I'd Buy These 17 Amazon Beauty Items Even If They Weren't On Sale (But They Are)
Black Friday and Cyber Monday are right around the corner, and the holidays are following close behind. That's right, folks—we're sitting squarely in peak shopping season. While there are so many good beauty sales to shop, I don't like getting lost in the hype, buying items I don't need, and spending money I shouldn't have...just because everything is discounted. After all, there's nothing worse than taking a chance on a sale product only to discover that you've wasted your time and money on a subpar product.
That's why, this year, I'm focusing my efforts on purchasing tried-and-true beauty products. I'm talking about the ones that are so good, I buy them all year long at full price. In other words, I'm not buying them because they're on sale, but because I really, truly, honestly love them...and they just so happen to be on sale. Catch my drift? Ahead, see the 19 me-approved, currently-on-sale Amazon beauty items I'm buying for Black Friday.
Currently 48% off the original full price
ICYMI, snail mucin is a stellar K-beauty ingredient. It contains high amounts of hyaluronic acid and has anti-inflammatory and antioxidant properties. That explains why it's so good at giving me plump, dewy, "glass skin."
This TikTok-famous product doesn't disappoint. With 96% snail mucin, it's chock full of the skin-transforming ingredient. I'm restocking while it's on sale, because I use this all the time, especially in the colder months to soothe, and hydrate my skin.
Currently 23% off the original full price
I've seen the Shark Flexstyle Air Styling & Drying System all over Instagram and TikTok, and for good reason. It dries and styles the hair without excessive heat and subsequent damage. Plus, thanks to powerful airflow, it delivers the big, bouncy blowouts of my dreams. While I already have one, I'm planning on snagging a couple of them while they're on sale to gift to family and friends.
Currently 32% off the original full price
Another TikTok-viral product, this overnight hydrogel mask gives me the glowiest, glassiest skin I've ever had. It's all thanks to oligo-hyaluronic acid, ultra-low molecular collagen, galactomyces ferment filtrate, and niacinamide. These ingredients penetrate the skin overnight to moisturize, plump, refine, smooth, and blur the skin. Try it, just once, and tell me you're not in love!
Currently 30% off the original full price
Fun fact: this lifting, lengthening, and volumizing mascara took our top spot out of 77 mascaras we tested. It transforms sparse, short, and light-colored lashes into thick, long, and defined ones. It's a staple in our makeup bags.
Currently 40% off the original full price
This travel-friendly skin device uses four technologies—red light, galvanic current, facial massage, and therapeutic warmth—to target everything from fine lines and wrinkles to dark spots and blemishes. It even comes with the brand's Activating Serum which enhances the results of the device and provides a smooth, cushiony glide.
Currently 20% off the original full price
I've been using this cleanser on and off for years. It dissolves dirt, oil, makeup, and sunscreen like a charm. It also smells nice, foams into a silky lather, and delivers superfoods straight to my skin (kale, green tea, and spinach). It's like green juice for the face.
Currently 33% off the original full price
This classic French pharmacy product is so good. The multi-purpose dry oil is never heavy or greasy, and it can be used on the face, body, and hair for extra moisture and nourishment. Plus, it smells incredible. When I wear it, I go without perfume—that's how good it is. While I usually wait to pick this up until I'm in Paris, I have to snag a couple of bottles while it's on sale.
Currently 45% off the original full price
An ice roller is a quick, easy, and affordable way to reduce puffiness and inflammation in the mornings. Plus, if you're a night owl like me, it helps wake you up and feel refreshed, even before your first cup of coffee. I highly recommend trying one if you haven't already.
Currently 20% off the original full price
I know so many die-hard fans of this moisturizer, and I think I'm becoming one of them. I love how lightweight and cooling it feels on my skin. I also love how it leaves my skin feeling hydrated and plump. Oh, did I mention it's the perfect skin prep for makeup?
Currently 34% off the original full price
Another moisturizer I love, this one is slightly thicker and richer than the aforementioned Tatcha product. I like to use this one at night to seal in my serum and coat my skin in soothing moisture. It's been my go-to for over a decade.
Currently 30% off the original full price
Another classic French pharmacy pick, this 3-in-1 formula works as a moisturizer, mask, and makeup primer. It's the epitome of French effortlessness.
Currently 30% off the original full price
Everyone's favorite brow pencil, ABH's Brow Wiz creates the most precise, natural-looking strokes. Plus, the shades are on point. It's also long-wearing and smudge-proof.
Currently 39% off the original full price
These pimple patches are so cute, I have no shame wearing them in public. The little star-shaped hydrocolloid patches absorb the gunk out of pores, shrink swelling, and reduce redness. To put it simply, they work magic to minimize breakouts.
Currently 30% off the original full price
I love Coco & Eve's Self Tanner. It's a 100% natural DHA formula, and it gives my skin a natural-looking, sun-kissed glow with no orange tones or streaks. I'm stocking up on this before winter, so I don't have to wait until summer to get my glow back.
Currently 30% off the original full price
This is Korea's best-selling vitamin C serum. It uses a powerful blend of 70% fresh green tangerine extract, 4% niacinamide, and arbutin to brighten the skin and banish dark spots.
Currently 25% off the original full price
I've been vocal about my love for this hair and scalp oil. It uses Dashmool (an Ayurvedic blend of medicinal herbs), ashwagandha, and castor oil to soothe the scalp, boost circulation, and thicken the appearance of the hair. I keep a bottle of this oil on my vanity at all times, so I'm certainly stocking up while it's on sale.
Currently 24% off the original full price
If you have dry skin, you have to try this shower oil. Yes, it thoroughly cleanses the skin, but beyond that, it makes it feel petal-soft and silky smooth. While other body washes and shower gels tend to dry out the skin, this one boosts hydration and strengthens the moisture barrier. It's my winter body care hero.
Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.
-
Home Fragrance Is Kind of My Thing—12 I'm Snagging During Nordstrom's Black Friday Sale
It's time to scent your space.
By Maya Thomas
-
Um, This $50 Amazon Heat Tool Is the Secret to Sabrina Carpenter's Bombshell Waves
New Prime order, placed.
By Kaitlyn McLintock
-
Um, Nordstrom Is Having an Early Black Friday Sale—11 Beauty Gems I'm Buying First
Talk about being prepared…
By Kaitlyn McLintock
-
30 Beauty and Wellness Items I'm Buying to Conquer My "Winter Arc"
I'm preparing for a healthy, happy season.
By Kaitlyn McLintock
-
I'm Done Gatekeeping—This Little-Known Foundation Is My Secret to Flawless Skin
I've been using it for over three years.
By Kaitlyn McLintock
-
"You Smell So Good" Is My Favorite Compliment—16 On-Sale Scents I'm Stocking Up On
Byredo! Diptyque! Tom Ford!
By Kaitlyn McLintock
-
The Smartest Shoppers Prep for Black Friday Now—27 Beauty Items I'm Bookmarking
Call it FOMO or call it being prepared…
By Kaitlyn McLintock
-
Experts, Editors, and the Internet Agree: These 12 Serums Unlock Hyper-Speed Hair Growth
Long! Strong! Healthy!
By Kaitlyn McLintock