I'm a Perfume Snob Who Just Tried H&M's New Fragrances—Here's What I Thought

H&M is my go-to store for a lot of things. From chic linen shirts to elevated summer basics and even stylish homeware, I'm a big fan. However, one thing I didn't think I'd be buying from H&M was perfumes.

As a beauty editor, I've become a bit of a fragrance snob over the years and have built up an impressive collection of luxury perfumes that I love to wear on repeat. That being said, I've noticed more and more high street shops bringing out their own fragrances, and some of them smell seriously expensive. From Zara, & Other Stories and Marks and Spencer, you definitely don't need to spend a fortune these days in order to smell good.

If you didn't know, H&M has just released a new range of perfumes, and all of them are under £10. There are eight fragrances in the collection, ranging from gourmand scents to fresh florals. I was so intrigued to give them a go that I headed straight down to my local H&M store to try every single perfume out for myself. Keep on scrolling for my honest review...

Junior beauty editor, Grace Lindsay, testing H&M perfumes

(Image credit: @gracelindsay__ for Who What Wear UK)

A Beauty Editor's Review of H&M's Brand New Perfumes

1. Fearless Optimist

2. Adventure Seeker

3. Chic Socialite

4. Modern Minimalist

5. Creative Visionary

6. Personal Muse

7. Hopeful Romantic

8. Social Butterfly

Opening Image: @pink_oblivion

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Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.