Behold: Every Iconic Beauty Look Set to Shape Autumn/Winter 2025

With another Fashion Month over, there is a lot to unpack when it comes to beauty looks. Between flitting from city to city and show to show, I spent the rest of the month tied to my laptop analysing all of the biggest beauty trends of the upcoming season. And after many backstage interviews, countless shows and an impressive amount of time of scrolling, I now consider myself somewhat of an oracle in regards to the upcoming Autumn/Winter 2025 beauty trends.
You see, I use all of the information I absorb from experts over Fashion Month as a means to inform my trend predictions for the season ahead. However, unlike the heaps of makeup trend, hair trend and nail trend inspiration we're flooded with on social media, Fashion Month beauty looks from the runway have not, historically, proved particularly wearable.
But, this season I have noticed a change in the air. Several world-renowned makeup artists and hair stylists who I work with day in and day out have mentioned to me that they have been finding their best inspiration and ideas are coming from the runway. In one conversation, a makeup artist (who I will save naming) berated me for neglecting runway beauty looks. "Why don't you do those Fashion Month beauty galleries like you used to?! I want to see all of the best looks in one place—like the ultimate inspiration Bible for the season," she animatedly yelled at me across a studio.
And one glance at the Autumn/Winter 2025 beauty looks that we saw on the runways in New York, London, Milan and Paris this Fashion Month proves that she is right—runway beauty has turned more wearable. In fact, the beauty looks are so good that my Saved folder is overflowing. So, here it goes: the best and most beautiful Fashion Week Autumn/Winter 2025 beauty looks you'll want to save for inspiration.
PARIS
Dior: Accent Liner
Striking the balance between wearability and creativity expertly, Peter Philips, Creative and Image Director for Dior Make Up, created what was, without question, one of my favourite beauty moments of the season. "We went for a pure, but strong look," he says. "Luminous skin was the starting point without any highlighters or contours. Eyebrows were slightly brushed."
And it is this fresh-skin look that wins my heart—no obvious glow or dew, just a lit-from-within, satin finish. That being said, the eyeliner is, no doubt, the star of the show. "Black kohl liner was added in the inner corner of the eyes to create depth and intensity," says Philips. "It's a strong but discreet eye." And I agree—the technique is something I can't wait to play around with.
Victoria Beckham: Burgundy Lashes
The beauty look at Victoria Beckham was all about "refined rebellion"—and the subtle burgundy lash hits the spot. “The freshness and coolness of the clean skin is the perfect base for that disruption, that spur of the moment flash of burgundy,” says makeup artist, Lucia Pica, who used Victoria Beckham Beauty to create the look.
Zimmermann: Brushed Brows
We've seen both bold brows and skinny brows trend in recent years, but Autumn/Winter 2025 is set to be about soft, voluminous brushed-up brows, as demonstrated at Zimmermann.
Stella McCartney: Dewy Skin
Stella McCartney's "STELLACORP" office set up was up there with one of the most iconic Fashion Month moments, and the beauty was equally as brilliant. "We want to work hard. And when we leave the office and release, we want to remember that we're sexy. I just wanted to bring the sexy back," reveals McCartney. The lived-in dewiness was created with a base look created by Pat McGrath, amplified by skin prep with LYMA Laser Pro.
Acne: Slicked Hair
The hair at Acne was also an exploration of corporate power. Hair stylist, Anthony Turner explains, "We played with the contrast between masculine and feminine elements. The stop is sleek and structured, almost like a handsome boyish look, while the back is soft, long and natural." The wet-look style was achieved with Schwarzkopf Professional's Session Label The Jelly, The Mousse and The Serum. "The result is androgynous, with a nod to the 1980's Wall Street power aesthetics—a hard side part, sleek gelled top and flowing lengths at the back," he adds.
Balmain: Velvet Skin
While winter skin looks tend to lean towards extremes (super-dewy or super-matte), the vibe at Balmain was softer and more wearable than anything seen in seasons gone by. It was matte and velvety, with subtle sheen targeted on high points.
Chloé: Soft Power Waves
As a wannabe Chloé girl I might be biased, but the hair at Chloé is, in my opinion, always a Fashion Month highlight. This season, it was all about waves—which, as you scroll further through this round-up, you will soon discover is set to be a major autumn/winter trend. These waves, however, possess a certain je ne sais quoi that make them really stand out—they are soft and lived-in, but also deliberate and considered.
"Chloé embodies a unique balance of soft strength and natural femininity, sensuality and lightness combined with independence and freedom," says Chemena Kamali, Chloé creative director. And this sort of sums up what is so exceptional about this hair look.
Daniele Dragotta, Authentic Beauty Concept advocate reveals, "For the Chloé show, we created a look that is super effortless and simple—embodying the 'less is more' philosophy. We prepped the hair with Amplify Spray Conditioner and used the Sea Salt Spray to enhance the natural structure."
And the faces were equally as on-brand. The vibe? “Cool girls feeling like themselves—minimal makeup, radiant and glowy skin, with a wash of colour on the cheekbones," says makeup artist, Karin Westerlund. "The key to the glow is in Augustinus Bader The Face Oil. Some girls wore thick layers of mascara that looked a bit messy and carefree, like a young girl experimenting with makeup."
Elie Saab: Smokey Cat Eye
Cat-eye looks are officially set for a comeback, and this slightly diffused look at Elie Saab makes a seriously strong case for their return.
Kenzo: Raw Hair
Undone, messy hair absolutely dominated the runways in both Paris and Milan, and this look at Kenzo was one of the most excellent. Also created with Schwarzkopf Professional Session Label, this time by hair stylist Pablo Kuemin, it takes its inspiration from "raw female power".
"It's a tomboy aesthetic with a touch of softness and sensitivity, allowing the hair to move naturally with the clothing," says Kuemin. "Natural textures take centre stage, with subtle pins and buns adding shape," he adds.
Chanel: Feathered Liner
Fashion Month went out with a bang in the form of this beauty look at Chanel. With a punky twist, the smudged black smokes were finished off with false lashes, meticulously drawn on with Chanel Signature Eyeliner Pen to create an impactful, feathery finish.
Your PFW Autumn/Winter 2025 Beauty Kit
Eyeliner is having a real moment, and this kohl pencil is one of the best around.
The glowy, dewy skin at Chloé was achieved with this luxurious, hardworking face oil.
Backstage at Stella McCartney, skin was prepped with this high-tech tool, which promotes plumpness, even skin tone and healthy-looking glow.
For a precise cat-eye flick, the punchy pigment of this liquid liner goes unrivalled.
MILAN
Prada: Flyaways
Forget sleek styles and slicked-back up-dos, Prada girls are embracing their flyaways for Autumn/Winter 2025 to create a softer, more textured hair look—and I'm here for it.
Max Mara: Wind-Kissed Cheeks
We've seen sun-striping for summer, but the red-hued, dewy cheeks seen at Max Mara lean into the cold-girl makeup trend that has reigned supreme in recent years. The poppy shade contrast creates a more realistic flush.
Marni: Waterlining
As you scroll further through the best Autumn/Winter 2025 beauty looks, you will see that smokey eyes feature heavily, but the statement swipe of kohl eyeliner across waterlines at Marni offers a grungier, less polished alternative.
Jil Sander: Baby Hairs
More flyaways were seen at Jil Sander, only this time they were contrasted with secured, gelled-down baby hairs along the hair line.
Gucci: Balmy Highlight
While cream blusher is no doubt proving the star makeup product for the season ahead, the light, balmy highlight along cheekbones at Gucci offers a welcome freshness to winter beauty that you don't come across all too often.
Fendi: Slicked Side-Part
Sorry Gen Z, Fendi just proved that the side-parting is, indeed, back—this time it's just slicked back into a very chic, glossy bun.
DSquared2: Red Gloss
A lip gloss resurgence has been bubbling away now for a little while, but the general aesthetic has tapped into clean-girl shimmers and light nudes. This punchy, glossy red lip, however, makes a strong case for a louder lip gloss revival.
Blumarine: Blue Accents
There hasn't been a whole lot of colour in the makeup looks on the Autumn/Winter 2025 runways, but when it is being used it involves artistic precision. Case in point, the accents of popping blue in this eye look.
Your MFW Autumn/Winter 2025 Beauty Kit
Tease out baby hairs and flyaways by lightly pulling this back-combing brush against the direction of your hair.
For balmy, outdoorsy glow, Merit Flush Balm blushers are the best around.
For precise application that still packs the same punch as a gloss, look no further than this glossy lipstick from Fenty.
LONDON
Roksanda: Slicked-Back Ponytails
Created by Global Creative Advocate for Authentic Beauty Concept, Anna Cofone, the structured, sleek ponytails at Roksanda have proved to be, for me at least, one of the biggest beauty highlights of Fashion Month so far. "We wanted the hair to be a continuation of last season’s concept—pushed-back, sleek and contained—while introducing elements of texture," she says. This particular style was achieved by saturating hair with Authentic Beauty Concept's Glow Spray Serum.
Toga: Soft Smoke
I have spoken a lot about how I predict to see a major smokey eye resurgence in the year ahead. The soft, subtle wisp of smoke across lids, seen at Toga, is a perfect example of how smokey eyes needn't always be a huge statement.
Emilia Wickstead: Satin Skin
While fresh, glowing skin is a runway mainstay, this season I'm more interested in the satin-skin looks seen at Emilia Wickstead. There's still glow and radiance, but the overall appearance is more buttery, with a soft-blur focus, rather than overly dewy or wet-looking. How was it achieved? Model's faces were prepped with a full Eve Lom skincare routine, finished off with a satin-like slathering of Eve Lom Renewal Treatment Oil.
Chet Lo: Crimps
Glowing skin was also spotted at Chet Lo, thanks to some handy skin prep courtesy of Kate Somerville HydraKate—but it's the hair look that had me go weak at the knees the first time I saw it. Cofone explains her inspiration for the look had been borrowed and reworked from Chet Lo collections from seasons gone by. "We wanted to mimic elements of the patterns and textures within Chet’s designs by incorporating high-gloss crimped panels at the back and sides of the hair," she says.
Erdem: Individual Beauty
While it's not a makeup or hair look that can be copied per se, all of us could do with taking inspiration from the individual beauty looks seen at Erdem. The brief was simple: the best version of yourself. For hair, Cofone kept things simple. "This look celebrates individuality by enhancing each model’s natural texture. A tailored approach ensures products are selected specifically for each model’s hair type. The key is minimal product use—creating a polished yet effortlessly soft finish," she says.
As for faces, skin was prepped with MyBlend, including a session with the brand's cult LED mask for each model. Then, a light veil of foundation and creamy formulas were applied for a barely-there finish, courtesy of Bobbi Brown. "The Weightless Skin Foundation [was] on all of the models, because that gives us that really natural, fresh finish to the skin," says Amy Conway, global pro artist at Bobbi Brown.
Burberry: Mauve Blush
Mauve blush is having its moment, and models at Burberry proved it. The watercolour-like wash of pigment over cheeks proved reminiscent of wind-kissed skin after a long walk in the British countryside.
Mithridate: Lived-In Lengths
Want effortless-looking, just-rolled-out-of-bed hair? Mithridate nailed it. With an unprecise parting, fluffy texture and undone kinks through the mid-lengths, I'm taking this picture in as a reference for my hairstylist ASAP.
Richard Quinn: Frosted Accents
In what was, hands down, one of the most magical moments of London Fashion Week, models with snow-dusted, frosted makeup looks stepped out into Richard Quinn's Georgian winter wonderland. "It’s almost a soft '60s vibe, referencing Jean Shrimpton, Julie Christie and Diana Ross in Mahogany," says Terry Barber, global creative director of artistry at Mac Cosmetics. "A whisper of contour, a sort of white pearl on all skin tones, lots of mascara [and] an iridescent, high cheekbone. We [then have] a nude lip that is almost a putty beige." Finished off with glamorous bouffants, styled meticulously by Sam McKnight MBE, it was all polished glamour in the best sort of way.
Harris Reed: Statement Lashes
I know, I know—we're supposed to be talking about wearable beauty looks. While there's no question these super-sized, statement lashes seen at Harris Reed aren't particularly wearable, they do speak to a broader trend emerging that champions a bolder eye and lash look. The look was created by global artistry director at Charlotte Tilbury, Sofia Tilbury. "This look was all about the eyes, so we created definition using Charlotte’s new limited-edition Palette of Beautifying Eye Trends in Super Neutral and the Feline Flick Eyeliner. After applying lashes on both the upper and lower lash line, we applied thick lashings of Charlotte’s Exagger-Eyes Volume Mascara on top to dial up the drama," she says.
And while the makeup provides heaps of inspiration, the hair shouldn't be overlooked, either. "We designed the hairstyles to push the hair straight away from the face, adding lift around the temples to enhance the overall silhouette," says hair stylist, Ali Pirzadeh, who achieved the styles using the Dyson Supersonic r™ professional hair dryer. "The result [was] a graphic ponytail or a sculptural bun—hairstyles that echo the collection’s intricate lines."
SS Daley: Structural Hair
Structural hair that still encompasses a semi-lived-in look? Sign me up. Cofone created these structured, androgynous styles at SS Daley to showcase crafted shape that still contains movement and volume. "We created structured shapes with rich texture, embodying both fragility and strength. Hair is swept back off the face for a contained, powerful look, while more feminine variations introduce ethereal moments by teasing out the hair. We used Authentic Beauty Concept’s Airy Texture Spray to enhance volume and Authentic Beauty Concept’s Glow Spray Serum to achieve a polished, controlled finish," she says.
Hushain Zhang: Down-Turned Liner
I have long sought out ways to lift the corners of my eyes, but the exaggerated down-turned liner look at Huishan Zhang has me rethinking everything. Combined with a '60s up-do, some clumped lower lashes and a matte-skin finish, we're talking perfection.
Annie's Ibiza: Pre-Raphaelite Waves
The waves at Annie's Ibiza have lived rent-free in my head ever since I first saw them. Sam McKnight MBE leant on extensions to achieve "pre-Raphaelite, extended, exaggerated waves", and backcombed the roots before clipping them in. He then used 19mm curling tongs to wrap the hair into loose, soft waves. Lengths were then brushed through before blasting in some Sam McKnight Cool Girl Texture Mist.
Simone Rocha: Twisted Bunches
It had been a really long time since I'd seen a Fashion Month hair look that I genuinely considered new, wearable and achievable at home—but then this twisted-bun look at Simone Rocha happened.
Holli Smith, hair lead with Bumble and bumble says, "We wanted to give character and individuality. For the hair, we wanted no two looks to appear the same, ensuring each look had breathability and airiness—whilst still staying true to Simone’s signature style. For 15 models we created a bun look that peppered throughout the show—with many styles incorporating two twisted bunches. We loved incorporating model’s natural cowlicks and tendrils that occur around the hairline and wanted to enhance these, almost creating a bit of a ‘home-made’ look, not being too perfect in any way."
Conner Ives: Vinyl Lip
Not glossy, not satin, not wet-look—the lips at Conner Ives had a latex-esque, vinyl-like finish. With a sharp cupid's bow and super-precise lines, these red lips work every bit as well with a full-glam eye as they would with a nearly-bare face.
Your LFW Autumn/Winter 2025 Beauty Kit
A blast of this spray through your lengths creates beautifully soft, lived-in texture.
Statement lashes are having a moment, and this volumising mascara is the product for the job.
For a soft-blur, flushed finish, look no further than this beautifully wearable blusher.
NEW YORK
Christopher John Rogers: The Shag
A shag haircut with bangs is a major 2025 mood, and this one at Christopher John Rogers has a super-chopped, lived-in look that is sitting front and centre on my hair trend vision board.
Ulla Johnson: Subtle Statement Liner
Gone are the days of statement eye liner meaning big and bold, this subtle wing on a fresh face is delightfully pretty. Oh, and it's the perfect makeup look for hooded eyes.
Prabal Gurung: Dewy Skin
Okay, I'll admit that dewy skin is never not in, but I really love the way this glow is all-over, rather than strategically limited to the high points only.
Tory Burch: Grey Shadow
As you scroll further down this list you will see that grey and silver tones are having a major comeback, and my noughties-girl heart is thrilled about it. This subtle wash of grey eyeshadow at Tory Burch is wonderfully understated.
Lapointe: Slicked Ponytails
The last few years have been all about the slicked-back bun, but Fashion Month is proving that 2025 is set to be the year of the slicked-down ponytail. You'll want a great hair straightener and some strong-hold gel for this one.
Michael Kors: Voluminous Waves
Forget mermaid waves and perfectly glossy loose curls, it's these soft, fluffy, textured waves that get my vote for the year.
Tia Adeola: Flicked Liner
We love to see a bit of wearable glam, and this frosted eye with a precisely executed flick proves that winged liner is far from dated.
Melke: Blue Eyes
Blue washes of eyeshadow is, without question, one of the most dominating spring beauty trends for 2025, but this look at Melke proves it's not going anywhere before the year is out.
Sandy Liang: No Mascara
The no-mascara trend is here to stay, and I couldn't be more thrilled. This colourful makeup look at Sandy Liang proves just how chic pairing a full eyeshadow look with a bare lash can be.
Coach: Tucked Hair
There are, in my opinion, few things cooler than a tucked-in hair look. At Coach, hair was tucked into both collars and sunglasses, and I'm taking notes.
Carolina Herrera: Soft Blur Lips
The soft blur makeup trend has been bubbling away in recent weeks, and it's set for major things the longer the year goes on—this look at Carolina Herrera proves it.
Collina Strada: Metallic Accents
In a sea of minimalist makeup trends, let these metallic accents inspire you.
Thom Browne: Statement Lashes
While there were a whole bunch of wearable beauty looks on the New York Fashion Week runways, this one requires adapting. Personally, I'm obsessed with the feather lashes seen at Thom Browne, but for the day-to-day, I'm taking them as a sign that statement lashes and smokey eyes are back.
Brandon Maxwell: Winter Skin
Seemingly bare skin is always a key runway look, but the overall vibe at Brandon Maxwell this season was less about all-out glow and more about a lit-from-within, satin-finish complexion fit for winter.
Simkhai: Blonzed Cheeks
An array of blonzers (that's blusher-bronzer hybrid products) have hit the market in recent months, and this flushed look at Simkhai shows just how great the end result can be.
Full brows and full lashes ran the game at LaQuan Smith, suggesting that full glam might very much be back on the cards in the second half of 2025.
Bibhu Mohapatra: Regal Tones
The combination of metallic golds and rich, regal reds has my brain full of potential makeup looks to try.
Altuzarra: Smokey Eye
Smoke is back. Get your eyeshadow palettes back out because this time around the smokey eye has silver, metallic tones woven in throughout. (There's already a theme developing here.)
Calvin Klein: Flipped Bob
If Kendall's flipped bob at Calvin Klein doesn't prove this style to be the most elegant bob trend of the year, I don't know what does.
Your NYFW Autumn/Winter 2025 Beauty Kit
This handy tool is the easiest way to achieve those lived-in voluminous waves.
You don't need me to tell you again—silver and grey eyeshadow is set for a major moment. This eyeshadow palette contains countless potential looks in just four shades.
For those slicked-back and slicked-down looks, this is the hair product to have. It's so good, in fact, that Hailey Bieber once personally told me it's her go-to.
Smokey eyes and winged liner have never been easier thanks to Victoria Beckham Beauty's Satin Kajal Liner.
Remember that blonzed look we discussed earlier? This product will help you achieve it.
Shannon Lawlor is the beauty director at Who What Wear UK. With over a decade of experience working for some of the beauty industry’s most esteemed titles, including Marie Claire, Glamour UK, Stylist and Refinery29, Shannon’s aim is to make the conversation around beauty as open, relatable and honest as possible. As a self-confessed lazy girl, Shannon has an affinity for hard-working perfumes, fool-proof makeup products and does-it-all skincare.