I Tried Every Fragrance From This Viral TikTok Brand—These Are My Top Picks

Woman outside in a bathrobe

(Image credit: @nnennaechem)

I've learned to be much more discerning over the years when it comes to viral fragrances on TikTok. Let's just say I've been duped a few times too many and now take what users say with a large grain of salt. But that doesn't mean that every fragrance brand I've discovered there isn't up to par. I've found a few brands there that have impressed me lately.

Case in point? Noyz. This brand may not be totally mainstream just yet, but it has a few really unique offerings that I think are worth talking about. If you're curious about what makes this brand so great, keep scrolling. I reviewed all the brand's fragrances ahead.

More Fragrances I Love Right Now

Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.