"Simple and Elegant" Is My Beauty MO—16 Cyber Monday Deals I'm Scoping Out

Content creator Sasha Mei with a dewy complexion

(Image credit: @sasha.mei)

I'll be honest—by the time Cyber Monday rolls around, I have multiple virtual shopping baskets filled with beauty essentials I've been holding off on purchasing in anticipation of price drops. As a Who What Wear beauty editor and proud smart shopper, I'll say the Black Friday/Cyber Monday shopping season is my Super Bowl. I've always had an eye for discounts and details (especially when it comes to the best beauty finds I share with readers), and I wait all year to snag them during Cyber Week.

If you're wondering which of the products on my Cyber Monday shopping list I swear by for a simple and elegant beauty routine, you're in luck! Below, are the 16 essential products across hair, skin, body, and makeup that I'll be taking into 2025 from must-have beauty brands like Briogeo, Pattern Beauty, Nécessaire, and Peter Thomas Roth.

Haircare

Bodycare

Content creator Kit Keenan reapplies her lip liner while wearing J.Crew's Short Barn Jacket

(Image credit: @kitkeenan)

Skincare

Makeup

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Maya Thomas
Assistant Beauty Editor

Maya Thomas is Who What Wear's assistant beauty editor based in New York City. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.