Fragrance
We're rounding up the best in perfume for every type of scent preference. Read on for expert shopping and gift guides.
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These Fragrance Discovery Sets Ensure You'll Never Have Perfume Buyer's Remorse
We've all been there, right?
By Erin Jahns
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WWW Editors Reveal the Unique Fragrances They Love (But Selfishly Never Share)
It's your lucky day.
By Shawna Hudson
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These 15 Perfumes Feel Like a Never-Ending Vacation—OOO Message Optional
See ya at the beach.
By Katie Berohn
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WWW Editors Reveal the Most Memorable Perfumes They Save for Special Occasions
Make a statement.
By Sarah Yang
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Fun Fact: This Classic Lingerie Brand Makes the Low-Key Best Fragrances
They're equally as irresistible.
By Shawna Hudson
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It's Official: These Are Our Top Fragrance Picks From Cartier
So luxe.
By Bianca Lambert
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17 Non-Boring Perfumes You Can Wear Every Day and Never Get Sick Of
Spritz these on 24/7.
By Sarah Yang
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Just Ask Our Slack Chats—Beauty Editors FTFO Over These 9 Boy Smells Perfumes
Elegant and totally genderless.
By Shawna Hudson
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ICYWW: These Are the Romantic Perfumes WWW Editors Reserve for Date Night
Let the compliments roll in.
By Sarah Yang
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This Perfume Brand Feels Like Springtime Bottled Up—These 7 Sell Like Crazy
The scents that will get you compliments.
By Sarah Yang
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Honestly, Subtle Fragrances Are the Most Memorable—10 to Convince You
Everyone you meet won't be able to stop thinking about how good you smell.
By Katie Berohn
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Whenever I Need an Immediate Mood Boost, I Reach for This Cult-Loved Fragrance
It's like a revival in a bottle.
By Shawna Hudson
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Ranked: The Best Malin+Goetz Fragrances of All Time
Find your favorite here.
By Bianca Lambert
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No Lie: These Refreshing Fragrances Are Better Than a Dip in the Pool
So chill.
By Sarah Yang
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12 Editor-Approved Fragrances for When You're Craving a Balmy Spring Day
They're sunshine in a bottle.
By Shawna Hudson
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When I Wear This Perfume Brand, I Might as Well Be on the Amalfi Coast
Unfortunately, the trip to Italy isn't included.
By Katie Berohn
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Yes, You Can Wear Perfume If You Have a Sensitive Nose—Try These 15 First
You just have to know what to look for.
By Katie Berohn
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This Perfume Is Key If You Want to Smell Like an Effortlessly Cool French Person
Parisian charm in a bottle.
By Shawna Hudson
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I Was a Perfume Novice, But This Is My New Favorite Scent, Hands Down
I'm trying something new.
By Sarah Yang
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When I Want to Feel Like Pure Luxury, I Wear This Perfume Brand
It's so chic.
By Sarah Yang
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French Girls Love This Legendary Brand's Fragrances—Here Are the Best Ones
So classic and chic.
By Sarah Yang
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Hot Tip: Don't Sleep on These 12 Designer Perfumes
One spritz and you'll understand.
By Kaitlyn McLintock
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This Love-It-or-Hate-It Fragrance Is My All-Time Favorite—Here's Why You Need It
You're going to love this.
By Kaitlyn McLintock
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The 3 Valentino Perfumes the Internet Is Obsessed With
Find your next signature scent.
By Sarah Yang
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Billie Eilish's Perfume Stash Includes an $18 Gem You Can Buy at Whole Foods
Your next grocery run is about to be lit.
By Courtney Higgs
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I'm Swapping My Usual Fragrance for This Scent ASAP
It's time.
By Sarah Yang
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I Asked Perfumers How to Find the Perfect Scent Online—Their Tips Surprised Me
You might want to read this before you add to cart.
By Sarah Yang
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From VB to Kate Moss, These Are the Perfumes Your Favorite Celebs Actually Wear
Including some surprising classics.
By Shannon Lawlor
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FYI: These Are the 10 Most-Wanted Fragrances at Sephora Right Now
The retailer's best sellers, revealed.
By Erin Jahns
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I've Worn the Same Perfume for 10 Years, But These 5 Fragrances Changed Me
The creature of habit finally cracked.
By Lauren Eggertsen