French Women With Expensive Taste Have Been Gatekeeping This Luxurious Perfume for Years

There are so many good perfume brands out there, from designer classics such as Chanel and Dior to niche brands such as Byredo and Diptyque. As much as I love all of these, there's something about wearing a more under-the-radar fragrance that makes me feel so special. Perhaps it's the idea that not many people know about the scent, or maybe it's the fact that these unique fragrances often earn me lots more compliments as they're less recognisable, but either way, I've made it my mission to try all of the lesser known brands out there to see which ones come out on top.

There's one brand in particular that has come recommended to me from multiple beauty editors. Not only does it look chic, but each fragrance has a meaningful story behind it, making each bottle feel even more noteworthy. If you're unsure which brand I am talking about, let me introduce you to Vilhelm Parfumerie.

Vilhelm Parfumerie perfumes

(Image credit: Vilhelm Parfumerie)

Founded in 2015 by Swedish designer Jan Vilhelm Ahlgren, Vilhelm Parfumerie is an exciting, contemporary brand that is shaking up the fragrance industry. Each scent is created in Paris and comes housed in a bottle of spun glass with a bold yellow label. According to the brand's website, this saffron yellow shade "nods to a piece of Bakelite found in a Parisian flea market." Now that I think about it, I've seen Vilhelm Parfumerie's iconic bottles in the background of so many French women's posts on social media for years, so this intel all adds up.

Yes, the bottles are a work of art, but after spritzing them myself, I can confirm that the scents are even more spectacular. Below, I've rounded up some of the best fragrances from the brand, including bestselling scents, editor recommendations and even celeb-approved perfumes. Keep on scrolling to take your fragrance game to the next level...

The Best Vilhelm Parfumerie Perfumes to Try Now

  1. Best editor-approved Vilhelm Parfumerie perfume: Dear Polly
  2. Best celeb-approved Vilhelm Parfumerie perfume: Room Service
  3. Best fresh Vilhelm Parfumerie perfume: Morning Chess
  4. Best bold Vilhelm Parfumerie perfume: Poets of Berlin
  5. Best sweet Vilhelm Parfumerie perfume: Mango Skin
  6. Best floral Vilhelm Parfumerie perfume: Vilhelm Parfumerie x Liberty Peony Couture

1. Vilhelm Parfumerie Dear Polly

2. Vilhelm Parfumerie Room Service

3. Vilhelm Parfumerie Morning Chess

4. Vilhelm Parfumerie Poets of Berlin

5. Vilhelm Parfumerie Mango Skin

6. Vilhelm Parfumerie x Liberty Peony Couture

Shop More Vilhelm Parfumerie Fragrances:

Grace Lindsay
Junior Beauty Editor

Grace Lindsay is the junior beauty editor at Who What Wear UK. At the age of 18 she decided to train as a makeup artist before going on to study english and media at Goldsmiths University. It was during that time that she explored her love for journalism by interning at a small beauty start-up based in Shoreditch. Since then, she has worked at a number of publications including Marie Claire and Hello!, where her love for all things beauty continued to grow.

As Who What Wear UK's junior beauty editor, she covers everything from the latest hair trends to the stand-out makeup products of the season.