7 Curly Hair–Approved Products to Add to Your Beauty Cabinet This Summer

Sponsor Content Created With Aveda

3 Curly-Haired Models
(Image credit: Aveda)

Shopping for haircare products isn't like shopping for clothes, shoes, or makeup. It's not about what looks good on you but which products are good for you and your hair. I've spent years curating a social media feed full of curly-haired influencers whose hair type and porosity are similar to mine and who test products regularly. No matter how much my feed changes, these content creators always trust one tried and true brand: Aveda. This plant-powered, high-performance haircare brand has remained a staple in wash-day routines and everyday styling for years. Oh, did I mention that its products are vegan?

Aveda's be curly advanced™ line is specifically catered toward coils, curls, and waves and is designed to give your hair new life with frizz protection, hydration, strength, shine, and definition. My curls were deeply in need of all of the above, so of course, this entire line is sitting pretty on my bathroom counter right now. The be curly advanced™ collection consists of seven silicone-free formulas that cleanse, condition, prime, and style textured hair. What more can I ask for? If you're embarking on a hair journey this year, keep scrolling to see why this line is my go-to.

Aniyah Morinia
Associate Branded Content Editor
Aniyah Morinia is an NYC-based associate beauty and fashion editor at Who What Wear. She has worked in fashion media since 2018 and joined WWW's branded content team, where she not only writes for some of her favorite brands but also creates content for them. Aniyah will find any excuse to get a photo of her outfit and absolutely loves taking photos. She graduated from the University of Florida in 2020 with a bachlor's degree in public relations and started post-grad life freelancing for EveryStylishGirl, Riot Swim, and Baby Tress. Since starting at Who What Wear, Aniyah has developed a passion for hosting livestreams, working red carpets, and creating TikToks in addition to writing fashion and beauty stories. When Aniyah's not writing or creating content, you can find her exploring Brooklyn and eating her way through the city. She'll never pass up the opportunity to uncover an NYC hidden gem or mix and mingle with her friends (all while swapping holy-grail products, of course).