From French Skincare to Glossy Hair Treatments: 43 Beauty Items Worth Snagging on October Prime Day
Prices start at just $6.
If you're anything like me, you usually hold on to your shopping wish list until you spot a sale. Lucky for you, Amazon's October Prime Day is back and better than ever.
The two-day sale begins today, October 6, and ends tomorrow, October 7, taking with it the deeply discounted beauty items that editors, experts, celebrities, and beauty-loving shoppers can't get enough of. We've spotted Amazon Prime Big Deal Days prices that are slashed up to 50%, from slick-back saviors that won Who What Wear Beauty Awards (hi, Oribe Supershine Smoothing Wax Stick!) to glossy hair treatments. You'll want to act fast because this is your chance to snag holiday gifts, big-ticket items, and more at discounted prices before Black Friday. (Let's face it—those deals just aren't what they used to be.)
WWW beauty editors put their heads together to find the very best deals on LED masks, French pharmacy must-haves, and compliment-earning fragrances, and that doesn't even scratch the surface of the offerings available to Amazon Prime members right now. Keep scrolling for our top picks, from $6.
The 43 Best Beauty Discounts From Amazon's Prime Big Deal Days, at a Glance
- Mom-Approved Daily SPF: EltaMD UV Daily SPF 40 Face Sunscreen Moisturizer, $34 (was $41)
- 50% Off: TruSkin Brightening Vitamin C Serum, $19 (was $39)
- Best for At-Home Hair Removal: Braun Silk Expert Pro 5 IPL Hair Removal Device, $280 (was $400)
- Viral Blowout Tool: Revlon One-Step Volumizer Plus, $35 (was $67)
- Must-Have Multistyler: Shark FlexStyle Air Multi-Styler & Drying System, $199 (was $350)
- Rarely Discounted LED Mask: HigherDose Red Light Therapy Mask, $270 (was $349)
Best Fragrance + Wellness Deals
Fragrance
A brilliant mash-up of florals, woody musks, and the fresh bite of spearmint, this scent is a fresher option for fall.
Wellness
These melatonin- and magnesium-infused gummies from Kourtney Kardashian's supplement brand, Lemme, are among the brand's best sellers, and for the next two days, they're 15% off.
Whiter teeth don’t come with a few white strip-wears—especially if you have sensitive teeth. (In that case, the whitening sessions are few and far between.) This gentle whitening toothpaste and strip set is ideal for those with sensitivities, and it’s just $20 if you shop today.
This one's for the natural-deodorant lovers. Salt & Stone's fan-favorite extra-strength deo is on sale during October Prime Day, shaving the normally $20 price tag down to $16.
Best Skincare Deals
An editor and her mom are obsessed with this facial sunscreen, formulated with hyaluronic acid and both chemical and mineral UV filters for supreme hydration and sun protection. It never pills under makeup, doesn't leave a white cast, and thoroughly quenches dry skin.
Vitamin C serums are a dime a dozen, but none are quite as beloved as this effective, yet price-conscious pick from TruSkin. It’s already an Amazon favorite for its reasonable price, but now that it’s 50% off, there’s officially never been a better time to buy.
This LED mask from the editor-loved brand HigherDose is our favorite option for dull skin, as the potent red light therapy diodes strengthen the skin barrier, diminish the appearance of fine lines and wrinkles, and boost elasticity in less than 20 minutes.
No lie, this is our favorite K-beauty face mask ever. Plastic surgeons and beauty editors love it for its quick and efficient skin-plumping benefits while simultaneously closing pores and firming the skin.
If you want to know what's on our shopping list this Prime Day, look at this baby-pink tube. The PDRN-infused, collagen-boosting wrinkle cream is delivered in the most multifunctional way possible (a built-in gua sha!) while plumping the skin with Volufiline—refining and sculpting the jawline and neck at the same time.
This cleansing oil from Korean skincare brand Anua is one of Amazon's best sellers, and it's not hard to understand why. The gentle formula is safe for all skin types and removes makeup in a flash, leaving behind fresh, dewy skin.
If you have sensitive skin but still want to treat your complexion to a good exfoliation ritual, try this salicylic acid blend from Paula's Choice. The result is undeniably glowy, clearer, and smoother skin at the quite discounted price of $26.
Anne Hathaway just layered up in these 111Skin eye patches while prepping for the red carpet premiere of her latest film, Verity. Naturally, we're stocking up while these pricey masks are on sale.
If you're looking for a lightweight yet deeply nourishing moisturizer that can take you from summer to fall, look no further than K-beauty brand Anua's PDRN Hyaluronic Acid 100 Moisturizing Cream. This salmon DNA–derived formula will give you glass skin every time you wear it.
Best Hair Deals
The Shark FlexStyle is one of WWW editors' favorite multistylers, and right now, you can snag it for $50 less than retail price. Its sister tool, the curly and coily set, is 43% off—totaling $199 as well.
This is our favorite curling iron in 2026 for its efficacy, simple design, and price, and now, it's less expensive than ever.
If you're a fan of blowouts but not the pricey salon tab afterward, you'll want to have this hot tool in your collection. The internet-loved hot-air brush has a smaller barrel for better control and tourmaline technology for extra-smooth styling, and it's a whopping 47% off right now.
The last step in any good shiny-hair routine is a shine spray, but this on-sale pick from IGK does so much more than that. This blow-dry spray offers heat protection, glassy radiance, and keratin-like smoothness—delivering up to four days of frizz control.
This wax stick was so good for our editors' slicked-back hairstyles that it won a WWW Beauty 100 Award.
Best Makeup Deals
Whether you opt for a deeper shade for a believable bronze or match your skin tone for a "lit from within" glow, this illuminating skin tint is a must-have in editors' and celebs' makeup routines.
The fastest way to achieve a fuller pout is with this double-sided lip pencil from Charlotte Tilbury, which includes a contour and highlight shade for the illusion of sculpted lips. Though this liner usually comes out to $28 at checkout, it's a whopping 30% off today.
Best Bodycare Deals
When is Amazon Prime Big Deals Day 2026?
Amazon Prime Big Deals Day 2026, or "October Prime Day," runs from October 6-7. Until 11:59 ET, Amazon Prime members can take advantage of special discounts and lightning deals—the likes of which won't be seen again until Black Friday.
Can I shop Prime Day deals without a membership?
Unfortunately, no. In order to reap the benefits of this two-day sale, you must have an Amazon Prime membership. Luckily, you can create a free Amazon Prime account with your email address to start saving today, which grants you a 30-day trial before charging $14.99 per month (for standard Prime memberships).
Why Trust Who What Wear
At Who What Wear, we know that beauty isn't one-size-fits-all. Over the years, our editors have tested thousands of products—including skincare, makeup, haircare, and nails—while also working closely with trusted experts, like renowned dermatologists, celebrity makeup artists, and other leading industry insiders. Together, this ensures every guide is well-researched, inclusive, and relevant to you.
We focus on formulas that deliver, whether they're affordable favorites or luxury investments. Our product selection is based on tangible results, ingredient know-how, and what we'd truly recommend to our closest friends and family members.
Alyssa Brascia is an associate beauty editor at Who What Wear. She is based in New York City and has 3+ years of industry experience. Brascia has personally tested more than a thousand beauty products and services—from the hottest new eye shadow palette to the buzzy manicure sweeping New York Fashion Week. Brascia graduated with a BS in apparel, merchandising, and design from Iowa State University. She was formerly a shopping writer at People.com. Her earlier work can be found at InStyle, Travel + Leisure, Shape, and more. When Brascia isn’t writing, researching, or testing new beauty products, you can find her watching the latest movie to generate Oscar buzz, taking a workout class with friends, or updating her wardrobe post-shopping spree in her beloved city.