5000 People Have Waited for This Cool-Girl Fragrance Brand's Latest Drop—It's Officially Here

"Oh my god, what perfume are you wearing?" is a question that gives me a special high. Not that I select my fragrances based on any validation (although I'll gladly take any opportunity to gush over my current collection), but when someone literally stops you in your tracks to ask for your scent, that's when you know you have something good. Really good.
Whenever this happens, there's a 90% chance I'm wearing DedCool—namely, Xtra Milk. The cult-favorite skin scent is a musky, amber-y concoction meant to smell like you, but better, and it blooms differently on everyone. Still, multiple people I know, from fellow editors to friends I've influenced, have received myriad "you smell incredible!" compliments whenever they're donning the DedCool magic. So when the brand announced a shiny new addition to the beloved Milk lineup, I expected nothing short of pandemonium among the fragrance-obsessed.
And, well, I was absolutely right—the mystery fragrance garnered a waitlist of 5000+ people ahead of its launch, and today, the secret's finally out. Introducing Mochi Milk, the delicious, cool-girl blend giving my daily spritz of Xtra Milk a run for its money. If you're craving an "IYKYK" scent that attracts compliments (*raises both hands*), I suggest perusing all the details below.
Key notes: Marshmallow, peach nectar, enveloping incense, sweet rice milk, vanilla bean, jasmine petals, Australian sandalwood, sensual amber, white musk
What does DedCool Mochi Milk Smell Like?
Mochi Milk is DedCool's first true gourmand scent, but rest assured, for all my musky fragrance lovers, it's not overly sweet. While some dessert-inspired fragrances smother your senses with cake batter and caramel drizzle (which can be delightful, FWIW, if it's done in an elevated way), Mochi Milk is decidedly softer. Its base of amber and white musk is identical to Xtra Milk, a fresh and clean skin scent that plays nice with any perfume combination you can dream of, and I'd consider Mochi Milk equally bright. The difference lies in its light dusting of vanilla, rice milk, marshmallow, and peach nectar, all of which give the scent extra creaminess—to essentially put the "milk" in Mochi Milk.
"Creamy" (not "sweet") is exactly how I'd describe the brand new scent. There's a familiarity, a softness that blooms on the skin with each spritz and feels like the fragrance equivalent of a warm, comforting hug. And just like a decadent dessert, this is a perfume I genuinely crave: Over the past 10 days I've worn it, I've found myself sniffing the cuff of my sweater to revel in its softness.
How long does DedCool perfume last?
Xtra Milk reacts with your skin chemistry for a scent that's unique to you, so I do find that it fades after a few hours (or I just become nose-blind to its familiarity, which could be 100% true). I usually top it off with another spritz throughout the day if I want the juice to have more of an impact, but with Mochi Milk, one application is all I need. It does become softer throughout the day, but those creamy, pillowy notes are still very much present. (I'd argue they get even better with wear.) If anything, I'll spray myself with the brand's Milk Layering + Enhancer Fragrance to strengthen the juice without overpowering those softer, sweeter notes.
Is DedCool Mochi Milk worth it?
I knew any new launch from DedCool would amass quite an impressive waiting list—especially when it's an addition to the brand's cult favorite Milk family—but Mochi Milk has surpassed my expectations. It's comforting, warm, creamy, and bright—exactly what I look for in a nonoverpowering gourmand scent.
Also of note: It's pretty versatile for a dessert-inspired blend. I usually reserve gourmand perfumes for date nights since there's something inherently sultry about a chocolatey, honey-dipped confection (and I don't typically love to smell like a frosted sugar cookie at 10 a.m. on a Tuesday), but I find Mochi Milk soft enough for daily wear—hence why I've been spraying it non-stop since copping a sample two weeks ago! It's cloying and heady when you want it to be, yet delicate enough for those who prefer a you-but-better dry-down. Rich and smooth yet captivatingly mysterious. That's the definition of a cool girl's gourmand, don't you think?
Shop Mochi Milk
Shop More of My DedCool Favorites
Here's the viral elixir I (plus countless others) can't get enough of. It's so beloved that it's sold out right now at Sephora. I'd suggest snagging it on DedCool's website while you still can.
The travel version, however, is still available to grab from the mega retailer. I love keeping it in my work bag for midday spritzes.
Taunt is a close second when it comes to my DedCool favorites. The blend of bergamot, vanilla, and amber is downright heavenly.
Floral fans, you'll fall head over heels for this juice. Spiked with orange blossom and salty vanilla, it's at once fruity, floral, and bright.
You haven't lived until you've wrapped yourself in freshly washed sheets that smell faintly of Xtra Milk. I said what I said.
I personally use (and adore) all of these elevated home products, so I will be certainly restocking the lot while they're on sale. I'm partial to the Xtra Milk scent, but you can also choose Taunt, Spring, or Red Dakota for your bundle.
This gentle body scrub features rice powder to gently slough off dead skin, Kakadu plum to encourage brightness, and of course, a heavenly Xtra Milk scent.
I've previously said I'd bathe in DedCool if I could. It seems the brand has answered those pleas with an ultra-hydrating, gorgeously scented body wash.
Ever wished you could smell like a warm, sun-drenched garden? This perfume makes it happen with notes of pear, jasmine, and marine lotus grounded by cedar, musk, and caramel. It evokes the laissez-faire aura (had to) of dreamy summer days, and I can't think of anything more perfect.
Opening Image: @nnennaechem

Jamie Schneider is Who What Wear’s senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She graduated from the University of Michigan with a B.A. in Organizational Studies and English before moving to NYC, and her work has appeared in MindBodyGreen, Coveteur, and more. When she’s not writing or testing the latest beauty finds, Jamie loves scouting vintage boutiques and reading thrillers, and she’s always down for a park picnic in Brooklyn.
-
I Tested All 4 of Harry Styles' Pleasing Perfumes, and This One Was My Undeniable Favorite
New signature scent unlocked.
By Kaitlyn McLintock
-
I Can't Explain It, But This Summer Scent Smells Like Kat Stratford From 10 Things I Hate About You
I don’t hate it, not even close, not even a little bit, not even at all.
By Alyssa Brascia
-
TikTok Is Obsessed With "Beast Mode" Perfumes, so I Found the Chicest Ones Worth Your Dollar
Fancy a fragrance for your "loud luxury" era?
By Jamie Schneider
-
Margot Robbie Convinced Me to Try This "Polarizing" Denim Trend—and Its Fragrance Equivalent
Editors can't stop wearing this brand.
By Alyssa Brascia
-
Hear Me Out—Gym Scents Are Coming for Your Swanky Workout Gear
Here's why you should join the club.
By Jamie Schneider
-
Model Pritika Swarup Has an Angel's Complexion, so I Asked for All Her Skin and Makeup Secrets
Her must-haves for "runway-level radiance."
By Jamie Schneider
-
This SPF Smells So Good It Had a 1700-Person Waiting List—Now There's a White Lotus–Coded Perfume to Match
Crisp, indulgent, and yacht-inspired.
By Jamie Schneider
-
Matcha! Pistachio! Pear! 2025 Is the Year of Lush Green Scents, so I Created a Shopping Manual
These 15 scents are like spring in a bottle.
By Kaitlyn McLintock