I'd Buy These 17 Amazon Beauty Items Even If They Weren't On Sale (But They Are)

Woman lying in bed next to her laptop

(Image credit: @aimeesong)

Black Friday and Cyber Monday are right around the corner, and the holidays are following close behind. That's right, folks—we're sitting squarely in peak shopping season. While there are so many good beauty sales to shop, I don't like getting lost in the hype, buying items I don't need, and spending money I shouldn't have...just because everything is discounted. After all, there's nothing worse than taking a chance on a sale product only to discover that you've wasted your time and money on a subpar product.

That's why, this year, I'm focusing my efforts on purchasing tried-and-true beauty products. I'm talking about the ones that are so good, I buy them all year long at full price. In other words, I'm not buying them because they're on sale, but because I really, truly, honestly love them...and they just so happen to be on sale. Catch my drift? Ahead, see the 19 me-approved, currently-on-sale Amazon beauty items I'm buying for Black Friday.

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.