The Award for Best Gift-Giver Goes to You—29 Incredible Beauty Finds Under $29

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(Image credit: @aniyahmorinia)

I hate to admit it, but I don't consider myself the best gift-giver. (This is a safe space, right?) Even though I'm constantly shopping for work and for myself, I often wait until the last minute to buy gifts. I find myself rushing through aisles trying to find something that works instead of curating a gift that perfectly matches someone's personality or style. One of my resolutions for 2024 was to spend more time sourcing thoughtful gifts for my friends and family, and thankfully, this resolution didn't fall off my radar (like my others did back in February).

I'm determined to start my holiday shopping early this year, so I sifted through thousands of products to find the 29 best beauty items. To challenge myself even further, I focused on finding products that are $29 and under. Below, you'll find everything from moisturizing hand creams and lip balm sets to multivitamins and scalp massagers. If you want to follow my lead and be crowned the best gift-giver this holiday season, just keep scrolling.

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).