This TikTok-Viral Scent Is Flying Off Amazon Shelves Faster Than You Can Say "Prime Day"

#soldejaneiro62: 119,000,000 views

Notes: Salted caramel, pistachio, vanilla

Spritz this fragrance, close your eyes, and you'll be instantly transported to the sunny beaches of Rio. Sweet, warm, and a little salty, this fragrance is heaven for all gourmand lovers.

#vacationperfumereview: 108,000 views

Notes: Coconut, banana, pineapple, orange blossom, pool water, swimsuit Lycra

I never thought I would want to smell like sunscreen. I mean, I usually cringe whenever I catch a whiff of overwhelming coconut. Then I tried Vacation, and my entire outlook has changed. People—myself very much included—became so infatuated with the brand's aroma that they begged for a full-on fragrance, and Vacation delivered. It's so, so good. You simply must try it for yourself.

#elizabethardenperfume: 1,900,000 views

Notes: Bergamot, orange flower, musk, cedarwood

The perfect blend of florals, citrus, and musk, this fragrance is a universal crowd pleaser. It's light yet sophisticated, bright, and juicy with a hint of spice.

#dulcebyrosiejane: 15,800,000 views

Notes: Vanilla, hinoki wood, nude musk

My god, this perfume! It took the beauty circuit by storm when it first launched—I remember gushing about it with more than a few fellow editors at events. It's a gourmand with some woody notes that give it a nostalgic, Y2K feel. I get compliments every time I wear it.

#vivalajuicy: 102,500,000 views

Notes: Vanilla, caramel, amber, honeysuckle

Speaking of Y2K, remember when Alex Cooper wore the iconic Viva La Juicy perfume on her wedding day? The creamy vanilla, caramel, and amber notes make it such a romantic choice. Like Cooper, I wore it in middle school before I even knew what a fruity gourmand fragrance even was. I just knew that it smelled amazing. I love it just as much now, maybe even more so given the bubble of nostalgia I experience with every spritz.

#saltellisbrooklyn: 44,000 views

Notes: Ylang-ylang, Tahitian tiare, ambergris

This fragrance smells like salty skin after a sunny beach day—warm yet fresh with a hint of sparkling floral. I practically bathe in it all summer.

#maisonlouismarie: 6,500,000 views

Notes: Cassis, black pepper, white rose, tonka

Think of this as your modern rose fragrance. Black pepper adds a spicy touch to the opening notes, followed by the classic floral, and it is grounded by a base of tonka and clean musk. It's so fresh and lovely.

#verawangperfume: 10,300,000 views

Notes: Peach, rose, jasmine, sandalwood, vanilla

True to its name, this perfume is light and sweet with a hint of mystery—a fabulous choice for a date night.

#pacificaperfume: 4,200,000 views

Notes: Salt, sandalwood, orange flower, smoke

It may be called Beach Day, but this is not your average salty fragrance. It actually evokes a beach bonfire at sunset with notes of, yes, salt as well as sandalwood, violet, and suede leather to get that sunny-smoky bliss.

#lakeandskye1111: 7,100,000 views

Notes: White amber, musk

Someone once stopped me on the street to ask what fragrance I was wearing after I waltzed out the door donning Lake & Skye's 11 11. It smells so inviting and has bright and crisp notes grounded by a musk base.

#billieeilishperfume: 99,100,000 views

Notes: Sugared petals, creamy vanilla, warm musk

This warm floral was an instant PerfumeTok hit. (It also has over 4000 reviews on Amazon.) Users can't get enough of the soft, sweet scent. There's nothing worse than a vanilla perfume that smells too saccharine, but this one keeps it elegant and interesting.