The Smartest Shoppers Prep for Black Friday Now—26 Beauty Items I'm Bookmarking
I'm the first to admit that I'm not calm, cool, and collected when it comes to Black Friday. As a beauty editor, I know it's literally *the* best sale of the year, and I can't sleep at night if I think I'm missing out on the best beauty and fashion deals. Call it FOMO or call it being prepared, but I scour the internet to bookmark the best items ahead of time (and shop the odd early Black Friday sale too). Whether it's skincare, makeup, haircare, fragrance, or anything else, I create a personal wish list so that I won't miss out on a single shopping opportunity.
This year, I started extra early because I have a seemingly endless number of people to buy gifts for during the upcoming holiday season. Luckily, I'm anticipating some pretty stellar discounts. Ahead, check out all of the can't-miss beauty items I'm bookmarking ahead of Black Friday 2024.
Black Friday FAQs
When is Black Friday?
This year, Black Friday is November 29, although many retailers and brands continue their Black Friday sales through December 2, which is Cyber Monday.
What brands and products will be on sale?
Some of the top beauty brands and the most internet-famous products will be on sale for Black Friday. In this list, I include top picks from brands like Supergoop!, Dieux, Summer Fridays, Nuface, Sol de Janeiro, Glossier, Fenty, and more.
What retailers are taking part in Black Friday?
Almost every major beauty retailer is holding a Black Friday and/or Cyber Monday sale this year. Our favorite ones to shop include Sephora, Ulta, Amazon, Nordstrom, Violet Grey, Skinstore, and more.
What kind of discounts will there be?
Discounts depend on the individual retailer, brand, and, oftentimes, the product itself. This year, there will be a mix of discounts across skincare, makeup, hair, and fragrance categories.
Skincare Deals
Deal: 20% off sitewide from 11/21–12/2
My skin needs sun protection, and I need a glow. This sunscreen delivers both broad-spectrum SPF 40 and an all-over radiance to the skin. It looks lovely under makeup.
Deal: Up to 50% off sitewide from 11/26–12/3. Plus, free GWP on orders of $135+
This rich, creamy, and moisturizing eye cream has saved my skin more times than I can count. Use it daily to soothe and protect the delicate eye area and plump up fine lines and wrinkles.
Deal: 20% off all products and 30% off bundles plus a free GWP on orders $30+ from 11/29–12/2
My friend recommended I use this serum, because, I quote, "It's life-changing." It's packed with antioxidants and peptides to address three major skin concerns: irritation, fine lines, and uneven skin tone. My sensitive skin loves it.
Deal: Up to 60% off from 11/24–12/2
Snail mucin is one of my favorite Korean skincare ingredients. It offers so many skin benefits. It's moisturizing, antioxidant-rich, and anti-inflammatory, and honestly, it just makes my skin glow like nothing else. That's why I'm dead set on stocking up come Black Friday.
Deal: 20% off sitewide and 25% off orders of $125+ from 11/24–12/2
I love milky essences and toners for fall and winter. They might seem unnecessary, but trust me. Layer this on your skin immediately after cleansing and before serum, and you'll have a smooth, soft, and plump complexion.
Deal: 20% off sitewide from 11/25–12/2
Another TikTok-famous product, Summer Fridays' Lip Butter Balm is so good. Each one contains shea and murumuru-seed butter to moisturize dry lips. There are also vegan waxes that soften rough skin and boost shine. This holiday set contains three of my favorite ones—Cherry, Pink Sugar, and Sweet Mint.
Device Deals
ICYMI, LED light therapy can deliver fountain-of-youth skin benefits, including firmer, smoother, and more lifted skin. When people ask me which LED mask to buy, I always say this one. Its flexible silicone design hugs the contours of the face while 132 LED bulbs emit the two most clinically recognized wavelengths for anti-aging effects. It's proven to reduce visible signs of aging in as little as four weeks.
Deal: 30% off sitewide + 50% off the last-chance collection from 11/21–12/3
This cult-classic skin device uses microcurrent to lift, tone, and sculpt the face.
Deal: Up to 30% off sitewide from now through 12/3
The LYMA Laser is expensive, so now's the perfect time to buy one at a whopping 20% off. It's a high-tech skin device that literally transforms the skin, targeting everything from redness and breakouts to lines, wrinkles, and scars. Check out my before-and-after pictures.
Deal: Up to 50% off sitewide from 11-27-12/2
I never thought I'd be so passionate about a humidifier, but here we are. Canopy's 4-in-1 Humidifier literally hydrated my skin overnight with its clean, mold-free, and mist-free function. Its components are dishwasher-safe, you can swap out the water filter every so often, and it even doubles as an essential oil diffuser. Oh, and it even helps prevent sicknesses because it's harder for viruses to travel through moisture-rich air than dry air. I love this thing.
Bodycare Deals
Deal: 25% off sitewide including bundles on 11/29
Sol de Janeiro's Brazilian Bum Bum line is iconic. First, the products are effective. They're moisturizing, smoothing, and long-lasting. Second, they smell incredible. I have yet to find a single person who doesn't love the brand's famous salted caramel, vanilla, and pistachio scent. I just think this gift set is so cute—not to mention ideal for travel!
Deal: 25% off sitewide from 11/24–12/3
Try to find a bodywash that's more beloved by beauty editors. I'll wait. This vitamin-packed formula softens, smooths, and cleans skin without stripping it of moisture. Plus, the eucalyptus scent turns your average shower into a spa-like experience.
Deal: 40% off during Cyber Weekend.
This self-tanner is always natural-looking and never orange, streaky, or uneven.
Makeup Deals
Deal: 30% off sitewide + free shipping with the code FRIYAY from 11/23–11/30.
This brow pencil creates the most natural-looking and precise hair-like strokes.
Deal: 25% off (exclusions apply) and 30% off orders of $100+ from 11/23–12/3
Glossier's Cloud Paint Gel Cream Blush will always be a mainstay in my makeup bag.
Deal: 25% off sitewide from 11/27–12/2
There are so many Fenty Beauty products to love up on, but this new release is one of my personal favorites. It offers bold pigment and a high-shine finish. Yep, my holiday party red lip is officially sorted.
Deal: 20% off sitewide and 25% off sets from 11/26–12/2
Speaking of party season, I'm snagging one (or two) of Violette_FR's Yeux Paints, specifically in the shade Bleu de Minuit, which is a stunningly dark, sparkly blue.
Black Friday Hair
Deal: 30% off sitewide now through December 8
I love this flat iron so much. I know many of my fellow beauty editors agree.
Deal: 25% off sitewide from 11/20–12/2
This TikTok-famous styling cream is the ultimate multitasker. Use it to smooth your hair into sleek styles; prep your hair for shiny, expensive-looking blowouts; and define natural, soft curls. It works on all hair types, so it's the perfect gift.
Deal: 30% off select treatments + stylers on the brand's website when you use promo code SAVE30 from 11/29–12/2.
Nothing makes my hair look shinier, silkier, and healthier than this spray-on product.
Deal: 30% off sitewide from 11/20–12/2
One of my all-time favorite hair masks, this formula quenches my dry strands.
Deal: 30% off on Amazon and the brand's website from 11/26–12/2
No one has time for damaged hair—whether it's due to heat styling, chemical treatments, or anything else. This best-selling Olaplex repairs hair fast. Stronger, healthier hair in the New Year? Yes, please.
Deal: 28% off some of Shark Beauty's most popular drying and styling systems from 11/29–12/1
I see the Shark FlexStyle all over my FYP. It creates the biggest, bounciest blowouts, and I can't wait to try it out for myself. This is one of my can't-miss Black Friday picks.
Fragrance and Home Goods Deals
Deal: 20% off full-priced items with code BF20 from 11/26–12/2
If you know me, you know I'm a big fan of Phlur fragrances. I might be the biggest fan of Phlur fragrances. I have almost every single full-size bottle, including my all-time fave, which is Missing Person. It's a sheer, skin-like scent that I'll never stop wearing.
Deal: 25-30% off sitewide with code BLKFRIDAY25 from 11/29–12/2
I also love Ellis Brooklyn fragrances, so much so that I have at least five atop my vanity. Vanilla Milk Eau de Parfum is one of them. It's a sweet, creamy vanilla scent that I always get complimented on.
Deal: 20% off sitewide (excluding sets) with code BLACKFRIDAY24 11/28–12/1
Courtney Cox's brand, Homecourt, has some stellar scents, but this one, called Balsam Fireplace, is my go-to for winter. It's just as festive, cozy, and joyful as the name suggests.
This article was published at an earlier date and has since been updated.
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
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