"Simple and Elegant" Is My Beauty MO—16 Cyber Monday Deals I'm Scoping Out

Content creator Sasha Mei with a dewy complexion

(Image credit: @sasha.mei)

I'll be honest—by the time Cyber Monday rolls around, I have multiple virtual shopping baskets filled with beauty essentials I've been holding off on purchasing in anticipation of price drops. As a Who What Wear beauty editor and proud smart shopper, I'll say the Black Friday/Cyber Monday shopping season is my Super Bowl. I've always had an eye for discounts and details (especially when it comes to the best beauty finds I share with readers), and I wait all year to snag them during Cyber Week.

If you're wondering which of the products on my Cyber Monday shopping list I swear by for a simple and elegant beauty routine, you're in luck! Below, are the 16 essential products across hair, skin, body, and makeup that I'll be taking into 2025 from must-have beauty brands like Briogeo, Pattern Beauty, Nécessaire, and Peter Thomas Roth.

Haircare

Bodycare

Content creator Kit Keenan reapplies her lip liner while wearing J.Crew's Short Barn Jacket

(Image credit: @kitkeenan)

Skincare

Makeup

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Maya Thomas
Assistant Beauty Editor
Maya Thomas is Who What Wear's assistant beauty editor based just outside of Seattle, Washington. Her strong love for all things beauty and fashion stems from a strong childhood interest in the fine arts. During a gap year spent in Paris studying the history of French fashion, she shifted her focus to English literature and journalism as a student at Loyola Marymount University with the goal of one day pursuing a career in fashion. After graduating in May 2021, Maya began freelancing for Parade.com as a contributing commerce writer while also building a following on her lifestyle blog, Itsmayalala.com. When she's not writing, Maya spends her free time catching up on reading, perusing art galleries, and enjoying a night out at the ballet every now and then.