I’ve Never Received So Many “You Smell So Good” Compliments Until I Started Using This New Perfume

It's not often that a fragrance launch captures the attention of multiple beauty editors. With so many perfume brands out there, a new launch can sometimes feel somewhat underwhelming. However, there have been excited whisperings throughout the industry as of late as many of us have been gearing up for one of the biggest fragrance launches of the year. I was lucky enough to get my hands on this launch a few weeks ago, and I can confirm that it's totally worth the hype.

If you're not sure what perfume I'm on about, let me introduce you. I'm sure you've all heard of cult makeup brand, Merit. This brand has become a beauty editor staple thanks to the quick, easy, natural-looking formulas and clean, minimal packaging. From the viral Flush Balm to that makeup collaboration with fashion brand, Tove, it's definitely the brand to know about this season.

So, you can imagine my excitement when I heard that Merit was launching its first ever fragrance. This perfume is just as stylish as you would expect, and it's giving me all of the cool, clean, expensive-looking vibes that I'm trying to channel this autumn. If you're looking for a new signature scent, then I highly recommend that you keep on scrolling...

Merit Retrospect Perfume Review

What Does Merit Retrospect Smell Like?

Junior beauty editor Grace Lindsay testing the Merit perfume

(Image credit: @gracelindsay__ for Who What Wear UK)

It's the question on everyone's lips, but what does this perfume actually smell like? Created by leading perfumer Fanny Bal (the nose behind multiple fragrances from the likes of Frederic Malle, Givenchy and YSL), this scent takes a layered approach, hitting different scent profiles from woody to fresh and even floral.

On first spritz, you are welcomed by juicy pear and fresh bergamot, before rich jasmine and rose take centre stage. Notes of moss give an earthy feel, while vanilla and musk add a warm, sensual edge.

If I had to describe it in three words, I'd say it's clean, soft and luxurious. It's definitely more of a skin-like scent, with a delicate opening that dries down to a musky, heady base. I like to think of it as the fragrance alternative to my favourite cashmere jumper. Yes, it smells expensive, but it also has this underlying, comforting sweetness to it that makes me want to wear it again and again.

Junior beauty editor Grace Lindsay testing the Merit perfume

(Image credit: @gracelindsay__ for Who What Wear UK)

How Long-Lasting Is Merit Retrospect?

Another question that I've been asked a lot is whether this perfume lasts. Interestingly enough, the concentrated formula is made up of almost 30% fragrance oil and features less alcohol content, which allows the scent to linger on the skin a lot longer than your typical perfume.

That being said, because it does have a softer, more delicate scent, I have found myself topping it up slightly throughout the day. You definitely don't need to do this, but if you like your perfume to have a little more impact, I recommend keeping this in your handbag for the occasional spritz here and there.

Junior beauty editor Grace Lindsay testing the Merit perfume

(Image credit: @gracelindsay__ for Who What Wear UK)

Is Merit Retrospect Worth It?

All in all, I totally get why this fragrance has been getting so much hype. I knew that it would be good, but the brand has exceeded all expectations with this launch. Not only is the bottle itself a work of art, but the scent is a wonderful example of how delicate, skin-like scents can make just as much of an impact as punchier options on the market. If you're looking for a new perfume this autumn and winter, I highly recommend giving this a go.

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Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.