Perfume Advent Calendars Are So Good This Year—7 We Have on Our Wish Lists
Perfume advent calendars are such a great way of trying out new scents, and we've rounded up the best ones to shop for 2025.


Grace Lindsay
It may be early, but we're so ready for beauty advent calendar season. Alongside the usual beauty advent calendars, we've noticed that this year, many brands have launched dedicated perfume advent calendars. And I'm welcoming it. Whenever I've been lucky enough to be gifted a beauty advent calendar, I always get most excited about the perfumes and candles that are sometimes included, and dedicated fragrance advent calendars mean we can enjoy those moments even more.
The best thing about perfume advent calendars is that they allow the chance to discover a mix of luxury and niche fragrances—and perhaps the odd TikTok favourite—in a well-thought-out edit. Ranging from travel-sized minis ideal for throwing in your bag to full-sized bottles, perfume advent calendars offer great value compared to buying the fragrances separately, and allow you to sample lots of scents before investing in your favourite. And who doesn't want to discover a new scent every day during the festive countdown?
What Do You Get In a Perfume Advent Calendar?
Depending on the brand, you'll get to try a mix of fragrances. Harvey Nichols' 12 Days of Fragrance Calendar contains some seriously luxe perfumes (think Kilian and Parfums De Marly), whilst Diptyque's usually contains a selection of perfumes, candles and bodycare to lust over. Other retailers have added even more fragrance offerings to their calendars, so you can experience iconic scents alongside game-changing skincare and makeup—a great choice if you don't just want perfumes.
How We Tested the Best Perfume Advent Calendars for 2025
Perfume advent calendars are launching over the coming weeks and months, so we've been researching the best ones to snap up before they're available to buy. We've researched the best perfume advent calendars from retailers and beauty brands and have featured those that contain fragrances, candles and scented bodycare.
We managed to get our hands on many of these perfume advent calendars in the flesh, and can attest to just how good they are—and we're beauty editors with a special interest in fragrance who are pretty hard to please. Plus, we've done all the legwork for you by listing the number of products and the value of each calendar, so you can decide if it's worth the investment. You'll find perfume-only calendars alongside some that offer makeup, skincare and haircare alongside their fragrance offerings for 2025.
Ready to discover the best perfume advent calendars of 2025? Read on.
The Best Perfume Advent Calendars for 2025
- Best luxury calendar: Jo Malone London Advent Calendar 2025, £360
- Best value for money: Harvey Nichols 12 Days Of Fragrance Calendar 2025, £175
- Best for a range of scents: Lookfantastic The Fragrance Advent Calendar 2025, £130
1. Jo Malone London Advent Calendar 2025
Release date: 19 September
Price: £360
Product count: 25
Best for: Jo Malone London fans who want a mixture of fragrance, candles and bodycare.
Highlights: Orange Bitters Cologne (full-size, 30ml), 3 candles, 12 miniature fragrances (9ml).
The Jo Malone London advent calendar is one of the most anticipated perfume advent calendars every year, and 2025 is set to be a real treat. This playful design includes 3 candles, 12 miniature 9ml fragrances and lots of scented surprises to enjoy. Expect to see brand favourites such as Wood Sage and Sea Salt cologne and candle icons like Pomegranate Noir, alongside seasonal fragrances.
2. Harvey Nichols 12 Days Of Fragrance Calendar 2025
Release date: Waitlist open, launching 30 September
Price: £175
Worth: Over £700
Product count: 20
Best for: Luxury fragrance lovers.
Highlights: Parfums De Marly, Creed, Kilian, Escentric Molecules, Trudon.
This might be our favourite perfume advent calendar of 2025. The Harvey Nichols 12 Days Of Fragrance Calendar is back after selling out online in 24 hours last year. It contains so many luxury scented surprises, including Creed Aventus (10ml), Escentric Molecules Molecule 01 (8.5ml), Kilian Paris Roses on Ice (7.5ml) and Parfums de Marly Delina (10ml). Worth over £700, it's a great investment or present for a fragrance lover who likes their niche scents. Plus, one in every 50 of the fragrance calendars will include a Harvey Nichols Gift Card worth £50 hidden inside.
3. Lookfantastic The Fragrance Advent Calendar 2025
Release date: Currently sold out
Price: £130
Worth: Over £485
Product count: 24
Best for: A selection of iconic scents.
Highlights: YSL, Jo Malone London, Estée Lauder, Viktor&Rolf, The White Company.
This year, Lookfantastic has launched its first-ever fragrance advent calendar, and it's not to be missed. This calendar is great if you like iconic scents such as YSL's Black Opium, Estée Lauder's Bronze Goddess and Jo Malone London's Wood Sage & Sea Salt Cologne. Pre-orders sold out in record time, but we will be sure to update you if the calendar comes back in stock.
4. Selfridges Beauty Advent Calendar 2025
Release date: Available now
Price: £250
Worth: £1136
Product count: 37
Full-size products: 24
Best for: Luxury beauty and fragrance lovers who want a range of brands.
Highlights: Jo Malone London English Pear & Freesia Cologne (30ml), Augustinus Bader The Eye Cream (15ml), Ex Nihilo Fleur Narcotique Eau de Parfum (7.5ml), Colorwow Dreamcoat Spray (200ml).
Selfridges' 2025 Beauty Advent Calendar features favourite brands that you'll find in the retailer's iconic beauty halls, including some seriously chic fragrances from Ex Nihilo, Creed and Sol De Janiero. It's a great all-rounder if you want to find some fragrance treats behind the drawers, as well as makeup favourites from Hourglass and Refy and skincare from Augustinus Bader and Tatcha.
5. Molton Brown Advent Calendar 2025
Release date: 10 September
Price: £230
Worth: £332
Product count: 24
Best for: Bath, skincare and fragrance lovers.
Highlights: 7 fragrances (7.5ml), one candle (30g).
Molton Brown's Advent Calendar for 2025 has everything you need to feel pampered and beautifully scented this season. Behind each drawer, you'll be treated to an array of body washes, travel-sized fragrances (including Rose Dunes and Bluebell & Wild Strawberry in 7.5ml sizes) and a heavenly candle to see you through cosy season.
6. Penhaligon's The Advent Calendar 2025
Release date: Available now
Price: £430
Product count: 24
Best for: Compliment-inducing scents.
Highlights: Luna Eau de Toilette, Halfeti Eau de Parfum, The Cut Eau de Parfum.
Whenever we wear a Penhaligon's scent, we always get compliments, which is why this advent calendar is a worthwhile investment in our opinion. Housed in three beautiful boxes, you'll find several favourites behind each door, including Halfeti, Luna and brand new fragrance, The Cut. This calendar definitely leans more towards fragrance, but it also includes 3 candles and a nice edit of hand and body washes to keep things interesting.
7. Acqua Di Parma Advent Calendar 2025
Release date: Available now
Price: £460
Product count: 25
Best for: Mood-boosting fragrances.
Highlights: Colonia, Blu Mediterraneo, Panettone candle.
Team Who What Wear UK are huge fans of Acqua di Parma thanks to the luxury Italian fragrance house's mood-boosting scents. Not only does this advent calendar look beautiful, but it will have you feeling as bright as ever this December, with an array of the brand's most popular perfumes such as Colonia and Blu Mediterraneo.

Eleanor Vousden is the beauty editor for Who What Wear UK. She was previously deputy editor at Hairdressers Journal, health writer at Woman & Home and junior beauty editor at Powder. She has also contributed to Wallpaper and Elle Collections.
With a degree in fashion journalism from the London College of Fashion, she has 10 years of industry experience and has been highly commended at the BSME Talent Awards for her work on Powder and also contributed to the title winning Website of the Year at the PPA Awards.
Eleanor’s journalistic focus is providing readers with honest and helpful beauty content. She has interviewed celebrity makeup artists, hairstylists and dermatologists throughout her career, as well as celebrities such as Hailey Bieber, Sarah Jessica Parker and Scarlett Johansson.
- Grace LindsayJunior Beauty Editor
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