I've Tried Hundreds of Amazon Beauty Items—Here Are My 3 Unequivocal Favorites

Amazon beauty products
(Image credit: Original collage by Yracema Rivas)

I always say that shopping on Amazon is a blessing and a curse. It's a blessing because you have so many choices and can get pretty much anything delivered to your door in a matter of days—even hours. It's a curse because, well, you have so many choices and it can be difficult to sort through them all, check reviews, and decide whether or not they're worth your time and money.

Luckily, as a beauty editor, I've tested countless skincare, hair, and makeup products on the site, and I can tell you which ones are good, great, and truly exceptional. That's the case with three underrated Amazon beauty products that I tell literally everyone in my life to buy. From a crazy-effective lash serum to a foolproof heatless curler set and a TikTok-viral collagen mask, keep scrolling to see my three unequivocal favorite Amazon beauty products.

#1: A Crazy-Effective French Lash Serum

Beauty editor Kaitlyn McLintock after using Talika lash serum

My lashes after using the Talika Lipocils Professional Lash Serum for just four weeks (with mascara).

(Image credit: @kaitlyn_mclintock)

#2: A Foolproof Heatless Curler Set

#3: A TikTok-Viral Collagen Mask

10 More Amazon Beauty Products I Like

Kaitlyn McLintock
Beauty Editor

Kaitlyn McLintock is a Beauty Editor at Who What Wear. She has 10 years of experience in the editorial industry, having previously written for other industry-leading publications, like Byrdie, InStyle, The Zoe Report, Bustle, and others. She covers all things beauty and wellness-related, but she has a special passion for creating skincare content (whether that's writing about an innovative in-office treatment, researching the benefits of a certain ingredient, or testing the latest and greatest at-home skin device). Having lived in Los Angeles, California, and Austin, Texas, she has since relocated back to her home state, Michigan. When she's not writing, researching, or testing beauty products, she's working through an ever-growing book collection or swimming in the Great Lakes.