Plot Twist: Chai Isn't Just for Fall, and This Chic New Fragrance Is Proof

Woman crossing the street in New York

(Image credit: @cocobassey)

To say I have an extensive perfume collection at this point is an understatement. Like most beauty editors, I make it my full-time job to sample new offerings in the fragrance space often—because research, of course. My most recent *research* brought me to an exciting new clean brand that impresses me more and more with each launch. Today, fragrance house Belnu released a new addition to its family: Chai Fleur Eau de Parfum. It's the unique and beautiful scent my perfume wardrobe has been missing. While chai notes might traditionally be reserved for fall, it's concrete proof that it can be just as magically delicious year-round.

If you've also been searching for something fresh to add to your collection, Chai Fleur is the perfect scent for the spring-summer season. And not only that, but the brand's other offerings will reel you in just as easily. For all my Belnu favorites and more on Chai Fleur, keep reading. My love letter to the brand is below.

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Associate Beauty Editor

Shawna Hudson is a beauty, wellness, lifestyle, and travel writer with over 10 years of experience. She graduated from California State University, Fullerton, with a degree in journalism and has written for other publications such as Bustle, The Zoe Report, Byrdie, Elite Daily, and more. She is currently a beauty writer at Who What Wear and hopes to continue feeding her (completely out-of-control) beauty obsession as long as she can. Stay up to date on her latest finds on Instagram @shawnasimonee.