People Always Ask Me If This TikTok-Famous Skincare Brand Is Worth the Hype—These 10 Products Prove It Is

Let's face it: In the age of TikTok and Instagram, we can't escape a viral beauty trend. Gone are the days when beauty editors got their tips exclusively from industry insiders and brand PR. Now, the game has changed—social media influencers and everyday users are dictating what's hot. From the viral talk about makeup underpainting to the recent "boyfriend blush" craze, TikTok trends are reshaping our beauty routines.

Recently, one brand that has made its mark on the TikTok beauty trend cycle is Lumene. Known for its glow-boosting products, Lumene's CC cream has been everywhere, catching my attention and sparking my curiosity. But does it live up to the hype?

Lumene

(Image credit: Lumene)

Lumene, a Nordic skincare brand, has been quietly building a loyal following for its innovative formulas and commitment to harnessing the power of Arctic ingredients. Its vitamin C products and CC Cream have recently been catapulted to cult status thanks to glowing (pun intended) TikTok reviews, which only further intrigued me to take a closer look.

The CC Color Correcting Cream in particular drew me in, as it's touted for its coverage and glow-boosting properties, with users raving about its lightweight feel and natural finish. So, I took it for a spin and can safely confirm that it's definitely worth the hype. The coverage is impressive, it comes in an inclusive range of shades and it leaves a radiant finish that makes skin look naturally flawless.

Lumene

(Image credit: Lumene)

Incorporating Lumene into my daily skincare and beauty routine has been a game changer, even more so now that the brand has recently launched in Boots stores across the UK. My morning starts with Lumene's Nordic-C Pure Glow Cleansing Balm, which gently removes impurities whilst brightening my complexion. Next, I apply the Nordic-C Glow Boost Essence to hydrate and give my skin an extra dose of radiance.

The star of my routine, CC Color Correcting Cream, provides just the right amount of coverage and leaves me with a sheer glow and SPF 20 sun protection all in one product, making it perfect for everyday wear. Finally, the Liquid Blush is just the pop of colour I need for my light and breezy daily makeup.

You can find a few of my top picks from Lumene below that have earned a permanent spot in my routine. It's now my turn to influence you.

Shop My Favourite Lumene Skincare and Beauty Products:

1. Lumene CC Color Correcting Cream SPF20

2. Lumene Glow Boost Essence

3. Lumene Liquid Bronzer

4. Lumene Pure Glow Cleansing Balm

5. Lumene Instant Glow Beauty Serum

6. Lumene Liquid Blush

7. Lumene Aqua Serum

8. Lumene Instant Glow UV Primer SPF30

9. Lumene Oxygen Recovery 72H Hydra Gel Mask

10. Lumene Serum in Concealer

Junior Branded Content Editor

Humaa is the Junior Branded Content Editor at Who What Wear UK, where her expertise lies in paid for and affiliate stories for beauty and fashion brands. Humaa has a BA Hons degree in English literature and previously held editor roles at British Vogue and Marie Claire US. Most recently she moved over from the Who What Wear US Branded Content team to join the UK title to help build out the team on home ground. She is a September baby and though does not believe in astrology, cannot deny that she is a Virgo through and through. When she's not trying to poke a hole through her credit card on a daily basis, because of her job writing many, many shopping stories, you can find her making her way through her Kindle Unlimited TBR list–spoiler: it's a long one. Follow her on Instagram at @Humaa.Hussain