The Smartest Shoppers Prep for Black Friday Now—26 Beauty Items I'm Bookmarking

Woman looking out the window at a coffee shop.

(Image credit: @mobinapeiman)

I'm the first to admit that I'm not calm, cool, and collected when it comes to Black Friday. As a beauty editor, I know it's literally *the* best sale of the year, and I can't sleep at night if I think I'm missing out on the best beauty deals. Call it FOMO or call it being prepared, but I scour the internet to bookmark the best beauty products way ahead of time. Whether it's skincare, makeup, haircare, fragrance, or anything else, I create a personal wish list so that I won't miss out on a single shopping opportunity.

This year, I started extra early because I have a seemingly endless number of people to buy gifts for during the upcoming holiday season. Luckily, I'm anticipating some pretty stellar discounts. Ahead, check out all of the can't-miss beauty items I'm bookmarking ahead of Black Friday. Cheers to another peak shopping season.

Black Friday FAQs

When is Black Friday?

This year, Black Friday is November 29, although many retailers and brands continue their Black Friday sales through December 2, which is Cyber Monday.

What brands and products will be on sale?

Some of the top beauty brands and the most internet-famous products will be on sale for Black Friday.

What kind of discounts will there be?

Discounts depend on the individual retailer, brand, and, oftentimes, the product itself. This year, there will be a mix of discounts across skincare, makeup, hair, and fragrance categories.

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.