This Little Havana–Inspired Perfume Is the TikTok Sensation I'll Be Wearing All Season

Woman in the sun

(Image credit: @misstpw)

We're no strangers to luxury fragrance houses here at Who What Wear. In fact, we make it our business to try pretty much all of them to make sure our beauty reporting is trés accurate. The latest one I'm totally obsessed with? An indie house called Fulton & Roark. Don't get me wrong, I love a good French fragrance brand as much as the next person, but Fulton is unique in the way that it leans into its 100% American roots.

Every single scent is further proof that European perfume isn't always inherently superior. Each takes you on an adventure through the U.S. From a whisper of the California coastline to the vibrant shores of Miami. Honestly, you may have even heard of the brand's Little Havana–inspired fragrance Calle Ocho because it's been a viral hit on TikTok as of late. To say it's a favorite of mine is an understatement, and don't worry, I'll explain why in a second.

If you're curious about Fulton & Roark and the brand's key offerings worth adding to your perfume wardrobe, keep scrolling. I'm sharing all my favorites ahead.

Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.