I've Tried Hundreds of Amazon Beauty Items—Here Are My 3 Unequivocal Favorites

Amazon beauty products
(Image credit: Original collage by Yracema Rivas)

I always say that shopping on Amazon is a blessing and a curse. It's a blessing because you have so many choices and can get pretty much anything delivered to your door in a matter of days—even hours. It's a curse because, well, you have so many choices and it can be difficult to sort through them all, check reviews, and decide whether or not they're worth your time and money.

Luckily, as a beauty editor, I've tested countless skincare, hair, and makeup products on the site, and I can tell you which ones are good, great, and truly exceptional. That's the case with three underrated Amazon beauty products that I tell literally everyone in my life to buy. From a crazy-effective lash serum to a foolproof heatless curler set and a TikTok-viral collagen mask, keep scrolling to see my three unequivocal favorite Amazon beauty products.

#1: A Crazy-Effective French Lash Serum

Beauty editor Kaitlyn McLintock after using Talika lash serum

My lashes after using the Talika Lipocils Professional Lash Serum for just four weeks (with mascara).

(Image credit: @kaitlyn_mclintock)

#2: A Foolproof Heatless Curler Set

#3: A TikTok-Viral Collagen Mask

10 More Amazon Beauty Products I Like

Kaitlyn McLintock
Associate Beauty Editor

Kaitlyn McLintock is an Associate Beauty Editor at Who What Wear. Although she covers a wide range of topics across a variety of categories, she specializes in celebrity interviews and skincare and wellness content. Having lived in Los Angeles and Austin, Texas, she recently relocated back to her home state of Michigan where she works remotely. Prior to Who What Wear, she freelanced for a variety of industry-leading digital publications, including InStyle, The Zoe Report, Bustle, Hello Giggles, and Coveteur. Before that, she held a long-term internship and subsequent contributor position at Byrdie. When she's not writing, researching, or testing the latest and greatest beauty products, she's working her way through an ever-growing book collection, swimming in the Great Lakes, or spending time with family.