinamide and pineapple fruit extract enhance the skin's natural glow and even tone.
I'm also a fan of the brand's Body Mask, and I plan to use it more often before I starting showing more skin come spring and summer. It uses Sichuan pepper, green coffee beans, and peptides to lift, firm, and tighten the skin.
I'm a sucker for a beautiful, well-designed journal, and this one is no exception. The pages help you reflect, unwind, and prepare for restful sleep. There are guided prompts and a habit tracker, so you can create the ideal nighttime routine.
The Nuxe Huile Prodigieuse is an iconic French pharmacy product, and for good reason. It's multi-purpose, leaves the skin feeling petal-soft, and smells incredible. While I'll always be a fan of the original, I'm upgrading to this shimmer version for spring. It will make my limbs look so glowy in the sun.
These Ere Perez Eye Pencils are so creamy that they never tug or pull on the delicate skin around the eyes. I love so many shades (the sky blue one, called Cerulean, is a long-time favorite), but I'm eyeing the shimmery bronze one lately. I think it'll create the prettiest spring and summer makeup looks.
Before spring hits, I need to upgrade my SPF, so I'm snagging this Supergoop Sunscreen Stick. It glides seamlessly across the skin—even over makeup!—and even helps reduce the appearance of oil and shine. It's mess-free and easy to apply on the go. You can expect 40 minutes of water and sweat-resistant SPF 40.
I've been doing the sauna-cold-plunge combo all winter, so I've been taking my daily hydration much more seriously by incorporating electrolytes into my routine. While many electrolyte powders contain sugar and other unsavory ingredients, Cure Hydration's Electrolyte Mixes are 100% sugar-free and made from coconut water and pink Himalayan salt. Add them to your water when you're sick, traveling, or feeling a little hungover (no judgment).
When I tell you I'm obsessed with this scent...I mean it. Phlur's Coconut Skin Body Mist is soft, delicate, and sophisticated with notes of palm leaf, caramel gelato, coconut, frangipani, tiare blossom, jasmine, sandalwood, and salted amber. It's been my go-to daily perfume all year. For spring, I'm snagging it in this cute travel-size version. Thanks to shatter-proof plastic packaging, I won't have to worry about it spilling all over the inside of my carry-on.
I, like so many other people, have learned that rosemary oil can boost hair growth (thanks, TikTok!), which is why I'm dying to get my hands on Wonder Valley's Rosemary Hair Oil. Use it as a finishing oil or a pre-wash treatment (I'll use it for both) to remedy dryness, damage, roughness, and breakage. The nutrient-dense formula promises to encourage healthy growth over time.
I'm also eyeing this cold-processed hair oil from Act + Acre. The simple formula contains only five plant-based ingredients. Together, they moisturize dry strands, repair damage, smooth frizz, and mend split ends. The best part? It's lightweight and has a natural shine finish, so it won't make your hair look excessively oily.
This scalp gua sha comb is the perfect companion to the aforementioned scalp oils. It's cut from natural jade, which is why it ranges in color from dark green to yellow. Run it across your scalp to boost circulation, encourage new hair growth, and help good-for-scalp ingredients penetrate deeper into the skin.
I wear this two-piece set all the time—I'm talking to run errands, head to workout classes, or even just work from home. It's as comfortable as it is flattering, and I want it in every color. Here are the deets. The long-sleeve shirt has a flattering boatneck cut, the cropped top isn't too cropped, and the mid-to-high rise pant lengthens the look of the legs with high-quality, flowy fabric.
Honestly, I can't imagine anything more chic or delightfully unexpected than this solid perfume that's housed in a shell-shaped clasp. I want to show it to all my friends. I want to carry it in every bag. I want to post about it on Instagram. I'm obsessed. While it comes in three different scents, I'm partial to the Geranium + Vetiver version. It smells fresh, floral, and so summery.
This product is like a lip color and serum in one. With an adaptogenic herbal blend, bitter cherry seed oil, and organic jojoba oil, it floods the lips with moisture and antioxidants without feeling sticky or tacky—just plush and cushiony. The shades are on point too. This one, called Alessandra, is a rich berry color.
Here's another RMS Beauty product that editors (like yours truly!) love. The Uncoverup Concealer has a creamy, buttery texture that covers imperfections without looking heavy, cakey, or unnatural. And it never settles into fine lines, texture, or enlarged pores.
This iconic French pharmacy product can be used in three different ways. First, use it as a traditional moisturizer. Second, use it as a skin-softening face mask. Or, third, use it to remove makeup. Yep, it's one of those rare, do-it-all skincare products.
Free People carries a wide selection of sexual wellness products...just saying.
I need these hair gems for my next event. They'd be perfect for a birthday celebration, a bachelorette party, or even a fun night out. They're so easy to apply, too. Remove the backing, set them on a section of your hair with the clear label facing forward, and heat them for about 3-5 seconds each with a hair straightener. Remove the clear label, and voilà. You have sparkling hair that even Donna and the Dynamos would be jealous of (IYKYK).
Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.