Opulence and Sophistication Are at the Heart of This Oman-Based Fragrance Brand

Content creator Mishti Rahman in Louis Vuitton

(Image credit: @mishti.rahman)

Have you noticed Arabian fragrances populating your For You page recently? What about your Explore Page? The meteoric rise of these perfumes steeped in history is being majorly backed by fragrance fanatics like me. I've scrolled endlessly through recommendations and reviews to find brands that not only fully embody their history in the production and design of their fragrances but aren't afraid of taking what we know about our favorite perfume notes and spinning them on their head.

Enter House of Amouage. Founded in the Sultanate of Oman in 1983 by the Albusaidi family to be "the gift of kings," Amouage is a High Perfumery House renowned for redefining the Arabian art of perfumery. By bringing innovative modernity and true artistry to all its creations, the brand pays tribute to its heritage while also offering a unique East-meets-West fusion with each fragrance (which are all handmade and composed of high-quality ingredients from around the world). While the brand certainly has its reach globally, Amouage calls Oman its home—a historic trading center for incense and myrrh recognized globally for its contributions to perfumery.

While we definitely can't deny the hold Arabian perfumery has on the beauty side of TikTok at the moment, the history of the practices reach back thousands of years. Amouage upholds this legacy while offering an expansive repertoire of 50 perfumes. Below, we've ID'd the 18 fragrances to get your hands on ASAP.

The Best Amouage Perfumes and Discovery Sets

Content creator Mobina Peiman wearing a trench coat

(Image credit: @mobinapeiman)

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.