I Tried Every Fragrance From This Viral TikTok Brand—These Are My Top Picks

Woman outside in a bathrobe

(Image credit: @nnennaechem)

I've learned to be much more discerning over the years when it comes to viral fragrances on TikTok. Let's just say I've been duped a few times too many and now take what users say with a large grain of salt. But that doesn't mean that every fragrance brand I've discovered there isn't up to par. I've found a few brands there that have impressed me lately.

Case in point? Noyz. This brand may not be totally mainstream just yet, but it has a few really unique offerings that I think are worth talking about. If you're curious about what makes this brand so great, keep scrolling. I reviewed all the brand's fragrances ahead.

More Fragrances I Love Right Now

Shawna Hudson
Associate Beauty Editor

Shawna Hudson has worked in editorial for over six years, with experience covering entertainment, fashion, culture, celebrities, and her favorite topic of all, beauty. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, Mane Addicts, and more. She is currently an associate beauty editor at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.