People Always Ask Me If This TikTok-Famous Skincare Brand Is Worth the Hype—These 10 Products Prove It Is

Let's face it: In the age of TikTok and Instagram, we can't escape a viral beauty trend. Gone are the days when beauty editors got their tips exclusively from industry insiders and brand PR. Now, the game has changed—social media influencers and everyday users are dictating what's hot. From the viral talk about makeup underpainting to the recent "boyfriend blush" craze, TikTok trends are reshaping our beauty routines.

Recently, one brand that has made its mark on the TikTok beauty trend cycle is Lumene. Known for its glow-boosting products, Lumene's CC cream has been everywhere, catching my attention and sparking my curiosity. But does it live up to the hype?

Lumene

(Image credit: Lumene)

Lumene, a Nordic skincare brand, has been quietly building a loyal following for its innovative formulas and commitment to harnessing the power of Arctic ingredients. Its vitamin C products and CC Cream have recently been catapulted to cult status thanks to glowing (pun intended) TikTok reviews, which only further intrigued me to take a closer look.

The CC Color Correcting Cream in particular drew me in, as it's touted for its coverage and glow-boosting properties, with users raving about its lightweight feel and natural finish. So, I took it for a spin and can safely confirm that it's definitely worth the hype. The coverage is impressive, it comes in an inclusive range of shades and it leaves a radiant finish that makes skin look naturally flawless.

Lumene

(Image credit: Lumene)

Incorporating Lumene into my daily skincare and beauty routine has been a game changer, even more so now that the brand has recently launched in Boots stores across the UK. My morning starts with Lumene's Nordic-C Pure Glow Cleansing Balm, which gently removes impurities whilst brightening my complexion. Next, I apply the Nordic-C Glow Boost Essence to hydrate and give my skin an extra dose of radiance.

The star of my routine, CC Color Correcting Cream, provides just the right amount of coverage and leaves me with a sheer glow and SPF 20 sun protection all in one product, making it perfect for everyday wear. Finally, the Liquid Blush is just the pop of colour I need for my light and breezy daily makeup.

You can find a few of my top picks from Lumene below that have earned a permanent spot in my routine. It's now my turn to influence you.

Shop My Favourite Lumene Skincare and Beauty Products:

1. Lumene CC Color Correcting Cream SPF20

2. Lumene Glow Boost Essence

3. Lumene Liquid Bronzer

4. Lumene Pure Glow Cleansing Balm

5. Lumene Instant Glow Beauty Serum

6. Lumene Liquid Blush

7. Lumene Aqua Serum

8. Lumene Instant Glow UV Primer SPF30

9. Lumene Oxygen Recovery 72H Hydra Gel Mask

10. Lumene Serum in Concealer

Junior Branded Content Editor

Humaa is the Junior Branded Content Editor at Who What Wear UK, where she specialises in paid-for and affiliate content across beauty and fashion. She holds a BA Hons in English Literature and has previously held editor positions at British Vogue and Marie Claire US. Before joining Who What Wear UK, she was part of the US Branded Content team, bringing her expertise back home to help grow the UK division. With years of experience testing and reviewing fashion and beauty products, she writes trend-driven and commerce-focused stories. When she's not shopping for work, she's making her way through her Kindle TBR list—spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain